Viral video marketing is making a video that people share on their own, so it reaches far more people than you paid to reach. You can't buy virality, but you can design for it: a clear emotional trigger, a strong first few seconds and a format that's easy to pass on.
Here's the part most brands miss. People don't share ads. They share what a video says about them. Someone sends Dumb Ways to Die to a friend because it's funny and they want to be the one who found it. Someone shares WWF's Love It or Lose It because they want their friends to feel what they just felt. Build the video around that moment of sharing and the reach takes care of itself.
Almost every campaign below runs on one of five triggers:
Pick one. Videos that try to be funny, moving and informative all at once usually end up being none of them.
Every example in this guide is animated, and that's on purpose. Animation has a few built-in advantages when the goal is sharing:
Our core work at Broadcast2World is motion graphics and animated commercials. The briefs that travel furthest are the ones built around one character and one clear idea, not a feature list.
Yes, though it rarely looks like a cat video. Slack explained a new way of working with rolling balls, Guidewire sold insurance software with a mischievous magician, and NEXT Insurance made small business cover sound simple. B2B videos spread when they turn a dry product claim into a moment people want to show their colleagues. If you sell to businesses, see our guide to the best B2B videos for more.
The first six are animated films built on emotion, causes and joining in. The next seven run on humor, craft and clear demos, including three B2B examples. The last six are animated videos we made at Broadcast2World using the same triggers. Click any card to watch.
Want more inspiration? Browse 50 iconic commercials, the best animated commercials or brand awareness videos that work. For the storytelling side, read our guide to video storytelling.
Viral videos aren't luck. They hit one clear trigger, open strong and are easy to pass on. Animation gives you an edge on all three: characters people remember, stories that cross languages and visuals no camera could capture. If you want a video built to be shared, talk to our animated commercial team or see more of our work on the Broadcast2World homepage.
Anshu is a writer at Broadcast2World with a deep love for animated storytelling. With a background in Journalism and Mass Communication, she understands all the ins and outs of video production and marketing. Having authored hundreds of articles on video marketing, she’s always exploring fresh ideas and insights to help brands level up their marketing game. When she’s not geeking out over animation and marketing, you’ll find her immersed in a non-fiction book, always eager to learn something new.
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