In the last decade, animated videos have taken the marketing world by storm and the market is increasingly consuming animated videos. It has become almost become a mandate for any marketer to have animated content as a part of their video marketing strategy. Animated video are an engaging instrument that can help you tell your story more comprehensively. Experts say, 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. Animated videos give you an opportunity to use that. Having said that, it is important for a video producer to understand the types of animations so that he chooses the style that best suits his storytelling needs.
This is the best style to use in explaining products, a website or an app – as long as you don’t intend to have an update to the UI at a later stage. Mostly it’s an animated version of your website or mobile app, showing the viewer how to use the desktop site or mobile app step-by-step. This type of video is very helpful to improve customers’ experience in using your product service, and therefore increase, or at least maintain revenue at a steady level. Most videos that intend to become a tutorial or a how-to video, would want to use animated screencaps to make it easy to understand.
It’s one of the most popular and preferred styles for B2C and B2B companies because whiteboard videos are perfect for diving a bit deeper into a product, service or process explanation. This style consists of drawing simple black and white illustrations on a whiteboard to explain a concept. The whole story just pops up right in front of your eyes and out of thin air, so you are drawn into it from the start. Besides, whiteboard animations have that simplistic feel which adds to the appeal.
It’s really simple in terms of look and movement, which can be either its main strength or weakness. Essentially, Cut Out animation features characters and objects that are cut out of paper, hence the name. It’s that simple. However, since it’s not demanding on the eyes, no fancy animation and whatnot, the audience can really concentrate on listening to and grabbing the message. On the other hand, however, the video might also come across as somewhat plain or downright boring for those who are attracted to color and movement.
Just like the name implies, everything will be drawn in stick figures. Very simple. Playful but not overwhelming. This animation style breath a life into the drawing of your 5-year old daughter, and that is a simplicity at its finest. These videos are simple and unique in their visual style and are usually popular for their neat and tidy look.
2D animation is one of the most popular and broadly used techniques – and for a reason. It’s a style in which both characters and scenes are created in a 2D space using perspective in order to recreate the illusion of depth. This type of animation is a great choice for both B2C and B2B companies since it is emotion-evoking and appeals directly to the audience, making it an ideal form of content for people to share.
It’s primarily characterized for being engaging and straightforward. This style is ideal for companies that either have a complicated product or service to explain or that want to bring trust and buzz to their brand. In other words, graphics are used to show how that product or service works and how the customer can benefit from it. Additionally, 2D motion graphics animation videos look fresh, colorful and dynamic. All of those characteristics serve as eye-catching features that will hook your audience from the first second. Given the complexity of the products or services that use this style, that’s definitely beneficial.
Basically, this is a motion graphic video that aims to explain, educate or inform based on a script. Infographic videos rely heavily on upon, well, information. Animation like this is packed with a lot of facts, data, numbers, charts, and other kinds of statistics. Having all this data animated is very helpful in avoiding putting the viewer to sleep while reading through the data.
This animation technique simulates a 3D environment. It has all the benefits of a motion graphics animation video and it is quite an interesting way to have a professional and engaging result without the hassle, time or money consuming technique of 3D animation. The object layering makes the whole video appear more sophisticated and fluid. It’s like looking to cutouts moving in a 3D-like space, even when all of the elements are designed in 2D. This is a great alternative for companies with a limited budget that want to look top-notch but can’t afford the price that comes with 3D techniques.
This animation technique has endless possibilities. It’s mostly used for commercial purposes because of its high quality and for its state-of-the-art feel that can make your brand be noticed in an instant. Additionally, the ability to rotate and zoom into all the elements in the video makes the viewer feel immersed in what’s being shown. Nevertheless, the production of 3D animations can be quite expensive, so this isn’t a suitable option if you have a small budget. Finally, even if you have the money for this kind of video, you should consider that production times tend to be longer, simply because any changes or adjustments take more effort than with the other styles.
It is an animation technique that consists of photographing an object as it’s moved in small amounts creating the illusion of movement when the series of frames are played as a sequence. You’ve probably seen short films and movies that use this technique for a truly unique effect. That unique effect is probably the best benefit you can get out of stop motion videos. But, this technique is expensive and also if you have to make a change, it’s possible that you can’t or it might take a lot of time and money.
The idea of this style is to deliver a message through words. This type of video is quite common on the Internet, try searching ‘kinetic typography’ on Google and you’ll see what I mean. Obviously, as the name suggests, this type of explainer video relies heavily on text and number. Coupled with relevant animation and accompanied by background music that matches the overall feel you’re going for in an ad. Kinetic typography has the power to inspire someone’s mind, express an idea and way of thinking, as well as move people’s feelings.
With this style, you can go for a more fun, adventurous concept works. Lots of colors, humorous bits complete with sound effects, expressive characters, and detailed environmental elements. Some videos even add an extraordinarily composed music to empower the story, make it more engaging, while others avoid background music to put more emphasis on the narration.
The advantage of using animation videos is the amount to versatility it can bring to the table. Each style has it’s own ups and downs and understanding the needs of your business can help you choose the right style. The style also is to a great extent is platform and audience specific.