When you want to explain a complex topic in an easy-to-consume manner, whiteboard explainer videos can help. Whiteboard explainer videos can grab the attention of your viewers in an instant. Not only are they adept at grabbing but are also adept at holding the attention of your viewers throughout the video. Companies with complex products and services often use whiteboard explainer videos to help their audience understand their products and services better.
Whiteboard explainer videos make marketing easy. Getting ideas about how you could go about making yours, however, remains difficult. Fret not, we'll help you out with that with our list of some of the best whiteboard explainer videos in the industry!
The list is updated regularly, so rest assured, you're on top of the game all the time! Before we get to the list of the best whiteboard explainer videos, let's quickly talk more about what whiteboard explainer videos are.
You're probably aware of the whiteboards used by teachers and lecturers in educational institutions to explain concepts. Whiteboard explainer videos digitize the education medium and explain concepts with animation.
Whiteboard animation videos use illustrations backed by a voiceover to get the message across. Since the voiceover explains the illustration being drawn on the screen, it is easy to follow through to the end and the viewers are able to retain the information.
The traditional way of doing it was to record an artist make illustrations and getting the audience to follow the artist to understand what the video was about. Now, however, whiteboard animation videos are made by shooting movements on the green screen (a technique called chroma) and are then composited with motion graphics animation using Adobe After Effects.
Just a little bit more of information about whiteboard animation videos and we'll start with the best whiteboard explainer videos on the internet!
Whiteboard explainer videos work best in the demand generation stage since they are easy to understand and remember. So, when you need a video for educational purposes, you can always count on whiteboard animation videos.
Moreover, whiteboard animation videos stay engaging even if they're past the safe 90-second mark. So if you need give some in-depth explanations, you should do it with the help of whiteboard animation videos. Complex topics too can be explained using these videos without sounding bookish.
For better understanding of how whiteboard animation videos can help your business, check out how we helped Epicor in demand generation with our whiteboard explainer videos.
Now that you know about whiteboard animation videos, you should now take a look at the best whiteboard explainer videos. Here’s something you need to know, though: this isn’t your run of the mill listicle for ideas.
We aren't just giving you a list of some of the best whiteboard explainer videos, but are also letting you know why each one of those whiteboard animation videos is so good. Our team of experts sat down together and discussed every single one of the whiteboard animation videos mentioned in the list, rating them on the script, visuals, animation, music & voiceover, and transitions. We’ve included averages of those ratings as well reasons behind those ratings in our ever-expanding list of whiteboard animation videos.
Ready? Here are the best whiteboard explainer videos on the internet:
Name: TED TALK - Autism
Production Studio: PlusOne
Rating: Script - 8 | Visuals - 5 | Animation - 5 | Music, Voiceover - 7
About: Along with Mans van Oosterhout and Inge Masselink, who did the graphic designing, Rowie-Ann Plomp, an illustrator, made this whiteboard video. It is a visual representation of Rosie King's popular TED Talk, "How Autism Freed Me to Be Myself".
Overview: The team liked the video a lot. Everyone loved the simplicity the whiteboard video had in its visual narrative. Since the script and voiceover were both taken from the TED Talk, we rated the video on how well the animation and visuals could represent them. There was a lot of room for improvement, but the video was made well. Given the fact that it was made by students from WDKA, we believe that the effort was a good one.
Script: The script was translated into the video well. However, we did feel like there were parts of the video where almost nothing was happening.
Visuals: Much like how whiteboard animation videos are meant to be made, the illustrations followed the script almost word-to-word—which was great. However, a bit of a play with colors could've made the video better.
Animation: The animation was good but it didn't wow us. We felt like there was a lot that could've been on this front but was missing from the video.
Music/Voiceover: As mentioned before, the illustrations followed the script almost word-to-word, which played out well in the video.
Name: Ford Whiteboard - APR
Production Studio: Bellzon
Rating: Script - 7 | Visuals - 8 | Animation - 9 | Music, Voiceover - 6
About: Ford Motor Company is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit. It is one of the biggest companies in the automobile industry. In this whiteboard video, the company gives a quick introduction about APR (Annual Percentage Rate).
Overview: Short. Simple. Successful. These were the three words that popped into our minds after watching the whiteboard explainer videos such as this one. It is amazing how the video talks about everything it wants to in just 15 seconds and leaves you wanting for more. That's how whiteboard explainer videos ought to be when they're made for commercial purposes.
Script: The script was on-point. There wasn't a word that was extra in the script. It was effective in putting the message across and getting the audience intrigued. It was one of the best scripts you'd see in whiteboard explainer videos.
Visuals: The visuals of the video were what intrigued us the most. It was hard to say whether the video was made using the stop-motion technique or if it was a mix-media whiteboard video. The colors were pretty much in-sync with the brand's color theme.
Animation: The way the different elements were used on the screen and the way they popped in and out of the screen was breathtaking enough for us to put it in the list of this best whiteboard explainer videos on the internet. Apart from the sudden cuts in the beginning, there was a good flow in the video.
Music/Voiceover: The music and voiceover were both on point. It was all upbeat and added to the whole experience.
Name: Innovationarts - Change
Production Studio: Picturesmith
Rating: Script - 8 | Visuals - 8 | Animation - 8 | Music, Voiceover - 8
About: Innovation Arts is a globally-recognised hybrid strategy consultancy and design agency described by GQ as ‘the management consultant of the future’. In this whiteboard animation video, the company talks about change.
Overview: The team thoroughly enjoyed watching the whiteboard animation video. We really loved how the video used the stop-motion technique to complement the whiteboard video.
Script: The script was great. It took us through a journey and explained everything efficiently.
Visuals: The visual storytelling in this video was awesome. It was minimalist to the extent that the only colors used (apart from the logo at the end and the color of the hand) were black and white—which is how whiteboard animation videos have traditionally been.
Animation: The animators did a good job on this video. The jitters in the video made stop-motion blend in rather naturally.
Music/Voiceover: The music and voiceover in whiteboard animation video went perfectly with the visuals and animation. Together, they made the video pretty impactful.
Name: An Inspirational Journey
Production Studio: Picturesmith
Rating: Script - 8 | Visuals - 7 | Animation - 8 | Music, Voiceover - 8
About: The Royal Bank of Scotland (RBS) is one of the retail banking subsidiaries of The Royal Bank of Scotland Group plc, together with NatWest and Ulster Bank. This whiteboard video talks about how we could give women equal opportunities in the corporate culture.
Overview: There's a good reason why this video made it into the list of the best whiteboard explainer videos on the internet. The team absolutely loved it! The concept was beautiful and the visuals and animation did it justice. It was easy to follow through and brought the message forth effectively.
Script: The script was great. It really motivates you to take some action about the issue.
Visuals: The visuals in this video were great. It wasn't minimal and at no point did the screen look clustered.
Animation: We loved how the elements acted on the screen. Every element had a purpose, which was beautifully animated by the animators. The transitions too were smooth, making the video easy to consume.
Music/Voiceover: The music and voiceover fell in place pretty well with the visuals and animation. We really liked how the sound-effects were used in different parts of the video.
Name: Cherie Blair Foundation for Women
Production Studio: Picturesmith
Rating: Script - 7 | Visuals - 7 | Animation - 7 | Music, Voiceover - 7
About: Cherie Blair Foundation is a charity which pairs female entrepreneurs in developing countries with business mentors around the world to help kickstart their business aspirations. This whiteboard video talks about how the charity helps female entrepreneurs.
Overview: The team loved how simple yet effective the video was. We like videos that are made for a cause and this whiteboard video struck a chord with all of us here.
Script: The script was good. We did feel that it could've been better, but it did get the message across pretty well.
Visuals: The visuals, much like the script, could've been better. But we really liked the simplicity of the visuals in the video.
Animation: The animation was pretty good. While the transitions were smooth, there were bits in the video wherein there was nothing going on except for the music and voiceover. We felt like that could've been improved.
Music/Voiceover: The music and voiceover in the whiteboard video were on-point and did the job well.
Name: History of Marriage
Production Studio: White Animation
Rating: Script - 8 | Visuals - 8 | Animation - 7 | Music, Voiceover - 7
About: Eli J. Finkel has recently written a book called The All-or-Nothing Marriage. This whiteboard video talks about the history of marriage taking concepts from the book.
Overview: The team enjoyed watching the whiteboard video. The way the video handled the finer details visually keeping perspective in mind is commendable.
Script: The script was great. It takes you through a journey which actually felt like an interesting way of turning pages of a history book.
Visuals: Visually, there was a lot that the video required to be done—and was done beautifully. The illustrations went well with the script, however, we did feel like the screen was a bit crowded at times.
Animation: We liked how the video was animated though we did feel like there were points in the video where there was a lot going on out of the focus area. That could've been improved.
Music/Voiceover: The music and voiceover in the whiteboard video were good. However, we felt like there was a lot of scope of improvement in both.
Name: AFEX Direct
Production Studio: Picturesmith
Rating: Script - 7 | Visuals - 8 | Animation - 8 | Music, Voiceover - 8
About: AFEX is a global payment and risk management solutions specialist with a heritage that dates back to 1979. In this whiteboard video, the company talks about its latest product AFEX Direct.
Overview: The team enjoyed the whiteboard video—especially some of the transitions in it. The script could've been better but the visuals and voice-over covered up for whatever was missing.
Script: The script was good. However, we felt that it could've been a lot better than what it was. It did get the message across but it didn't feel tight enough.
Visuals: The visuals were done up pretty well. For most of it, the visuals remained minimalist in the whiteboard video. However, it did feel a bit cramped at some places.
Animation: The animators did a great job on the video. The top-view to isometric transition felt really good and smooth. However, there were moments in the video wherein the transitions felt abrupt.
Music/Voiceover: We really liked the voiceover as well as the background music. The sound effects added to the experience.
Name: Cherie Blair Foundation
Production Studio: Picturesmith
Rating: Script - 8 | Visuals - 7 | Animation - 7 | Music, Voiceover -
About: Cherie Blair Foundation is a charity which pairs female entrepreneurs in developing countries with business mentors around the world to help kickstart their business aspirations. In this whiteboard video, the charity talks about its Enterprise Development Program.
Overview: We really loved all of the videos Picturesmith made for Cherie Blair Foundation. This was no exception. While this is well worth being crowned one of the best whiteboard explainer videos out there, we believe that the whiteboard video could've been better in a lot of aspects.
Script: The script was the best part of this whiteboard video. It was very effective in passing the information to the audience.
Visuals: The visuals were minimal with the use of just 3 colors. The elements too looked good which added to the overall experience.
Animation: We were left rather unsatisfied with the animation. While we really liked the mix-media approach used for the video, we certainly felt like the efforts could've been more refined.
Music/Voiceover: The music and voiceover in the whiteboard video were good, however, they could've been much better—especially with the sound effects.
Name: Try Me
Production Studio: Declan Byrne
Rating: Script - 8 | Visuals - 9 | Animation - 9 | Music, Voiceover - 8
About: Declan Byrnes is an animator based in the Netherlands. In this whiteboard animation video, Byrnes takes you through a creative journey which changes your perception of the limitations of whiteboard animation videos.
Overview: The team was totally blown away by the amount of creativity shown by the animator in a single video. Since it uses the stop-motion technique, the whiteboard video is jittery, but it all adds up to the amazing experience.
Script: The script was great, but it lacked direction. This is something which is pretty common in creative videos wherein the artist wants to play with different techniques and see what their imagination can conjure.
Visuals: The visuals were mind-blowing. The artist stuck to the basic black and white feel of whiteboard explainer videos but the way he played with the illustrations was awesome.
Animation: Every transition in the video was impeccable. It was almost perfect.
Music/Voiceover: The artist did a good job with the music. It was pretty much in-sync with the feel of the video.
Name: The Marker Maker
Production Studio: Johnny Lawrence
Rating: Script - 8 | Visuals - 9 | Animation - 10 | Music, Voiceover - 9
About: Johnny Lawrence is an animator based in Barcelona. In this whiteboard video, Lawrence takes you through a creative journey with amazing visual storytelling and a few audio clips from Eckhart Tolle's audiobook 'Realising the Power of Now'.
Overview: This was one of the best whiteboard animation videos we've ever come across. Every person in the team absolutely loved it. The music and voiceover take you to a different dimension—and the visuals amplify the experience.
Script: The script was great, although it did feel a bit abstract. That might as well be the kind of feel the artist wanted it go with.
Visuals: The visual storytelling in this whiteboard video was beyond awesome. At no point did the screen feel too empty or over-crowded.
Animation: The animation and transitions played a major role in making it one of the best whiteboard animation videos out there. It was so awesome that we couldn't deduct even a single point here!
Music/Voiceover: With Eckhart Tolle's voice echoing in the background, the voiceover was as good as whiteboard animation videos could be. The music too added to the experience.
The list doesn't end here. We'll be constantly updating it to bring the best whiteboard explainer videos to you! Stay tuned!
[LAST UPDATED: 13th December 2019]