When you want to explain a complex topic in an easy-to-consume and straightforward manner, whiteboard explainer videos are the best solution. They are not only adept at grabbing attention but also effective at holding your viewers throughout the video.
Whiteboard videos are the most cost effective animation style and empower simplest form of storytelling. Also since they tend to use minimal colors (most black and white ) healthcare companies and caregiver brands prefer using this style when it comes to educating their audience
Before we get to the list of the best whiteboard explainer videos, let's quickly look at the ingredients of making a great one!
Making a great video is always a team effort, when everyone plays their role with perfection we generate engagement.
The three key ingredients of making an effective whiteboard video is a great story, engaging illustrations and timely hand movements.
Not all stories are made for whiteboard animation, stories with linear curve is the best use case for this style of explainer videos. The below video talks about challenges of sewn industry and how a product called Pro-SMV helps optimise the operations to win the day.
When we storyboard for whiteboard videos we use the principle of "Begin with the end" and the whole illustration is designed first. Then following the important points in the story hand movements are planned and the illustration is divided into respective frames.
The hands direct the movement of the eye and keeps the audience engaged putting the focus on important points. This how all the three elements work together to make an awesome whiteboard video!
Production Studio: Bellzon
Engagement Rating: 5.6%
About: Ford Motor Company is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit.
Our Views: Short. Simple. Engaging. These were the three words that popped into our minds after watching the series of whiteboard spots.
This campaign was designed around the message of "IT'S EASY TO GET INTO A FORD" .It is amazing how the videos talk about everything in just 15 seconds and leaves you wanting for more.
Ford brand colors were smartly used with the whiteboard style and car images were seamlessly blended together.
Hand movements were animated just at the right moments to keep the engagement going.
Production Studio: Picturesmith
About: AFEX is a global payment and risk management solutions specialist with a heritage that dates back to 1979.
Our Views: The story could've been better as the solution was introduced too early without elaborating on the problems and building curiosity.
But the visuals and stop motion animation kept us engaged for most parts of it. Transitions and hand movements were nicely planned to top up the engagement.
Production Studio: Broadcast2World
Engagement Rating: 4%
About: USA Football is the national governing body for amateur American football in the United States. It is an independent nonprofit based in Indianapolis, Indiana.
Our Views: It was a straightforward educational video for Football Coaches to advice young athletes on fitness.
This video came with a unique request of not using hands to draw but keeping the visuals same as a whiteboard animation. Also since the target audience was kids we were asked to use a lot of colors in the video.
Production Studio: Switch Video
Engagement Rating: 3.5%
About: Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in San Jose, California, in the center of Silicon Valley. Cisco develops, manufactures and sells networking hardware, software, telecommunications equipment and other high-technology services and products.
Our Views: The story does a great job of motivating the Cisco's sales team to capture maximum market share and also learn about the "WHY" behind the design of this solution.
The use of brand colors is done subtly and compositions are balanced across the whiteboard video. The use of hand movements is done with precision and it keeps you engaged even though duration exceeds to 3 minutes approx.
The list doesn't end here. We'll be constantly updating it to bring the best whiteboard explainer videos to you! Stay tuned!
[LAST UPDATED: 13th December 2019]