These are short marketing videos specially used on social media platforms or external marketing channels to increase brand awareness. Using educational videos to help your audience learn about something goes a long way in letting them know that you’re here to help, and not just sell. It helps you to get more engagement and shares basically more ROI for every dollar you spend on social media marketing. The video objective here is to empower and make them curious about your brand to generate more quality traffic that converts faster. The animation styles used for educational videos are simple like whiteboard animation and animated infographics.
Educational videos are used for top-of-the-funnel brand awareness. These videos are very engaging and are quite helpful in nurturing potential clients. They can also help you attract great talent to your company.
Pick topics that are close to the hearts of your audience. Although there’s no direct reference to your offerings, these topics indirectly create awareness about your brand and have a greater chance of going viral because they both entertain and educate. The more people watch your videos, the bigger becomes your audience that you can target in the next step of the funnel.
The measure of success for these videos is the CTR and amount of engagement received on various channels e.g. likes, shares, and comments on the video. One metric you shouldn’t be looking at for measuring the success of your video is the number of views.
The average cost of an animated educational video is $5000 for 90 seconds with additional seconds for $30. We recommend 2D infographics and whiteboard animation styles for the same. However, for educational video series of 12 videos cost would be $54,000.
On average, an educational video takes 4 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get educational video series made, after the first video is made it takes around 2 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers