Animated marketing videos use character animation, motion graphics, whiteboard or mixed media to launch a product, create demand, run a promotion or tell a brand story. The 18 examples below are all Broadcast2World productions for Aiven, Loxone, Snowise, HomeEquity Bank, Vanderbilt University and more, grouped by the marketing job each video had to do. Custom animated marketing video production at Broadcast2World starts at $2,400 for 60 seconds, with the script, storyboard, voiceover and animation included.
The launch date is already on the calendar. Sales wants something they can send after the first call. The paid team needs a 15 second cut by Friday, and someone in the leadership meeting has just asked, "Can we get a video out of this?" You are the one who has to make it work, with a product that takes ten minutes to explain and a buyer who will give you about ninety seconds.
This guide is for you. Every example is our own work, so for each one we can show you why we chose the style, the story device that carried it, and what our clients taught us along the way. Use it to find the approach that fits your campaign, then brief your own animated explainer video with a clear plan.
What are animated marketing videos?
An animated marketing video is a short film made to move a buyer one step closer to a decision. It can introduce a product, explain a problem, sell an offer or make people feel something about a brand. Animation gives you full control over every frame, so you can show software, data, a process or a promise in your brand colours, and update the video later when the product changes. Animated videos for marketing usually do one of four jobs:
01Launch
Announce a product, a feature or a new brand look.
02Create demand
Name the buyer's problem and show a better way.
03Promote
Short ads and offers for social, TV and pre-roll.
04Build trust
Brand stories, landing page videos and campaigns.
How we picked these animated marketing video examples
01One marketing job
Each video had a single goal: launch, explain, promote or invite.
02The buyer is the hero
The story starts in the viewer's world, then brings in the product.
03Style chosen for the message
The animation style fits what the audience has to see and feel.
04Used in a real campaign
Every video went out on a landing page, in ads, at events or in sales.
Marketing animation styles, by goal
Pick the style by what your buyer has to see. You can compare more of each in our guide to animation styles.
Made for: AivenAudience: Developers and data platform teamsLength: 0:42
The launch film opens like an old arcade screen, with "Complex-less Kafka" in chunky pixel type. In 42 seconds it leaves developers with one idea to remember, a simpler way to run Kafka, and hands the detail to the product video. The 15 and 30 second cuts were planned in from the first storyboard, so the paid and social teams had them on launch day. Aiven also asked for a lighter file for sales decks and internal comms, which we now suggest to every launch client.
Why this style
Motion graphics with a retro game look speak the visual language of the developers who will try the product.
The story device
One short phrase that reframes the product and is easy to repeat.
Try this in your video
Find the two-word idea your launch should leave behind and design the whole teaser around it.
02
Aiven Inkless: "Costs too high"
Product explainerInfographic motion graphics
Made for: AivenAudience: Platform and data engineersLength: 1:28
It opens on a terminal. Kafka server started. Keeping replicas in sync. Then: "ERROR: COSTS TOO HIGH! Please try Inkless instead." The pain shows up exactly where an engineer would see it, so the product arrives as the answer to a problem the viewer already knows. Aiven's team checked every line of on-screen code, down to the very first command, because developers notice.
Why this style
Interface-led motion graphics let you show software the way your buyer actually uses it.
The story device
The problem appears inside the viewer's own tools.
Try this in your video
Open on the screen your buyer looks at every day, then let the problem appear there.
03
Aiven: The Great Refresh brand launch
Brand launchMotion graphics
Made for: AivenAudience: Builders and architects choosing a data platformLength: 0:50
"Time to outgrow the sandbox. Welcome to the expert standard." The brand film sets up two people every data team has, the builder who wants speed and the architect who wants rigor, and places Aiven as the bridge between them. Aiven's marketing team came to us with a firm launch date and a new brand direction, and told us the Inkless videos were the closest vibe. So we built on the visual language we had already made together, which kept the work fast and the brand consistent.
Why this style
Bold type and motion carry a short manifesto with energy and keep the new brand look front and centre.
The story device
Two personas in tension, resolved by one promise: "One platform, any cloud, zero friction."
Try this in your video
When the clock is tight, build on a visual style your audience already connects with you.
04
Loxone: one system for the building trades
Partner launchInfographic motion graphics
Made for: LoxoneAudience: Contractors, integrators, electricians and engineersLength: 1:48
"In the building and electrical trades, you're constantly asked to handle more." The video speaks to the installer first, then shows one platform for lighting, audio, HVAC, access and energy, and ends on what it means for their business: "Differentiation. Stronger retention. Recurring revenue." Loxone went from first call to go-ahead in under a week, then asked for a 9:16 version for mobile advertising and a 30 second cut. Their marketing lead's verdict: "The team did amazing work." Another trades-focused client later picked this video as the reference for its own series.
Why this style
Clean motion graphics can show many building systems coming together without clutter.
The story device
The partner is the hero. The product is the tool that grows their business.
Try this in your video
If you sell through partners, tell the story from their side of the job site.
Animated explainer videos that create demand
Your buyer does not know they need you yet. These videos name the problem in the buyer's own words, then show a better way. They work as top-of-funnel content, in nurture emails and as the video sales sends after the first call. For more formats, see our best animated explainer videos and SaaS video production.
05
Snowise Monocle: "You, but scaled"
Demand generationInfographic motion graphics
Made for: Snowise TechnologiesAudience: Customer success managers and leadersLength: 1:15
"Customer success isn't hard because of customers. It's hard because of everything around them." The script names the real enemy, the admin work, backs it with a sharp stat about lost hours and burnout, and only then introduces Monocle. It closes on a line that makes the viewer bigger: "Monocle: you, but scaled." Because the app was changing so quickly, the founder asked us to use stylised product views instead of exact screens, so the video would stay accurate after the next release.
Why this style
Motion graphics turn calendars, CRM syncs and dashboards into a calm, clear sequence.
The story device
Name the villain the buyer lives with, then hand them a better day.
Try this in your video
End on a line where the product makes your viewer the hero.
06
VaultVerify: the data you never had to share
Problem-led explainerInfographic motion graphics
Made for: VaultVerifyAudience: HR and payroll leadersLength: 3:01
The video questions a habit most HR teams never think about: sharing every employee's payroll data every pay period, when only one in five employees ever needs a verification. It then shows a cleaner path, where only the data needed goes to a single credentialed verifier and is removed afterwards.
Data and security marketing has to close a gap in perception before it can sell. Most people lock their front door but reuse the same weak password everywhere, or get OTP codes over channels they would never otherwise trust. Topics like exposure management, where teams map every way an attacker could get in, are hard to picture until animation shows them step by step. See more in our best animated cybersecurity videos or explore cybersecurity video production.
Why this style
Infographic animation makes a data flow visible, so the viewer can see exactly where their data goes.
The story device
A question the buyer is afraid to ask: "Why fix it if it ain't broke? Well, perhaps it is broken."
Try this in your video
Ask the question your buyer has been avoiding, then answer it on screen.
07
MIR Digital Solutions: one engineer, one story
Service explainerCharacter animation
Made for: MIR Digital SolutionsAudience: Network and IT operations teamsLength: 1:31
The film follows one IT professional in a data centre and shows how MIR's PulsarOps platform "brings your logs, configs, topology, inventory and vendor knowledge together in real time." MIR's team sent GIFs of how they pictured two key scenes, plus the exact product screens to use, which kept the storyboard accurate. When the brief came in, MIR's team asked for landscape and portrait cuts for LinkedIn and Instagram from the start, and planning those frames early meant every scene was composed to work in both shapes.
Why this style
Character animation gives a technical service a human face the audience can follow.
The story device
One recognisable person carries the whole explanation.
Try this in your video
Decide your aspect ratios before the storyboard, so no scene has to be squeezed later.
08
ICR Partners: Client Connect
Sales enablementInfographic motion graphics
Made for: ICR PartnersAudience: Institutional investors and their teamsLength: 3:18
An investment manager needed institutions to understand how a request moves from their desk into the portfolio. The video follows that path into the firm's portfolio system, with "no rekeying, no interpretation gaps, and no delay," and replaces a chain of emails and handoffs with one trackable workflow. More examples in our best animated fintech videos and animated finance video production.
Why this style
Motion graphics make a back-office system feel orderly and safe, which is what trust-heavy buyers need to see.
The story device
Follow one request from start to finish.
Try this in your video
For a product that runs behind the scenes, show the journey of a single task.
Made for: Carter's My Plumber, with SGM AdvertisingAudience: Local homeownersLength: 0:37
"Zog hot water out again." A caveman family, a broken water heater and a club that should stay on the wall. "Zug may be caveman, but not idiot. Carter fix." The joke sets up the brand claim, "We've been doing this for a long, long time," without ever sounding like a claim. We make these spots with SGM Advertising, who write the scripts and send master audio, and the campaign has grown into 15 second spots, 5 second bumpers and 30 second piggyback ads.
Why this style
Character animation makes a comic world cheap to return to, so the brand can run the joke for years.
The story device
A running character and a joke that carries the brand promise.
Try this in your video
Build one character your audience will look forward to seeing again.
10
Carter's My Plumber: $500 off spot
Promotional offerMotion graphics
Made for: Carter's My Plumber, with SGM AdvertisingAudience: Homeowners with a hot water problemLength: 0:22
"Money is tight right now." In 22 seconds the spot names the viewer's situation, gives one offer, $500 off a water heater, and says the brand name twice. It is a clean example of an animated promo video built to drive one phone call.
Why this style
Simple motion graphics keep the offer readable on a small screen and in a short slot.
The story device
Empathy first, then one offer, then one action.
Try this in your video
Put one offer in each spot. If you have two offers, make two spots.
11
FactSpread: the speeding question
Social awarenessMixed media
Made for: FactSpreadAudience: Drivers scrolling social feedsLength: 0:21
The video asks a question you cannot scroll past: how does speed on a 70 mile per hour highway change your chances in a crash? The answer lands as one number, fatal crashes increase 20 times above 90 miles per hour, and it closes with "Fact check us yourself."
Why this style
Mixed media puts real-world imagery and bold data together, which suits a fact-led feed post.
The story device
Question first, number second, trust line last.
Try this in your video
Open a social video with a question your viewer wants answered.
12
FactSpread: the seat belt number
Social awarenessMixed media
Made for: FactSpreadAudience: Drivers and passengersLength: 0:22
Two numbers carry the whole story. In 2022, 8.4% of people did not consistently wear seat belts, and they accounted for 58% of deaths in fatal crashes. Putting the small number next to the big one does all the persuading.
Why this style
Mixed media lets the data sit on top of familiar scenes, so the stat feels personal.
The story device
Contrast: a small group, a huge share of the outcome.
Try this in your video
Find the two numbers in your market that look wrong side by side.
Animated videos for landing pages and sales
When the visitor is already on your page or on a call with your team, the video has one job: help them say yes. These two are built around the next step. More ideas in our video landing page examples.
13
HomeEquity Bank: you've played the long game
Landing page conversionAI-assisted mixed media
Made for: HomeEquity BankAudience: Canadian homeowners planning retirementLength: 0:58
"You've played the long game. You worked hard, made smart choices, and built something meaningful, your home." HomeEquity Bank's digital marketing team brought us in for a landing page video focused on lead conversion. They shared a storyboard framework, asked for 1:1 and 9:16 versions, and pushed the look toward warmer, more real-looking people because the brand needed to feel family-first. Their team shared the cut across the company, sent one consolidated round of comments, and the final note read: "The video looks amazing!" The video ends on the same action as the page: speak with a specialist.
Why this style
Mixed media with lifelike people gives a financial product the warmth this audience expects.
The story device
The viewer's life story comes before the product.
Try this in your video
On a landing page, end the video with the exact action the form asks for.
14
Coast to Coast Logistics: one-stop drayage
Sales introductionMixed media
Made for: Coast to Coast LogisticsAudience: Importers and exportersLength: 0:55
A one-stop pitch for drayage, transloading and warehousing at every major US port and rail yard, told with ships, rails and moving arrows. It closes with a direct invitation to schedule a video call with the national drayage director and the CEO, so the video does the job of a first meeting.
Why this style
Mixed media puts real cargo and maps beside animated routes, which suits a physical service.
The story device
The video ends by asking for the meeting.
Try this in your video
If the goal is a call, put the call to action inside the video, spoken out loud.
Made for: CForce Bottling CompanyAudience: Retail buyers and health-minded shoppersLength: 2:09
The story starts millions of years ago, with volcanoes, ash and an ancient aquifer, and follows the water for 23,000 years until Gina and Chuck Norris find it on their ranch. It then connects the brand to their charity, Kickstart Kids, which has graduated more than 110,000 young people. A bottle of water becomes a time capsule with a purpose.
Why this style
Mixed media can travel from geology to a family ranch to a classroom without breaking the spell.
The story device
An origin told as a journey through time.
Try this in your video
Start your brand story further back than feels comfortable.
16
Sponsorium Hub: one film, four languages
Global product marketingInfographic motion graphics
Made for: SponsoriumAudience: Sponsorship teams in several marketsLength: 1:47
Sponsorium Hub was built without a voiceover, so the visuals and on-screen text do all the explaining. That one decision made localisation simple. We delivered English, French, German and Portuguese versions by swapping the text layers, with the timing and animation unchanged.
Why this style
Text-led motion graphics travel across markets with very little rework.
The story device
Show, then label. The story never depends on narration.
Try this in your video
If you plan to localise, design the first version so text can be swapped without re-animating.
17
Vanderbilt University: I Love VU Week
Campaign and event promoMixed media
Made for: Vanderbilt UniversityAudience: Alumni, donors, students and staffLength: 1:14
The film thanks the community before it asks for anything: "Your generosity fuels our future." Then it invites people into a five day celebration with three clear ways to take part, show their pride at events, volunteer, or give to the areas they care about most.
Why this style
Mixed media brings real campus life and animated energy together, which suits a celebration.
The story device
Gratitude first, then an invitation with simple choices.
Try this in your video
Give your audience two or three ways to say yes, sized from small to big.
18
Inkfish: the case for advanced nuclear
Advocacy and awarenessMixed media
Made for: InkfishAudience: Policymakers and the publicLength: 0:53
"Did you know there's a form of energy that's safe, reliable and carbon free?" The video opens with a question, grounds it in one fact, nuclear already supplies 20% of America's electricity, and ends on one goal with a date: 20 advanced reactors by 2035.
Why this style
Mixed media lets real infrastructure and animated data share the screen, which keeps a policy topic concrete.
The story device
Question, fact, goal with a deadline.
Try this in your video
Give your audience one number and one date they can repeat after the video ends.
Plan your cuts and formats before you animate
The most common late request we get is "Can we also have a vertical version?" It is much easier to plan formats into the storyboard than to rebuild scenes at the end. Here is how the videos above were planned for each channel.
Video localization: taking one animated video to many markets
Animation is one of the easiest formats to localise, because every frame is made, nothing is fixed in place. To keep the cost low, decide early whether the video will be narrated or text-led. A narrated film needs a new voiceover and caption file for each language. A text-led film like Sponsorium Hub only needs new text layers. Either way, leave room in the design for longer words, since German and French lines often run longer than English ones, and keep on-screen text in editable layers so updates are quick.
What makes an animated marketing video work
Across these 18 videos, the ones that performed best share four habits. Wyzowl's video marketing research keeps finding that most marketers see a good return from video, and these habits are how an animated marketing video earns that return.
01The buyer is the hero
Snowise opens on the customer success manager's day. Loxone opens on the installer's workload.
02One clear job
The Carter's offer spot sells one discount. The Inkless teaser leaves one idea.
03An idea people can repeat
"Complex-less Kafka." "You, but scaled." "Zug may be caveman, but not idiot."
04A plan for every channel
Cuts, shapes and languages are planned before the first frame is animated.
From our own projects
Under a deadline, reuse what already works. For Aiven's brand launch, we recommended styles we had already built together, and the team pointed to the Inkless videos as the closest vibe.
Plan the shapes on day one. MIR, Loxone and HomeEquity Bank all asked for square or vertical versions, and planning them early kept every scene readable in each format.
Use stylised screens when the product moves fast. Snowise ships UI updates often, so we used graphical product views that stay true after the next release.
Ask for a light file too. Aiven wanted a smaller version of each Inkless film for decks and internal comms, alongside the production master.
Let your experts check the screen. Aiven's team corrected the first line of code in both Inkless videos before release. Small details build trust with technical buyers.
Lock the look before animation starts. A first video in a new style often needs sign-off from several teams. Agree the art style on a few frames first, then animate.
Get every approver in the room. One of our brand film projects slowed down because a key reviewer saw the visuals late. Name all approvers at kick-off and share each stage with all of them.
Agencies can hand us the script and audio. With SGM Advertising, the agency writes and records, and we animate, which lets a campaign grow into many short spots quickly.
How much does an animated marketing video cost?
At Broadcast2World, custom animated marketing videos start at $2,400 for 60 seconds, and a 90-second Premium video is about $4,500. The script, storyboard, voiceover and animation are included, and payment is split 50% at the start and 50% on delivery. Short cutdowns for ads and social, extra aspect ratios and language versions are quoted on top, and they cost much less when they are planned into the first video. Ordering a series of videos together also brings the price per video down. For a full breakdown, see our explainer video cost guide or the explainer video benchmark.
How to make animated marketing videos your buyers remember
01Start with the buyer and the next step
Write down who will watch, what they believe today, and the one action you want after the video.
02Give each video one job
A launch teaser, a product explainer and an offer ad are three different videos. Plan them as a series.
03Pick the style by goal
Use the style guide above. Character animation suits ads and stories, motion graphics suit software and data.
04Write in your buyer's words
Snowise and Loxone both open with a line their buyers say themselves.
05Storyboard every scene
A good storyboarding round is where the story gets fixed, before any animation time is spent.
06Plan the cuts and shapes
Decide on 16:9, 1:1, 9:16, 15 second and 5 second versions before animation starts.
07Review with the voiceover in place
Timing and tone are easier to judge when the voice is already on the animatic.
08Launch, measure and reuse
Track views, watch time and clicks by channel, then use the best scenes in the next round.
Animated marketing videos are short films that use animation to move a buyer toward a decision. They launch products, explain problems, promote offers and tell brand stories, using styles such as character animation, motion graphics, whiteboard and mixed media.
What are good examples of animated marketing videos?
Examples in this guide include Aiven's Inkless launch films, Loxone's partner video, Snowise's Monocle explainer, the Carter's My Plumber caveman ad, HomeEquity Bank's landing page video, Sponsorium's four-language product film and Vanderbilt University's I Love VU Week campaign.
Why use animated videos for marketing?
Animation can show things a buyer cannot easily see, such as software, data flows or a future outcome, and it is easy to update and localise. It also gives you full control of brand colours, characters and pacing across a whole series.
What is the difference between an animated promotional video and an explainer?
An animated promotional video is short, often 5 to 30 seconds, and sells one offer or idea in an ad slot. An explainer usually runs 60 to 120 seconds and walks a buyer through a problem and a solution. Many campaigns use both.
How long should an animated marketing video be?
Launch teasers and ads work at 15 to 45 seconds, product explainers at 60 to 120 seconds, and landing page videos at about 60 to 90 seconds. Plan shorter cutdowns from the full video for social and paid channels.
How much does an animated marketing video cost?
At Broadcast2World, custom animated marketing videos start at $2,400 for 60 seconds, and a 90-second Premium video is about $4,500, with script, storyboard, voiceover and animation included. Cutdowns, extra formats and language versions are quoted on top.
How long does animated marketing video production take?
A standard animated marketing video takes about four to six weeks from brief to final delivery, including scripting, storyboarding, voiceover and animation. Rush timelines of around two weeks are possible for shorter videos.
Can one animated video be used in many markets?
Yes. Plan localisation from the start by keeping on-screen text editable and deciding whether the film is narrated or text-led. Sponsorium Hub, for example, was delivered in English, French, German and Portuguese by swapping text layers.
Marcus is a distinguished artist with a deep-rooted passion for visual storytelling. Graduating with a degree in Art from a prestigious institution in the USA, he has seamlessly blended his artistic prowess with the digital world, specializing in video marketing and animation. His innovative approach in these fields has seen him contribute to several renowned platforms, where he elucidates on the nuances of effective visual communication. Outside of his professional sphere, Marcus is an avid biker, often taking to the open roads to find inspiration and reflect on his creative ventures. Merging artistry with strategic insights, Marcus continues to shape the landscape of video marketing, one animation at a time.
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