The festive season is a great time to market your business and of course, make it look red and white (the essential Christmas colors). Christmas is about bells, trees, lights, cake and lots of celebration. It’s when everyone’s having fun - out on the streets. As a brand, you need to go out, enjoy with your audience, and get them to interact with you. You can be their Santa or inspire them to gift a surprise to their loved ones - in-short you need to tell your story of celebration.
Festive times are shopping times and allow you to delight your audience. These are times when you have a huge opportunity to get your potential customers to make a purchase or talk about your brand on social media.
At Broadcast2World, we love helping brands in building an emotional connection with their target audience. We create stories that inspire and touch their audience on a deeper level - stories that make them laugh, enjoy, smile and get absorbed in the experience.
As we enter an all New Year, we thought of bringing you some of the most heartening holiday marketing campaigns of this season. Let’s know more about them and learn from them.
Starbucks created an interesting story around the theme: ‘Giving Good Starts with You’. The campaign did create a little bit of controversy because the video and the Starbucks cups showed same-sex couples.
Well, although Starbucks remained in the news for the wrong reasons, it succeeded in arousing strong opinions. The campaign got very good traction on social media. The video got more than 350,000 views on YouTube.
Sainsbury’s the UK based grocery store created a peppy video to reflect on the festive mood. Take a look:
The video has a very merry feel, it’s pacy and makes you wish to watch it repeatedly. The music and the feel-good factor are some of the big reasons behind the success of this campaign. It follows the ‘Living Well’ theme of the grocery brand, thus building an instant connection with the target audience.
It got more than 4 million views on YouTube.
The tech giant Apple decided to get romantic this Christmas. Its ‘Sway’ campaign ended up getting more than 1.5 million views on YouTube.
Take a look at the video:
Embellished by the pure Christmas snow - The story is set in the streets of Prague. It showcases a real-life couple and their incredible dance moves. The lyrics in the background go like this: “Other dancers may be on the floor, dear, but my eyes will see only you. Only you have the magic technique. When we sway I go weak.”
Moved you? The feeling is mutual:)
The campaign is called - “Move someone this holiday”.
It’s a breathtaking story from Apple that inspires you to love more, gift more:)
Amazon does it extremely well with its ‘Give’ video. It showcases a mother and daughter having a video call. The mother is away and she is missing her daughter. So she orders a Christmas gift for her on Amazon. The video then shows the journey of the Christmas gift from the Amazon warehouse to the little girl. Take a look at the video:
It’s a sweet and touching story of the bond between a mother and a daughter. The soft jingle in the background adds to the flavour of this beautiful video. It also got the views - more than 840,000.
The clothing brand Barbour created this beautiful video for Christmas.
The family in the video is celebrating Christmas with the Snowman and the Snowdog. It’s a very cute story that exudes the warmth of being and celebrating the festive season together. It is a story that you can watch, and cherish for long.
They promoted the video by showcasing snippets from it on the brand’s social media channels and asking the audience to go watch it. The video got more than 220,000 views on YouTube.
I also liked how Tommy Hilfiger added this cool video as a native video to their Facebook page:
The video showcases the brand’s festive line-up while playing the Christmas tune in the background. It’s a fun and stylish video - very aligned with the brand story of Tommy Hilfiger. The video got 43k views and 1.3k likes on Facebook.
Burger King France asked its fans to add as many comments as they can to its Facebook page. At the end of the contest, they rewarded Sullyvan K. a fan who had added 637 comments on the page. They gift wrapped the whole BK restaurant for him. The restaurant also reads “Home of Sullyvan K.” The winner would also get to eat at the restaurant for free, for one whole year!
Making your fans feel special is an awesome idea for a festive campaign. I simply loved this campaign for its experience and grandeur.
I really liked the Krispy Kreme Doughnuts’ Holiday marketing campaign. It’s a short video and shows fresh doughnuts coming out of a kiln. The visual in the video is made to look like a Yule Log. The Christmas look in the background makes the video look extremely inviting. Take a look:
The video received 121k views and 2.1k likes on Facebook!
BBC Christmas video was another heartwarming story that impressed me because of its sheer honesty and humility. It shows the importance of giving time to your family during the festive season.
The animated video fetched over one million views on YouTube. You watch the video and it makes you slip into the festive mood - makes you feel it’s holiday time and family time. I think this story hit the nail on the head and became a favourite of all those who watched it.
Poo-Pourri is a popular brand of toilet fragrance. If you go to their Instagram account you’ll find some hilarious posts around Christmas.
Take a look at some of these examples:
The brand has truly exemplified on how you can entertain your audience, make them laugh, and have fun with them.
Christmas and New Year times are when festivity is in the air and you have the chance to make the most of it. Most B2C brands around the world start planning for their holiday marketing campaigns long before the season begins. It’s holiday time, shopping time, and family time all packed in one. You can easily cash on it by being sweet to your audience - the brands in the examples above did:) If you can tell stories and create campaigns that are heart-to-heart, you will surely end up with a win-win!
Wishing you all an emotionally gratifying 2018 :)