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| Animated commercials have become a powerful way for B2B brands to stand out, simplify complex ideas, and connect with decision-makers. This guide features 20+ of the best animated ads and animated commercial videos, showcasing how companies use animation advertising across TV, LinkedIn, and digital platforms. From cartoon ads and commercial animations to modern animated TV adverts, these examples highlight how storytelling with animation builds trust and drives engagement. Whether you’re exploring animated adverts for campaigns or seeking inspiration from the best animated commercials, these case studies offer proven strategies that work. |
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Too much is going on across all ad and social media platforms—videos are floating by with every scroll.
As a B2B brand, that can be frustrating—you’ve invested a lot in marketing content, it looks promising, and it fizzles out in a snap.
Your static B2B ads blend into the background and probably aren’t even reaching your target audience.
And that’s concerning!
But how do you get past this? How do you make video ads that reach your crowd, influence them correctly, and get those conversion numbers up? Simple—go the animated commercial video route. Short, simple videos that are a bomb for marketing.
In this blog, we’ll be checking out some amazing animated advert examples from top B2B brands, so you have the creative insights to make your ads even more effective. Let’s jump in.
B2B buyers aren’t just looking for products—they’re looking for clarity, confidence, and connection. That’s where animated TV ads step in.
Whether you're introducing a complex solution or launching into a new market, an animated advertisement distills your message into something easy to understand and impossible to ignore. Unlike dense sales decks or jargon-heavy demos, commercials with animation use visual storytelling to simplify even the most technical ideas—making your value proposition crystal clear.
More importantly, animation advertising gives your brand a unique voice—one that’s engaging, memorable, and scalable across platforms. From LinkedIn campaigns to landing pages and sales enablement, animated ads help you:
Increase engagement across digital channels
In short, animated ads don’t just tell people what you do—they help them believe in why it matters.
Animation isn’t one-size-fits-all—and that’s exactly why it works so well in B2B. Depending on your product, audience, and marketing goals, you can choose from a variety of animated ad formats to inform, inspire, and convert.
Here are the top styles B2B brands are using to cut through the noise and connect with clarity:
For SaaS companies looking to build trust and relatability, cartoon commercials offer a warm, approachable way to explain complex platforms or workflows. These animated commercial videos use expressive characters and storytelling to humanize technology and make your brand feel more accessible—perfect for explainer content, onboarding, or awareness campaigns.
When your product has physical depth, engineering precision, or life-saving impact, 3D animated commercials help you show it like never before. These high-fidelity visuals allow industrial and medical brands to break down intricate components, demonstrate use cases, and highlight value with stunning realism—making your message unforgettable.
On platforms like LinkedIn, where time is short and competition is fierce, animated TV adverts and short-form videos grab attention instantly. Whether you're promoting a webinar, launching a new feature, or driving leads, these snackable, scroll-stopping animations help elevate your brand and engage high-intent B2B audiences.
The list below shows some of the best commercial ads from top B2B brands. So, dig in and get inspired by the best:
FactSpread, a non-profit initiative focused on public education and media literacy, wanted to raise awareness about a highly sensitive and socially relevant topic — gun safety.
By combining motion graphics services and mixed media animation, we created a visually powerful and emotionally grounded film that became one of the best animated ads in FactSpread’s advocacy campaigns.
Gun safety is a topic often tangled in political tension. FactSpread wanted to shift the narrative from confrontation to compassion — making it about responsibility and mindfulness rather than blame.
The creative challenge was finding a visual language that could spark introspection without polarizing the audience. The video needed to be universal, human, and emotionally resonant, inviting viewers to interpret its meaning thoughtfully.
Our creative team designed a mixed media animation that blended real textures, subtle lighting, and elegant motion graphics to emphasize simplicity and silence — the visual equivalent of stillness before realization.
We used abstract visual metaphors and smooth transitions to illustrate the weight of human choices and their consequences. The pacing was intentional, allowing each moment to breathe, reflecting the seriousness of the issue.
The motion graphics services team achieved balance by contrasting soft gradients with sharp imagery, underscoring the delicate line between safety and danger.
This minimalist yet evocative approach gave the video an artistic depth that resonated with audiences across social and cultural lines.
The final film received widespread acclaim for its restraint, empathy, and visual storytelling. It was recognized as one of the best animated ads tackling social awareness issues — praised for its emotional intelligence and design clarity.
The campaign helped:
This project showed how animation can be more than art — it can be a tool for awareness and empathy.
FactSpread’s campaign proved that impactful communication doesn’t need shock value — it needs clarity, compassion, and creative design that lingers long after the screen fades to black.
Estimated Pricing: $15,000 to $20,000
Talk about your target audience’s business goals and practical needs without a filter, and you'll have them hooked!
That is precisely what Microsoft achieved with this mixed-media animation commercial. With its clean, modern, and energetic style, the video not only reflected what the brand is all about but also showed, in just under 30 seconds,’ how you can use it to be super productive.
Selling just features? Well, every brand does that. Selling the idea that you understand your audience, their goals, and aspirations, that's where you stand out and connect with them on a deeper level.
The idea behind this iconic animated ad is powerful, and the visuals are just as impressive. The video uses a perfect mix of 2D animation, 3D product visuals, screencast animations, and dynamic typography to show people what they can do with Microsoft 365.
From the animated hands holding a pen and writing, to the transition into a high-quality 3D screencast of a Word document showing freehand input, then shifting to a 3D figure of a vase on a rolling pin, zooming out to reveal a PowerPoint slide—it demonstrates how you can freeform.
Then comes the 2D animation of green cards being shuffled into a spreadsheet to show freestyle, followed by glowing neon panels with stick figures doing fun activities like music, and finally, real-time videos of people collaborating on a Teams video call. The message from all this is clear: you can free-think—you can do all this and much more with Microsoft 365.
The best part is that all of this is told through visuals and just a few animated text elements—no dialogue, just music to keep you engaged until the very end. All in all, a great commercial animation video— not too long, not too complicated—selling a product by selling an idea: the idea of being free. Amazing!
Estimated Pricing: $4,000 to $6,000
Should I even apply? I don't even know what the culture is like—will I fit in? Isn't this the question that makes people drop their job applications midway, and you lose a capable candidate just like that?
Google didn’t want to miss out on any amazing talent because of such issues, so they made this recruitment video to leverage commercial video production for their employment goals.
But don’t take it as a typical monotonous corporate cartoon ads—it is more than that. It used playful and inclusive character animations and, through them, showcased the culture and values of Google.
The soft voiceover, the bright colors, the inclusive characters—all make you see what Google is all about.
The video welcomes you at the start, shows visuals of different kinds of professionals—from the seasoned ones to the new players to those striving for a work-life balance—and brings all these professionals together in front of the big Google logo to show how everyone is welcome here, making you feel at ease about the company.
Also, the cherry on top was how the video guided viewers through filling out their Google career profiles and nudged them to do that with the final CTA: “Let’s build together.”
This animated commercial video engages because its characters have so much personality and connection.
The elements of this animated ad, along with a handful of characters, build a sense of community on screen, which is a delight to watch. This feature also makes it one of the best animated commercials on this list.
Estimated Pricing: $3,000 to $7,000
Strong messages—ones that make people want to change the world—can stop their scroll too.
Mailchimp got it and used it to its advantage with this frame-by-frame 2D cartoon advertisement video.
In the video, it didn't entirely talk about its features or how it helps you send mails—nah, it took that leap and talked about the desire to make a difference.
It positioned itself as a B2B tool that will help CXOs and enterprise teams in their quest to change the world.
With its raw, hand-drawn-like animation and playful characters, it suggests: let’s change the change, or change the way we change the world, or change how the changers change the world. With each suggestion of the voiceover, the stakes are made higher, and the characters are revealed as heroes of this story of transformation—it’s truly the most captivating part of this animated B2B video ad.
The way the drawn animation video talks about the small world changers, and we see random, sort of weird characters or scenes on screen, also adds to the charm of the video.
For instance, the scene when the voiceover is talking about how you can’t tell these small world changers to change the world they know best, and we see a small-sized man go through the crevice of a massive hammer, a giant with four legs saying no to him, and then him meeting a sort of man–sort of machine kind of creature.
It’s one of those shocking video ads that uses randomness throughout to keep viewers watching for more. Just before you know it, you get the message from the brand—that big change starts small, and they can help with all these changes.
The best part is that Mailchimp doesn’t get too idealistic in this video—it does show how companies or institutions can achieve their goals, have an impact, and bring about change using their tools.
The subtle use of Mailchimp’s yellow brand color in video scenes keeps emphasizing the brand's presence throughout the video, which is what makes it one of the best cartoon ads on this list.
Estimated Pricing: $6,000 to $8,000
Space is mysterious and magnetic. The technological milestones that the world has witnessed so far with respect to space always call you, stop you, and make you stay to listen. Arrow Electronics, a global provider of B2B electronics solutions, got it and used the beauty of space in this 2.5D animation to draw viewers in.
Showcasing high-quality visuals of space, with a calm voiceover, the video went on to explain how technology impacts people, connects people, and makes their lives better.
It showcased how the invention of the rocket led to the landing of man on the moon, which led to a space station, and which led to communicating with comets billions of miles away.
It used this analogy to discuss the possibilities of how inventions lead to developments and what new developments are next.
The video makes you curious about what's next in the future of technology, and then introduces Arrow Electronics. Using infographic animations of an interconnected network of circles, it highlights how this brand helps provide guidance, find solutions, and connect people with technology to make life better.
Being an electronics company, using wires and other electronic stuff to promote their brand name would have been too obvious and ineffective, as in this video. With it, the brand positions itself as a supplier and a partner in improving things and building a better future.
This stunning animated ad uses awe-striking scenes of space with cosmic bodies, gradient light on the planets, and abstract shapes—like that eye-like structure formed from the light of the comet—to beautifully support its visual storytelling.
This great thought leadership video goes beyond the standard sales pitches you see—it's the perfect amalgamation of information and emotion, powerfully delivered.
Estimated Pricing: $15,000 to $20,000
This fast-paced mini movie highlights the B2B financial services of Select SPDRs in just 15 seconds.
The hero of the movie was the 3D infographics animation, which allowed the brand to cram so much info into this short animated B2B explainer video.
These texts, along with the 3D structures of the city's infrastructure, make a complex topic like customized investment easy to understand.
The way the different 3D blocks came together to create a full-fledged working society, and the transition from one sector to another—like from the energy sector to the healthcare sector—showcase how easy Select Sector SPDRs makes it to shift portfolio weighting from one sector to another.
This shows how, when you use animated elements correctly, you can bring complex ideas to life on screen effectively.
Also, the sharp contrast between the real human woman and this miniature 3D working model of the city shows how you hold the power to manage around these sectors effortlessly.
In essence, this great example of a B2B commercial video production used words, numbers, and typography animations to reflect how precise and data-driven their industry is—visually, it's very cool.
Estimated Pricing: $6,000 to $8,000
Possibilities—possibilities of achieving something, growing, hitting those financial goals—these possibilities attract people. FlexShares understood this and used it to gain traction around its ETFs.
Using this animation commercial ad and 2.5D character animation, they transport you into a world of possibilities that come from investing in ETFs. It takes you on a journey that makes investing more tangible. It makes it something that is attainable for you.
From the start of the video, the brand emphasizes how it’s different from other ETFs.
The inside look into its workings—with all those professional people at desks, massive animated infographics—all go on to showcase the advanced research, monitoring, and refinement associated with their ETF.
Using visual metaphors, this animation advertising video conveys many messages. For example, the journey of the boat shows that with FlexShares, you'll be able to create funds that don't simply follow an index. When the visuals shift from the river to the forest and the mountains, they show how you can explore new terrains and fill portfolio gaps with it.
Just as the voiceover discusses the brand's features and offerings, you are swiftly transitioned to the room where a couple is signing their FlexShares contract. This reinforces the idea that the brand's features and offerings are trustworthy.
This animated explainer video is effective because it makes you feel optimistic about hitting your financial goals and makes complex financial offerings human to understand.
Estimated Pricing: $20,000 to $25,000
From real plants to carbon plants, this mixed-media animation video gives us an intense look into how B2B companies like ExxonMobil are trying to capture carbon like real plants.
The explanation of how this technology works is a bit complicated. Still, this detailed 3D animated commercial of the plants and the live-action footage of the ExxonMobil labs—with technicians working on reducing emissions- easily breaks down the process for you.
This animation advertisement starts with the visual of a plant, then a zoom takes us into the world of the leaves; a further zoom takes us deeper and deeper into the internal anatomy of these leaves.
Then there’s a shift from this anatomy to the white industrial plants, and another swift transition from these industrial plants to the trunk of a massive tree. This was done to show how we can lower emissions if the industrial plants work like real ones.
This visually striking scene follows—you see a levitating figure of CO2 made of different-colored 3D balls. When there's talk of lowering emissions, all the balls drop loose to signify the weight of the statement—that’s an amazing detail.
The most important aspect of the video is the inside look at the ExxonMobil lab, which shows how they are working to make industrial plants more like real plants and trying to capture carbon and store it underground to achieve all this. This gives viewers a clear look into their mission.
This is one of those animated commercials that, by bringing the brand's process of work, its technology, and the behind-the-scenes to screen, builds immense trust around the brand. But most importantly, it addresses the dreams and desires of ExxonMobil’s customers and their customers, too.
Using animation in commercials, they show how brands that partner with ExxonMobil achieve sustainability and a reduction in carbon emissions, so their customers see the value of partnering with such brands
This elevated sense of trust makes this animated video ad quite effective.
Estimated Pricing: $10,000 to $12,000
Sherwin-Williams charges onto the court with a 2025 basketball-themed animated ad that fuses sport and color into dynamic motion. Rather than showing literal paint, the ad animates abstract rectangular color cards—they bounce, slide, and intersect like players on a court—turning simple color chips into active elements of a vibrant visual narrative. Each movement builds a kinetic experience, making color feel alive and energetic, just like the game itself.
This isn’t just animation for aesthetics — it’s strategy. The ad captures the heartbeat of basketball, channeling energy, teamwork, and resilience in every frame. The shifting color cards mimic the flow of the game, creating a sense of rhythm and movement that keeps viewers engaged from tip-off to buzzer.
Sherwin-Williams also cleverly aligns with the broader conversation around sports culture, subtly highlighting the growing momentum of women’s basketball, pairing inclusivity with creativity. By combining this cultural context with an inventive animated vision, the brand appeals to both sports enthusiasts and design-focused audiences alike.
The brilliance of the ad lies in its balance: visually engaging abstract animation that entertains, yet communicates a deeper message about creativity, energy, and brand innovation. This spot proves that TV ad animations can do more than promote a product — they can tell a story, capture emotion, and leave a lasting impression that resonates well beyond the screen.
Estimated Pricing: $4,000 to $5,000
IBM's "AI that works across your business" commercial uses a distinctive 2D cartoon animation style to visually break down the complexity of integrating Artificial Intelligence into enterprise workflows. The ad focuses on the limitations of "isolated results" from consumer-grade AI, vividly illustrating this with a scene showing a generic AI confined to a small, single-purpose application—like a mini-spreadsheet icon—unable to interact with the larger business ecosystem.
The animation then transitions to show how IBM's AI solution offers a truly cross-functional approach. This is depicted by colorful, dynamic scenes where cartoon characters representing different business units (e.g., supply chain, finance, HR) seamlessly share data and insights, transforming what were previously disconnected workflows into a unified, flowing process. The ad visually emphasizes the concept of AI working directly with enterprise data and applications—literally showing data and AI tools merging into the core systems.
What makes this commercial compelling is its visual metaphor: the transition from static, siloed AI to a holistic, integrated system. The bright, modern cartoon style makes the sophisticated B2B message approachable and easy to grasp, avoiding the dry tone of typical corporate technology marketing. By showing an AI that is built for business and scales across the entire operation, IBM positions its technology not just as a feature, but as the foundational element for achieving big gains and breaking down organizational data barriers.
Estimated Pricing: $15,000 to $20,000
Coca-Cola flips the script on ordinary ads with “Masterpiece”, a campaign that transforms art into motion and refreshment into inspiration. Rather than just pushing product, this ad turns museum masterpieces into active characters—each painting reaching, stretching, and passing along a bottle of Coke in a flowing, imaginative relay. Through cartoon advertisement style animation, the commercial brings Andy Warhol’s pop art to life, alongside classics like Van Gogh, Vermeer, Turner, and Munch, eventually delivering the bottle to a tired art student craving creative spark.
What makes this spot unforgettable is its enchanting visual journey contrasted with a moment of everyday struggle. The student, uninspired and zoning out, becomes the catalyst for action; the artworks—animated with care and elegance—step out of their frames, collaborate across time and medium, and hand over the Coke. It’s not just clever animation, it’s storytelling that whispers, “you deserve a break, a moment of refreshment, a spark.”
The animation’s precision and graceful transitions make each frame feel like part of a larger tapestry. Color, movement, and composition dance together—but the message never gets lost in ornamentation. Seeing iconic works respond, interact, and move with purpose showcases how cartoon advertisements can elevate brand storytelling beyond the expected.
By positioning Coke as part of the artistic tapestry—rather than just the audience for it—this campaign doesn’t just sell a drink. It sells connection, creativity, and uplift. For viewers, the “Masterpiece” ad isn’t about thirst. It’s about being inspired.
Estimated Pricing: $4,000 to $6,000
When a brand takes something as complex as product knowledge management and makes it feel simple, approachable, and even fun—you know the storytelling is on point. That’s exactly what Collato achieved with its motion graphics explainer video for Product Hunt.
In this short yet impactful spot, Collato doesn’t overwhelm viewers with jargon or technical details. Instead, it uses clean visuals, dynamic typography, and smooth transitions to demonstrate how its platform streamlines collaboration and knowledge sharing. The pacing is quick, but never rushed, making it easy for audiences to grasp the value within seconds.
What makes this video stand out among animated commercial videos is its clarity. The design elements are modern, minimal, and bright—perfectly aligned with the Product Hunt aesthetic. Each motion graphic works as a metaphor, guiding viewers through the problem of scattered knowledge and the solution Collato offers.
Rather than just explaining features, the video builds an emotional connection by emphasizing how Collato removes friction from teamwork. It positions the brand as a partner for productivity—helping teams focus on big-picture goals instead of hunting for information.
The absence of fluff, combined with its crisp animations and storytelling rhythm, makes this ad both engaging and memorable. By the end, viewers clearly understand not just what Collato does, but why it matters. And that’s exactly what great animated commercial videos are supposed to achieve.
Estimated Pricing: $4,000 to $6,000
Seeing a chaotic workplace with people hardly juggling multiple manual tasks can leave anyone sweating. What if you could automatically use magic to turn such manual tasks into smooth systems? Tempting, right?
This is one of the most humorous B2B cartoon advertisements that fits the temptation and grabs your attention in just a few seconds.
Just when you start feeling bad for the poor animated character getting hit by timelines, emails, and reminders—and getting hit means getting hit on the head—the video grabs the audience's attention by introducing Zapier as the easiest way to streamline your workflows.
The way this video explains the tedious process of task automation in such a fun manner, with the animation, is something to appreciate. Be it the scene where the levitating animated character holds the power of Zapier like a magic ball and its aura surrounds him, to the ball converting into a magic hat that just kind of sucks tasks off your list—like clearing your mailbox, collecting more leads, notifying your sales team, converting more customers.
The bazooka of colors and elements on screen when all of this is happening, and the character is running around with the power of Zapier in his magic hat and getting things done in a snap, is amazing. And once the hat does all the work, the character wears it happily, showcasing how you get work done easily with Zapier.
Ultimately, the strong kinetic typography animation and voiceover leave a strong message that makes Zapier synonymous with automating tasks and helping enterprise teams work without frustration or loss of productivity. This makes this fun animated B2B video one of the best cartoon ads on this list.
Learn about such amazing YouTube video ads and the strategies behind making them successful in this linked blog.
Estimated Pricing: $7,000 to $9,000
Negativity online is a hush-hush topic that social media platforms often ignore, but Twitter didn’t. It is understood that ignoring it is irresponsible, and addressing it head-on is the only way to gain people's trust.
This mixture of 2D and 3D animation video showcased the visual feel of how online hate makes you feel cornered and suppressed.
This animated video advertisement used a character you can relate to, showing that one moment everything is going great—you’re having a chat about an amazing match—and then the next, you get surrounded by these giants bullying you from all corners, verbally.
If that’s not all, they keep coming closer and closer to you until you are squished. This is a strong visual way to show how these negative echo chambers of hate can penetrate your inner peace and start suffocating you.
But Safety Mode doesn’t let that happen—you switch it on, like the character in the video, and suddenly the giants spitting their negative opinions are gone. There's again peace and healthy discussion in your feed.
The way Twitter introduced its Safety Mode was not just like, “Hey, it’s a feature we launched.” It used this amazing visual storytelling and character to say, “Hey, isn’t this a problem you all face? Doesn’t it get excruciating? Well, here’s a solution to solve it.” It basically acknowledged a serious issue and offered a solution right away. This makes viewers or users pretty hopeful about the app.
The best part is that in the initial part of the video, you wouldn’t even know that it’s a video for Twitter—you’re so tucked into the story.
At last, when everything is sorted and the camera tilts up, we see the Twitter logo on a building, and the animated text showcases the Safety Mode “on” button—totally on point, right?
The smart way the brand understood that they were dealing with a realistic problem and didn’t use overly cartoony characters to build a believable feel is also commendable.
Additionally, the voiceover is a detail you can’t miss about the video—the way the dialogues are happy at the start, and then there’s a storm of negative comments, followed by the powerful voice saying “Start the Safety Mode,” and again the last scene of healthy conversations—perfectly sets the mood and tone of the video. It is truly among the best cartoon commercials in this list.
Estimated Pricing: $3,000 to $5,000
NeuraFlow’s marketing video is a masterclass in how commercial animations can simplify and elevate complex SaaS solutions. In just under two minutes, the video conveys the power of NeuraFlow’s platform, combining sleek motion graphics, dynamic typography, and layered visual metaphors to communicate intricate workflows and data-driven processes.
The core strength of this animated B2B video lies in its 3D-infused visual storytelling. Data flows, modular dashboards, and networked systems are animated in ways that make abstract software concepts tangible for decision-makers. Each transition—from one software feature to another—feels seamless, illustrating how NeuraFlow streamlines operations and optimizes business processes efficiently.
What makes the video stand out is the blend of realistic interface elements with imaginative, abstract animation. The contrast between live-action shots of professionals interacting with the platform and the fluid, animated infographics emphasizes both usability and technical sophistication, showing viewers exactly how the SaaS product impacts real-world operations.
This example demonstrates how commercial animations can translate complex software value propositions into visually digestible and engaging narratives. By balancing technical accuracy with creative motion design, NeuraFlow’s video not only informs but inspires confidence in its B2B audience, making it a leading example of SaaS marketing excellence.
Estimated Pricing: $5,000 to $7,000
The AI boom you see today is crazy—hundreds of different products are introduced and lost every day. Doks.ai knew exactly how to avoid getting lost in the crowd and attract the right B2B leads with the right video marketing strategy.
So, they are an AI chatbot builder, and they’ll need to show the technicality behind their product to promote it, right? And such tech explanations aren’t the most exciting topic in the world, so they took the route of B2B commercial animation.
By using an infographic animation style to explain their ChatGPT-powered search tool, they created something complex, cool, and easy to understand. They ensured that their message wasn’t lost under long blocks of text or buried in technical jargon.
They even made this not-so-glamorous topic engaging with the help of screencast animations of the chatbot in action, the gradient colors, the fast and fluid transitions, and of course, the motion graphics.
The way the background music and the transitions were so in sync with the visuals—displaying each step of how you can use this chatbot, how to ask questions, how it will answer, and how it allows you to connect it to any source to bring your data—was impressive.
This animated video ad ended with a strong CTA: "The future of your business is here," leaving potential customers interested in checking out the product. Brands should really learn from Doks.ai how to use ads to inspire and induce action like that.
Estimated Pricing: $15,000 to $20,000
Airbnb’s “Experiences” campaign shows how animated TV adverts can capture the magic of travel in ways live action alone cannot. Instead of relying purely on glossy destination shots, the ad uses vibrant animation to immerse viewers in the thrill of trying something new, meeting people from different cultures, and embracing adventure.
The visuals are lively and dynamic, portraying travelers discovering unique activities—from cooking local dishes to exploring hidden gems—with animated sequences that feel imaginative yet relatable. This creative approach not only conveys the joy of discovery but also makes the brand’s offering more approachable to a global audience.
What makes the ad effective is its storytelling: it doesn’t just say “Airbnb has Experiences,” it invites viewers into a narrative of curiosity and wonder. The animation allows seamless transitions between different activities, creating a sense of endless possibility without overwhelming the viewer.
The branding is subtle at first—you’re drawn into the colorful journey and only later realize it’s Airbnb guiding you through it. The cheerful soundtrack and lighthearted tone further amplify the sense of excitement, leaving viewers inspired to try something new on their next trip.
This spot proves that animated TV adverts can go beyond selling a product; they can build emotional connections, inspire exploration, and position a brand as part of life’s greatest adventures.
Estimated Pricing: $4,000 to $6,000
FedEx completely bypasses typical logistics ads, opting instead for an animated journey that transforms real-life courier experiences into whimsical storytelling. This particular chapter, "Modern Miracle," captures the legendary lengths their team will go to, all brought to life through the infectious charm of cartoon animation.
The narrative throws a wrench into a courier's "regular Monday" with an impossible request: getting a skateboard to the legendary Tony Hawk, with absolutely no address provided. The video immediately establishes the stakes with high-energy visuals, as the heroic courier realizes a physical delivery won't cut it. The true miracle isn't found on the road, but through the modern-day network of social media — a creative and unexpected twist that shows FedEx thinking outside the box. The package makes its way to the skate icon, confirming that the impossible was achieved.
This cartoon commercial style, featuring vibrant, kinetic 2D visuals, brilliantly complements the "Tall Tale." The animation’s dynamic motion and expressive characters keep the audience engaged, making the quick 31-second spot feel like a complete, mini-epic. It successfully uses humor — particularly the courier's deadpan request for a simple "address and a zip code" for future attempts — to pivot from lightheartedness to a powerful statement about their capability.
What makes this ad so effective is its dual punch of entertainment and assurance. You are drawn into the playful fantasy, but the final, direct message lands with undeniable weight: "if this is what we did for a skateboard, see what we can do for your business". FedEx masterfully transitions a personal favor into a B2B value proposition, reinforcing trust without ever resorting to dry facts.
The subtle, yet constant, visual language of FedEx—the familiar purple and orange hues — anchors the surreal tale in reality, ensuring strong brand recall. By using cartoon advertisements to illustrate a "modern miracle" built on social networking and sheer will, FedEx connects with a massive audience and elevates its service from mere delivery to extraordinary commitment.
Estimated Pricing: $4,000 to $6,000
When you want to be seen as a B2B brand offering top-quality products for professionals, you also want to look the part. Asana, a work management tool, understands that its users are designers or enterprise professionals, and it can't engage them just with its features.
It must also cater to their desire to be associated with a high-end, top-quality, cool brand.
That is why it made this super sleek, elegant infographic animation commercial video with lots of geometric animations and transitions like those in high-end car/watch commercials.
The way this mixed-media video unfolds—with parts of grey circles combining to form two circles and then combining to form the three-dot classic Asana logo at the start—draws the viewers in.
After this, we see various transitions of these red balls undergoing random geometric motions inside concentric circle-like figures. The abstraction, though, never looks chaotic; it perfectly manages to reflect how this tool can manage different avenues of your work.
The scenes inside the video, where the red dot projects live-action scenes—like a woman discussing an idea or a team holding a meeting—give viewers an idea about the setup where this tool can come in handy.
At the end, where all these scenarios combine and are sucked into an Asana dot, it shows how Asana can handle all this. All in all, the video is pretty minimalistic with its visuals and sound design, but bold with its design. This is one of the best animated banner ads in this list.
Estimated Pricing: $4,000 to $6,000
What if you could design and launch powerful websites without ever writing a single line of code? That’s exactly the big idea Webflow brings forward in their “Welcome to the Age of No-code” animated advert.
The video grabs attention with its sleek visuals, futuristic transitions, and dynamic typography—perfectly echoing the modern and forward-thinking vibe of the brand. Rather than overwhelming viewers with technical details, it speaks directly to the creative spirit, showing how innovation thrives when barriers like coding complexity are removed.
Much like the best animated adverts, Webflow uses simplicity as a strength. The ad walks you through the evolution of web creation, from rigid, code-heavy workflows to a new, liberated design era where anyone can bring ideas to life.
What really stands out is how Webflow isn’t just selling a product—it’s selling possibilities. By showing the no-code movement as a bold cultural shift, the advert leaves viewers not just interested, but inspired to join in. With clean design, powerful motion graphics, and a visionary message, this campaign proves that sometimes the most effective way to market is to market an idea.
Estimated Pricing: $6,000 to $8,000
The classic story of a hero overcoming obstacles and making it sells every time. But how do you use the hero’s journey and transformation in your animated commercial videos for B2B?
We can find the answer in this commercial animation example from Westmont Associates, an insurance consulting firm.
The video showcases the challenges of the insurance world using a relatable character trying to navigate dangerous water currents.
One after another, the tumultuous waves and papers floating in them represent complex compliance concerns people have to navigate while dealing with insurance.
Like our character, they are left ashen and fall down from a sudden hit—but there’s someone ready to hold their hand.
Someone who is ready to hold you, tighten the sails, grip the steering wheel, and navigate the dangerous currents to take you safely to your destination is shown through a 2D animated character with a kind smile and a green jacket. That someone is Westmont Associates.
The man with the green jacket, the green sails with the Westmont logo, and the voiceover explain how this insurance firm offers services that can streamline your insurance compliance process and make sure you can navigate the process with confidence.
The power of storytelling to build a connection is also commendable in this animation advertisement. The story makes you feel sorry for the poor character, see yourself in him—in his sad and sometimes comical struggles—and thus helps you connect with the brand more.
Now talking about the visuals and branding, the use of a neutral greyish background with black-and-white colors, and tints of the brand’s green color in main characters or objects, was a strong branding technique used in the video.
Estimated Pricing: $5,000 to $7,000
The "Booze It And Lose It" spot from the North Carolina Governor's Highway Safety Program (GHSP) is a prime example of leveraging dynamic visual marketing to communicate a critical public safety warning. Designed specifically for high-frequency placement across broadcast and digital platforms, including high-impact animated TV ads, this campaign moves beyond the limitations of graphic, live-action footage to convey the immediate and irreversible devastation caused by impaired driving.
The video utilizes sophisticated motion graphics and a clean, authoritative visual style to translate a serious, complex societal problem—impaired judgment and compromised reaction time—into easily digestible visual metaphors. Rather than showing a crash directly, the animation focuses on the internal experience: perhaps illustrating how the lines of the road blur, or how the fractional delay in a character's response leads to catastrophic, unavoidable results. This stylized approach ensures the message is both striking and memorable, resonating powerfully without alienating viewers who might tune out a traditional PSA.
The key strength of this execution lies in its dual focus: it clearly outlines the zero-tolerance law ("Booze It and Lose It") while simultaneously communicating the personal risk. By employing a vibrant, modern animated format, the GHSP ensures the warning is instantly recognizable and cuts through the typical ad clutter, making the message an effective and inescapable behavioral prompt across all screens and demographics. Ultimately, the campaign’s success rests on its ability to leverage powerful animation to deliver a trust-building, life-saving message with unparalleled clarity and focus.
Estimated Pricing: $5,000 to $7,000
Coinbase’s “American Dream” ad tackles a topic that often goes overlooked in financial marketing: the everyday challenges faced by average Americans trying to achieve financial freedom. Rather than just listing features or benefits, Coinbase partnered with the famous animation studio Aardman to create a charming stop-motion animation that tells a story anyone can relate to—highlighting frustrations, dreams, and the hopes tied to personal financehe animation brings characters to life in a warm and approachable way, showing ordinary people navigating financial struggles while visually emphasizing obstacles that feel universal. Aardman’s signature stop-motion style adds personality and authenticity, making the message more engaging than a standard corporate video ever could.
What sets this ad apart is how it positions Coinbase not just as a platform, but as a solution to real-life financial hurdles. Through this TV Ad Animation, viewers experience the emotional highs and lows of striving for financial stability, culminating in the promise of a more inclusive and accessible financial future with Coinbase.
The ad doesn’t feel like a pitch at first—you’re drawn into the story, empathizing with the characters. Only toward the end does Coinbase’s branding appear, along with a subtle call-to-action, reinforcing the message without breaking immersion.
Finally, the voiceover complements the animation perfectly, balancing empathy and encouragement. It guides viewers through the narrative, creating a hopeful and optimistic tone that resonates with B2B and individual audiences alike. This combination of relatable storytelling, visually engaging TV Ad Animation, and Aardman’s world-class craftsmanship makes “American Dream” one of the most compelling animated commercial videos in the crypto space.
All these animated ad examples prove that—be it Twitch ads, LinkedIn video ads, Instagram video ads, or Facebook video ads—no matter what the platform is, animation can make your message and brand stand out.
FAQs on Commercials With Animation
Yes, they are very effective. They don’t just look appealing, but are also great in terms of conversions. Here’s a brief list of reasons why you should use commercials with animation in your marketing:
There’s no one-size-fits-all answer to this, as it differs from brand to brand and, most importantly, depends on what they want to convey in the video.
Most commercial video production companies believe that the shorter the video, the better—like many of the examples of TV ad animations you’ve seen here or those 30-second explainer videos, which wrap up in under 60 seconds.
But then again, your message defines the length. If the message requires a longer video, so be it. Just make sure to make the most of the first 5–6 seconds.
These are the make-or-break moments—if you get them right, you’ll see higher engagement rates.
The cost of an animated advertising video depends on several factors, such as the video’s length, chosen animation style, and turnaround time.
To give you a ballpark range, the cost of TV ad animation can range between $3,000 and $10,000 per minute.
However, it can be lower or higher depending on the factors mentioned above. The best animated ads in the list above are also a testament to that.
In B2B marketing, attention is hard-won—and trust is even harder. That’s why the best animated adverts go beyond aesthetics. They’re built to communicate with purpose, connect with emotion, and convert with clarity.
Here are the key elements that separate good animation advertisements from great ones:
Your animated commercial should answer one essential question fast: “What’s in it for me?”
In B2B, buyers don’t have time to decode your offering. A great TV ad animation breaks down complex solutions into digestible insights—making it easier for decision-makers to act with confidence.
Visual storytelling sticks. Whether it's a sleek product demo or a character-led journey, impactful visuals turn your brand from forgettable to top-of-mind. The best animated adverts use color, movement, and metaphor to make abstract ideas tangible.
Even in B2B, emotions drive decisions. Great animation advertisements tap into your audience’s pain points, aspirations, and values. They don’t just explain what your product does—they show why it matters.
Every second of your video builds toward a next step. Whether it's booking a demo, visiting a landing page, or sharing the video internally, a strong CTA turns attention into action.
When these four ingredients come together, your animated commercial becomes more than a marketing asset—it becomes a growth catalyst.
Because in B2B, clarity converts. And animation delivers it beautifully.
Cartoon ads and traditional animated advertisements both use animation, but they differ in style, tone, and purpose:
Cartoon Ads: Feature hand-drawn, exaggerated, or character-driven visuals, often whimsical and playful.
Traditional TV Ad Animation: Can include sleek 2D motion graphics, 3D animations, or infographic styles—more polished and professional.
Cartoon Ads: Use humor, relatability, and storytelling to build emotional connection—great for humanizing B2B or SaaS brands.
Traditional Animated TV Ads: Focus more on clarity, functionality, and brand authority—ideal for complex industries like finance, healthcare, or tech.
Cartoon Ads: Often used for brand awareness, social media, or top-of-funnel engagement.
Traditional Animated Ads: Common in product explainers, B2B sales enablement, and corporate presentations.
Cartoon Ads: Feel approachable, fun, and memorable—especially for younger or modern digital audiences.
Traditional Animated TV Ads: Convey trust, professionalism, and brand sophistication.
In short, cartoon ads add personality and entertainment, while traditional animated advertisements prioritize information delivery and professionalism. The right choice depends on your brand tone and campaign goal.
Here are the best platforms for animated ads in B2B, each serving different stages of the buyer journey:
Best for: Brand awareness, lead generation, thought leadership
Why it works:
Best for: Product education, retargeting, and TOFU/BOFU campaigns
Why it works:
Best for: Brand positioning, event-based campaigns, or thought leadership
Why it works:
Best for: Broad B2B reach across niche industry sites
Why it works:
Best for: Retargeting and small-business-focused B2B
Why it works:
For SaaS and enterprise tech brands, complex products and abstract solutions often make it challenging to engage audiences with clarity and impact. Animation advertising solves this problem by transforming intricate workflows, data-heavy concepts, and intangible services into visually compelling stories that resonate.
Animated TV Ads are versatile—they simplify onboarding tutorials, showcase product features, explain value propositions, and personalize buyer journeys across multiple touchpoints. Unlike live-action, animation offers limitless creative flexibility, making it easier to visualize software interfaces, demonstrate integrations, and create engaging explainer content without the constraints of physical production.
Moreover, animation advertising accelerates SaaS marketing efforts by increasing viewer retention, improving click-through rates, and boosting conversion metrics. Animated TV ads not only grab attention in crowded digital spaces but also educate and nurture prospects through the sales funnel, driving product signups and customer trust.
For SaaS brands aiming to scale awareness and simplify their story, animation advertising is a strategic investment that delivers measurable business outcomes.
Of course, this is just a quick overview of the best B2B animated commercials.
And since animation is a diverse and fascinating world that’s constantly evolving (check out our other blog posts), we’ve picked the best of the best to show you a glimpse into the world of animation advertising.
Are you still on the fence about using animation as part of your B2B marketing and advertising strategy?
If yes, don’t be anymore. Every brand—big or small—has a story to tell, and animation is the best way to tell a story that sticks.
Take inspiration from the examples above, experiment, try things out—and if you don’t want to do it all yourself, hire a video animation company like ours.
We’re always ready to help.
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