A bit short on time? I've got you covered!

Check out the Best 3D Explainer Videos in this short compilation to experience their magic in real time.

But if you have some time to spare, let me ask you this: you must have heard this phrase before:

“It’s not always two-dimensional.”

It basically means that there is more than one way of looking at things. But speaking from a brand video marketing perspective, this phrase holds even more meaning.

Specifically, it reveals that your explainer videos are the gateway to an even bigger picture than what your audience is seeing through your video content. All you need now is a delivery mechanism that turns your vision into an undeniable reality.

In this blog, I'll show you how to do that using 3D explainer video examples. We'll look at what they are, why they're important for brands, and 12 amazing examples to show you how it's done.

What is a 3D Explainer Video?

A 3D explainer video is a short video that uses 3D visuals and animation to explain a product, service, or idea in a simple and engaging way.

Instead of just telling people what you do, it shows — using depth, movement, and realistic visuals to make complex concepts easier to understand.

It is especially useful when your idea is too technical, abstract, or hard to visualize — because 3D makes it feel real, clear, and a lot more memorable. If that sounds like your product or platform, it's worth talking to a dedicated 3D animation company early — before you commit budget to a script or storyboard — so you know whether 3D is actually the right call for what you're trying to explain.

When to Use 3D Explainer Videos Instead of 2D?

Think of it this way — if your idea is simple, 2D is enough. But if it is complex, 3D makes it clearer.

If your goal is to keep things simple, quick, and cost-effective, 2D animation does the job well. It's clean, easy to follow, and works perfectly for straightforward messaging — especially for basic explainers where speed matters.

But when you are dealing with detailed products, technical workflows, or concepts that are hard to visualize, 3D helps bridge that gap. It adds depth, realism, and a more engaging experience, making it easier for your audience to truly understand what you are offering.

So the choice isn't about style —it's about how clearly your message comes across. If you're still unsure which direction to go, you can check out this detailed breakdown of 2D vs 3D animation.

Why 3D Explainer Videos Work

Before getting into the examples, it's worth understanding why brands keep choosing 3D animation when 2D would almost always be cheaper and faster to produce.

12 Best 3D Animated Explainer Video Examples That Captivate & Convert

Explainer video production has always been popular among brands to convey their offerings, features, aims, vision, and mission. 3D explainer videos are just these videos at their core, but as their name suggests, they are partially, or even entirely, made using three-dimensional animation.

To better understand what 3D explainer videos offer, review the amazing examples of 3D animated explainer videos mentioned below and consider the insights shared about them.

Loved these videos?

If you're looking to create a high-quality 3D explainer video for your brand, Broadcast2World specializes in crafting visuals that simplify complexity and drive results. It might just be the right team to bring your story to life.

How Businesses Create 3D Explainer Videos

Now, after going through these examples, you must have formed a rough idea of how you'd like your brand's 3D explainer video to be.

Before you start bringing your vision to life, take a look at this section that explains how to make a 3D video, highlighting four robust methods to help you get started.

Let's begin by exploring…

Method #1: 3D Explainer Video Toolkits

These are ready-made and editable explainer video templates that can be customized based on your video requirements. Think of explainer video toolkits as a complete package that has everything you need for 3D animation video production.

They also include downloadable 3D assets like characters, graphic elements, etc, that can be added seamlessly into the editable video template. Here are the 2 best toolkit options I could find:

1. Envato 3D Explainer Toolkit

 (Picture Credit: Envato)

This toolkit by Envato is a vast collection of over 205 animated elements designed using photorealistic 3D animation, which can be used directly on Adobe After Effects.

It also includes dynamic transitions, visual effects, and video tutorials to take your 3D explainer videos (or any 3D animation project for that matter) to the next level.

To download and use it, however, 3D animators would require a commercial license that comes bundled with an Envato subscription of $16.50 a month.

2. Renderforest 3D Explainer Toolkit

 (Picture Credit: Renderforest)

Renderforest is known for its video animation templates. But in 2019, they launched an exhaustive toolkit for 3D explainers, which can be created on their website using their drag-and-drop feature.

And since it's created using their website's built-in editor, it eliminates the need to download plugins or be constricted to complicated animation software.

You can use the toolkit to create an explainer video for free. But what I liked most about their toolkit is the option they give you when it comes to animation style and orientation.

The only downside is that the free version has some limitations and leaves its watermark when you export. To remove these restrictions, you need to subscribe to either their Lite, Pro, or Business tiers.

Method #2: 3D Explainer Video Software

While 3D explainer toolkits are convenient when it comes to getting started, they're not sustainable for more detailed and dynamic projects. Mostly because this one thing becomes a limiting factor in the long run: Personalization

Since the animated elements are pre-made, the scope for personal touches and more specific visual design with your 3D animation videos becomes limited. That's why it's important to have tools that give you a bit more flexibility so you can communicate your message exactly how you want to.

Here are some of the best platforms that can greatly aid in your 3D explainer video production:

1. Blender (Free)

 (Picture Credit: Blender)

This is one of the most recognizable tools when it comes to anything video animation. It's an all-in-one solution to almost every major style of animation you can think of, 3D animation being one of them.

This tool supports various plugins and has built-in features to create 3D animation projects of all shapes and sizes.

The best part? This entire software is free and open source. Giving you freedom without burning a hole through your pocket.

2. Autodesk Maya (Free Trial + Paid)

 (Picture Credit: Autodesk Maya)

It has become an industry standard of what a product demonstration is in both B2B and B2C video marketing.

It is considered one of the best software for creating detailed 3D product explainers, thanks to its advanced tools and high-end capabilities.

But the software is a bit expensive, and some of its features can be overkill based on what's required for 3D animated videos in general.

3. Cinema 4D (Free Trial + Paid)

 (Picture Credit: Maxon)

It can help you add photorealism and intricate design to your 3D explainer videos, taking them to the next level. But it has a steep learning curve and can take some time to navigate if you're just starting out.

I understand that most 3D animation tools (or any animation software, for that matter) aren't user-friendly right out of the gate. Some can be heavy on system resources, making you look for ways to reduce CPU usage on Mac. And some tools may be too expensive, taking a major chip out of your marketing and production budget, which is the last thing I want.

So, to help you out with some beginner-friendly and free animation tools, check out the blog on the 22 Best Free Animation Video Makers next.

These are software tools specifically made for 3D animation. How are they different from 3D animation software, you ask?

3D animation software has a broad set of functionalities, while 3D explainer video makers only have the essentials to get the job done. Let me give you a better perspective.

1. FlexClip 3D Video Maker

FlexClip is known for its free online video maker, which also includes a fairly capable 3D video maker with an in-built video editor, templates, and animated overlays.

If you want to make a quick 3D explainer video that's simple yet elegant, the free version of FlexClip can get the job done. But the video resolution is capped at 720p. For HD exports, you need to subscribe to their Plus and Business tiers.

2. DeepMotion 3D Video Maker

 (Picture Credit: DeepMotion)

This is an online 3D animation video maker that uses AI to simplify your animation process. It's free to use and has some powerful features that are mostly available in more complex and paid animation software tools.

While the free version can help you get started, their paid subscriptions start from $9 a month and go up to $83 a month for their Studio tier.

3. Krikey 3D Animation Video Maker

Since we're on the subject of AI, here's another 3D video maker called Krikey that uses AI to create amazing character animations for your B2B explainer videos. Apart from that, it can also create several 3D avatars for your social media animated videos and B2B presentations.

It has a Pro and a Team tier with even more functionalities, with the latter being a great option for B2Bs that are producing their videos in-house.

But do you notice something interesting here?

AI has come a long way since its chatbot days. Now making its way into full video productions and making the animation process even more fun. Wondering how AI-generated videos can play a huge role in your explainer video production workflow?

Our comprehensive ebook is your gateway to leveraging AI to the fullest. Complete with a step-by-step guide on how to get started, and several examples to show how AI got results that exceeded expectations. To learn more, download our ebook for FREE.

Method #4: Hiring an External Agency

If you're thinking about producing your own 3D explainer videos in-house, the previous methods can definitely help. But the truth is, 3D animation is a whole different ballgame altogether. It's complex, time-intensive, and requires specialized skills and software. That's why I strongly recommend hiring an external animation agency.

Working with a professional agency saves your precious production time, ensures high-quality visuals, and keeps your project on budget. Agencies have experienced teams who know how to bring complex ideas to life efficiently. They have faced challenges like tight timelines, tricky messaging, or evolving scripts and know how to navigate them without compromising quality. Plus, you get access to the full suite of tools, from 3D modeling and character animation to motion graphics and rendering, without the need of buying software or training staff.

If you're interested in entrusting Broadcast2World with your 3D explainer video, you're in good hands. All you have to do is contact us here to get started.

How to Choose the Right 3D Animation Partner

Picking the right 3D animation partner can feel a bit confusing, especially when everyone's work looks impressive on the surface. But honestly, it's not just about visuals — it's about clarity. It's about who actually gets what you are trying to say.

Because at the end of the day, your video isn't just animation, it's your story, your product, your idea. And if that part isn't clear, even the best visuals won't help.

So choosing the right 3D animation partner isn't just about a slick portfolio, it's about finding a team that gets your story before touching a single frame. Here's what matters:

The difference between a video that looks good and one that actually works comes down to who you trust to make it.

If you are exploring your options, Broadcast2World is one of those teams that focuses on clarity and storytelling. We don't just create animations — we work closely with you to shape the message so it actually lands.

This is the exact thinking behind how we approach every project

Frequently Asked Questions (FAQs)

Conclusion: Take the Next Step with Your 3D Explainer Video

So there you have it—animation is a powerful tool, and 3D explainer videos are especially so. There are many good reasons why top corporations and brands around the world use animation in their strategy, marketing, advertising, social media, and even internal training. And we saw some amazing examples of that along the way.

Now, where do you go from here? You can get started with your own 3D explainer videos, using this blog as your guide. Keep your curiosity high and your eyes peeled for how other B2B brands in your industry are using 3D animation.

Take notes on what they're doing differently, and find ways to incorporate those ideas into your own explainer videos. This will ultimately help you attract your audience and expand your bottom line exponentially. One major point to keep in mind while creating a 3D video is to make sure the content resonates with your audience.

If you're looking for production companies specializing in animated explainers, you can connect with Broadcast2World to create engaging and high-quality videos tailored to your brand. Our 3D animation company team can help you scope, script, and produce a video like the ones above, from the first concept sketch through final delivery.

AUTHOR BIO

Anshu Thakur

B2B Animation Studio · 15+ Years in Production · 4.8★ on Clutch

Anshu is a writer at Broadcast2World with a deep love for animated storytelling. With a background in Journalism and Mass Communication, she understands all the ins and outs of video production and marketing. Having authored hundreds of articles on video marketing, she’s always exploring fresh ideas and insights to help brands level up their marketing game. When she’s not geeking out over animation and marketing, you’ll find her immersed in a non-fiction book, always eager to learn something new.

Ready to Bring Your 3D Explainer Video Vision to Life?

Tell us about your product, your audience, and your goals — our team will turn your idea into a fully animated 3D explainer video, from first concept to final delivery.

See 3D Animation Company → Talk to Our Team