25 Best Mixed Media Animation Videos & Examples (2026)
Marcus Santiago
Oct 23, 2026, 1:22:23 AM

25 Best Mixed Media Animation Videos & Examples (2026)

Marcus Santiago · Last Updated: October 2026 · Updated November 2026 · 16 min read
25
Examples reviewed
3,000+
Videos produced
15+ yrs
B2W experience
$2,400
B2W starting price

Mixed media animation blends 2D, 3D, live action, stop motion and motion graphics into a single film. Broadcast2World has spent more than fifteen years and over 3,000 videos using it to explain complex B2B products, from pharmaceutical cold chain containers to edge AI in hospitals, in cases where one animation style alone would flatten the story. Below are 25 of the best mixed media animation videos and examples we know, what makes each one work, and the seven steps we follow to make one.

The best mixed media animation videos do something a single style cannot. They hold two things in one frame at once: a real human face and a diagram of what is happening inside the body it belongs to; a photograph of a warehouse and a temperature curve moving through it. That range is why the mixed media animation examples below can span an airline, a cancer charity, a pharmaceutical logistics company and a contact lens manufacturer without ever feeling like the same video twice.

As the name suggests, mixed media is a form of animation that blends multiple styles and elements together: 2D, 3D, whiteboard, stop motion, newspaper and photograph clippings and anything else you would fancy.

So here are 25 worth studying, how to make one yourself in seven steps, and what we have learned building them for B2B video campaigns.

What Is Mixed Media Animation?

Mixed media animation is a style of animation that combines two or more distinct visual techniques inside a single video, typically some blend of 2D animation, 3D animation, live action footage, stop motion animation, motion graphics and physical materials such as paper cut-outs or photographic clippings. At Broadcast2World we reach for it when one part of a story needs to feel real and another part needs to be explained, because no single technique does both of those things well. For flat, illustrated work on its own, see our 2D animation services. As a motion graphics company, we often blend live footage, 3D and 2D layers like these for B2B campaigns.

The distinction that matters is not how many techniques are on screen. It is whether each one is carrying a different job. A video that switches styles for visual variety is just busy. A video where the live action carries the human stakes and the 3D carries the mechanism is mixed media doing what it is for.

Why Businesses Use Mixed Media Production

Mixed media is a wildly popular style and chances are that you have already seen many examples of it in video marketing campaigns without realizing it.

Mixed media animation videos usually have a distinctive, quirky style. They tend to be information-dense without being overwhelming or chaotic.

This is why they are the preferred animation style for videos that have a lot of explanation, and need corresponding visual cues in the form of photographs, clippings and similar images.

Often, this video production style is used to explain topics like history, science, and politics in a way that can simplify complex ideas seamlessly and relatably, with narration that elevates concepts and brand stories. It uses a visual style that includes kinetic typography, hand-drawn elements and visual effects to create a memorable and easy-to-understand explainer video.

This is true for pretty much any of the standard styles of animation, but mixed media tends to be especially effective at these kinds of topics.

25 Best Mixed Media Animation Videos & Examples

They say you should show, not tell. And the best way to draw inspiration for your own videos is to check out the best work already out there.

So here are 25 of our favourite mixed media animation examples, counting down, and why each one earns its place.

25
Prego: Mixed Media Cartoons

Customer testimonials are a great way to show off your brand and product. Your audience sooner trusts their peers than a billboard or slick ad campaign. That is why testimonials are so popular.

But there is a way to supercharge those glowing reviews: with the power of animation.

Oddfellows crafted this delightful and fun mixed media animated video to really add that zing to their customers' enthusiastic endorsements.

It is another example of a religious tenet here at Broadcast2World: facts and figures speak to the mind; art touches the heart; but only storytelling can combine the two and create a powerful sense of trust with your audience.

What makes it great

The animation is not decorating the testimonial, it is reacting to it. The drawn layer supplies the delight the speaker is too polite to state outright.

24
MTV Gender Bent: Men Don't Cry

Gender norms, toxic masculinity, and patriarchy are hot topics today, as especially young people are calling out these traditional societal "norms" and questioning them.

But it is a dense, complex topic, spreading across centuries and disciplines from politics, history, sociology and psychology. How can the truth be broken down into a simple one-minute explanation, cover all the key points, and also hold the casual viewer's attention?

This is not an impossible task, and this brilliant mixed media animated video is proof. Using the power of animation, paired with a clever script and just a dash of humor, MTV broke down centuries of human history and geopolitics into just 47 seconds.

The graphics and visuals are typical of mixed media animation, combining text, photo clippings, and jazzing it up with color and style to keep the viewer engaged.

What makes it great

47 seconds covering centuries. The photo clippings do the historical heavy lifting so the animation never has to stop and explain itself.

23
Hologic SureCare: Mixed Media for Service Products

Imaging departments do not buy a service, they buy uptime. The Hologic SureCare pitch is about system availability, staff productivity and patient throughput, none of which can be filmed.

The video keeps the imaging hardware real and photographic while the service wraps around it as graphics: coverage, response, predictive analytics, training. You see the machine you already own and the invisible support layer at the same time.

What makes it great

The service is invisible, so the graphics have to stand in for the thing being sold. Keeping the equipment photographic is what stops it drifting into abstraction.

22
The Grommet

Ready to dive into a treasure trove of unique finds? Welcome to The Grommet, where inventors, entrepreneurs, and small businesses shine.

Their motto? "We sell lots of things, but boring isn't one of them." And trust us, they mean it.

Mixed media videos like these work best for social media platforms. This animated masterpiece isn't just about explaining what they do; it's a glimpse into Grommet's colorful world.

What makes it great

The format matches the platform. Fast cuts, high colour density, no setup. It is built to survive a social feed rather than a landing page.

21
Vanderbilt University: ClimateVault

Carbon permits are an accounting abstraction. Vanderbilt is buying permits out of regulated compliance markets so that nobody else can use them to pollute, which is a real action with nothing to photograph.

The video gives the abstraction a physical form. The vault is not decoration, it is the explanation: you watch permits leave circulation and get locked away, and the mechanism becomes obvious without a single line of policy jargon. Read more about our success story here.

What makes it great

The metaphor is load-bearing. Drop the vault and the video would need thirty extra seconds of voiceover to say the same thing.

20
World Economic Forum: The Davos Agenda

Fourteen speakers, one argument, two minutes. Films like this usually collapse into a showreel of talking heads with nothing holding them together.

What keeps it upright is the graphic layer running underneath the interview fragments, carrying the through-line about inequality, reskilling and the energy transition while the faces supply the authority. Neither element would survive on its own at this length.

What makes it great

The live interview fragments supply credibility and the graphic layer supplies the argument. Most montage films only manage the first.

19
Sysco: Mixed Media for Sales Enablement

Sales enablement video has a tone problem. Go too corporate and nobody watches; go too casual and the numbers stop landing.

This one solves it by splitting the job. A sales rep tells a first-person story about winning a Hispanic-segment account, and the graphic layer handles the market data, the pricing logic and the product mix. The anecdote stays human while the figures stay legible.

What makes it great

A first-person story told in third-person graphics. The split is what lets a training video carry a $10.2 billion market statistic without sounding like a deck.

18
Coca-Cola

Environmental concerns are no longer some niche interest, but a major issue facing the world today. And companies are doing their part, responding to the public's calls to be more sustainable and pollute less.

So to that end, this 30-second mixed media video uses delightful paper-like typographic animation to communicate the message of the ongoing sustainability journey of Coca-Cola as a brand. It is visually engaging, even entertaining, and explains its message easily and simply without overwhelming the viewer with too much information.

What makes it great

Thirty seconds, one technique used consistently, one message. Mixed media does not have to mean maximal.

17
AT&T: Edge Computing on the 5G Network

Edge computing is a word for where processing happens. That is a spatial idea, and most videos about it resort to a network diagram with glowing lines.

This one draws the network as a place instead. Devices, roads, displays and the processing layer share one continuous illustrated world, so moving compute closer to the user is something you watch happen rather than something you are told.

What makes it great

The network is drawn as a place, not a diagram. Edge computing stops being jargon the moment you can see where the edge is.

16
CooperVision: Clariti and the Confidence Claims

CooperVision had the harder half of a healthcare problem: a genuine material advantage in silicone hydrogel that only an eye care professional could appreciate, and a consumer audience who would never read the spec.

The answer was to lead with the life rather than the polymer. The emotional case for contact lenses arrives first, carried by character work, and the technical claim about oxygen permeability lands afterwards, once the viewer has a reason to care. The same structure runs through the Confidence Claims film, where survey findings are delivered through characters rather than charts.

What makes it great

It earns the technical claim before making it. The spec sheet would have bounced off this audience cold.

15
Patagonia: Buy Less, Demand More

Supply chain arguments are hard to film, because the damage happens in places the brand does not control and would rather you did not see. Landfills, rivers, factory floors on the other side of the world.

This one splits the job cleanly. Documentary footage carries the places, and graphic animation carries the accounting, so a claim as large as ten per cent of global pollution arrives as a figure you can watch accumulate rather than one you have to take on faith. A single T-shirt stays the one constant object across every switch of technique.

What makes it great

The technique switches track the argument's switches. You always know whether you are being shown a piece of evidence or its consequence, which is exactly the discipline most campaign films lose.

14
Lenovo and meldCX: Edge AI for Healthcare Spaces

Hospitals had a hygiene and safety problem that no dashboard could explain, because the thing being measured was physical space. Who came in, who left, which surfaces were touched, which patient needed help and nobody noticed.

For Lenovo and meldCX we built a mixed media piece that keeps the ward real and the AI layer visible at the same time. Photographic and live environments carry the hospital; animated overlays carry what the vision system is actually detecting on top of it. The technique matches the product, because edge AI is literally a layer sitting over a real room.

What makes it great

The animation is not illustrating the product, it is standing in for it. You watch the software see.

13
IBM watsonx: Mixed Media for Software UI

Screen recordings are the default for software demos and they are flat. You see the interface and nothing around it, so the product feels small.

The watsonx film sets real product UI inside an illustrated frame, so the prompt lab and the tuning studio arrive with a sense of scale around them. The UI stays literal, which it has to for a developer audience, while the surrounding world does the work of ambition.

What makes it great

Product UI shot through an illustrated frame. It keeps the demo honest and still makes the thing feel big.

12
AFS: Digital Modernization Platform

Advanced Financial Systems needed to walk clients through what happens when they miss a debt repayment. The subject is shame-adjacent, and most financial comms either moralise or go cold.

Our mixed media treatment is what keeps it warm. The three options, make-up payment, partial payment, skip a payment, are handled graphically so they stay precise, while the surrounding visual world stays soft and human rather than clinical.

What makes it great

A video about missed payments that never shames the viewer. The visual warmth does work the script alone could not.

11
Wingtra: WingtraGround

Surveying equipment is hard to sell on film because the pain is procedural rather than dramatic. Setup takes too long, receivers get configured wrong, and you find out about it on the drive home.

The WingtraGround film compresses that with mixed media: real field footage carries the job site, motion graphics carry the workflow connecting drone, receiver and cloud. The claim is about setup time and accuracy, so the video we made shows the setup rather than the drone, which is the harder and more useful choice.

What makes it great

The before and after is the same location shot twice. The transformation is in the workflow, not the scenery, and the graphics are what make an invisible saving visible.

10
IBM Design Language: Mixed Media Video Examples

Just because mixed media combines all sorts of styles and types of animation together, doesn't mean it has to be a cluttered mess.

BUCK is an industry-leading mixed media animation firm. And as you would expect, their mixed media motion graphics video for IBM Design Language is quite fittingly neat and clean, with a distinct and deliberate look and feel, because of what they are talking about: design.

You might not even notice that it is mixed media because its elements blend seamlessly, like an orchestra. But take a second look and you will realize you have got 2D, 3D, text, live video and infographics all smoothly working together to tell a story.

What makes it great

Restraint. Every technique on screen is subordinated to one design logic, which is the only honest way to make a video about design systems.

9
Siemens: This Is The Space

The comprehensive digital twin is a hard sell on film because the product is a relationship between two things: a real factory and its exact digital model.

Mixed media is the only format that can hold both at once. The physical plant and the vehicles stay grounded and real; the digital twin sits over them as a second layer you can see through. A video that showed only one of the two would be describing half the product.

What makes it great

The subject is literally two worlds overlaid, and the technique is literally two worlds overlaid. Rarely does form match argument this exactly.

8
UICC: Drug Resistance

Public health campaigns have to make an abstract threat feel immediate without frightening people into switching off. For the Union for International Cancer Control the subject was antimicrobial resistance, which has no visual of its own.

So we used mixed media to give it one. Photographic and illustrated elements carry the human world, where people take antibiotics and have surgery and recover. Graphic animation carries what is happening at a scale nobody can see. The film closes on something the viewer can act on rather than a statistic they can only absorb.

What makes it great

The subtlety. A subject carrying a ten-million-deaths-a-year projection is handled calmly, which is the only register in which people actually listen.

7
Bixby: Mixed Media Films

The Bixby Center for Global Reproductive Health needed a video about birth control. Since they already had live-action videos of interviews of various people, we added an animation overlay over them to create this mixed media video that smoothly blended multiple styles, and stood out as fun, unique and memorable.

What makes it great

The animation overlay let the client use interview footage they already owned. Mixed media is often the cheapest route to a finished video, not the most expensive one.

6
Emirates: Mixed Media Commercials

This is what we meant by fusing together multiple styles of animation. Here, BUCK fused traditional animation with 3D stop motion in this video for Emirates.

BUCK seamlessly blended traditional animation with 3D stop-motion models, bringing us a playful take on an annoying issue in airline travel: rambunctious noisy kids who don't like flying. We have all been there.

By going for a light-hearted and jovial tone, this delightful video is careful not to offend anyone by being sympathetic to all parties, while revealing their solution: more entertainment options to keep kids happy.

What makes it great

The two techniques are doing different jobs. The hand-drawn world carries the parent's exhaustion and the stop-motion models carry the product. Neither could have done both.

5
Fujitsu: Network DX

Network infrastructure is the least visual subject in B2B. For Fujitsu the story was digital transformation starting at the network layer, which means the product is a set of relationships rather than a thing you can put on screen.

Our mixed media approach for this video gives each of the three pillars, evolve, automate and innovate, its own visual treatment while keeping one continuous world. The structure of the argument becomes visible before the voiceover explains it, which is what lets a film about carrier networks hold a non-specialist.

What makes it great

The structure is carried visually. You can follow the three-part argument with the sound off, which almost no infrastructure video manages.

4
KEAN Fruits by Yeti: Mixed Media Animation Examples

We mentioned that mixed media videos are great at dispensing a lot of information easily. They are also great for mixed media commercials.

But that is not a hard and fast rule: sometimes a great animated video can say a lot without saying anything at all. Take this video by Yeti for KEAN Fruits.

It is just a kaleidoscope of fun visuals set to high-energy music with no script or voiceover. But notice how it tells you everything you need to know: the brand's energy, liveliness, and unique personality are on full display.

What makes it great

No script, no voiceover, no product explanation, and you still come away knowing exactly what kind of brand this is. Proof that mixed media can carry tone entirely on its own.

3
Comviva Tokenization: Mixed Media Production

Here is the video we created for Comviva’s Tokenization system. Since it was aimed at banking and IT professionals who are already familiar with cybersecurity applications, you will notice that it gets somewhat technical and in-depth to match.

We are speaking the audience’s language here, so there is no need to water it down much. We used bright, dynamic imagery for a mixed-media style to really grab and hold the viewer's attention.

What makes it great

It refuses to simplify. The audience already knows what tokenization is, so the mixed media does the job of pacing and attention rather than explanation.

Want a video like this?
See what goes into a mixed media animation project with Broadcast2World.
2
AspenTech: Unified Production Optimization

Refineries and chemical plants lose their margin in the gaps between people. Planners, schedulers, engineers and operators each work from their own isolated models, and tens of millions of dollars of margin go uncaptured every year simply because nobody can see the whole operation at once.

That is a mixed media problem by definition. The plant itself stays physical and real, while the digital twin, the minute-by-minute data and the optimisation layer sit over it as graphics. You watch the silos come down rather than listen to a voiceover claim that they have.

What makes it great

You can name which technique is carrying which argument, frame by frame. The plant is filmed reality, the optimisation is drawn, and the digital twin is the join between the two. That is the whole test for mixed media, and this is the clearest pass on the list.

1
Noni: Video Made By Broadcast2World

Fitness and wellness are your true passions. And when you create something special that helps you achieve even better health and quality of life, you know that you must share it with the world.

But how do you get people to understand and trust your offering, in a crowded and busy space already dominated by established giants?

That is why NewAge came to us to help them spread the word about their new wellness shot, Tahitian Noni, powered by a blend of traditional superfruits and many scientifically proven ingredients.

We worked closely with them to explain their product through this suitably lush, colorful mixed media animated video. Although the video goes into a lot of detail explaining Tahitian Noni, it is easy to understand, and the visuals and graphics subtly reinforce the viewer's perception of health and wellness.

What makes it great

The visual language sells the benefit before the voiceover explains the ingredients. You feel "healthy" a good ten seconds before you are told why.

Want a video like this?
See what goes into a mixed media animation project with Broadcast2World.

How to Create a Mixed Media Animation Video (7 Steps)

Mixed media is not harder to make than single-style animation, but it fails in a specific place: the joins. Deciding which technique carries which part of the story, and how you move between them, is most of the work. Here is the sequence we follow.

Step 1. Define the core message (about 1 day)

Write one sentence stating what the viewer should believe at the end. If you cannot, the video is not ready for a style conversation. This is also where you decide whether you need mixed media at all, which comes down to whether your story has two jobs pulling in different directions.

Step 2. Choose your techniques and assign each one a job (about 1 day)

Not "we will use live action and 3D" but "live action carries the clinician, 3D carries the mechanism". If you cannot state what each technique is responsible for, you are decorating rather than designing.

Step 3. Write the script (3 to 5 days)

Write to the techniques you just chose. A mixed media script marks its own transitions, because a style change mid-sentence reads as a mistake and a style change at a beat reads as intent. Our explainer video script guide covers the structure we use.

Step 4. Storyboard, with the joins drawn (5 to 7 days)

This is the step people cut and then regret. In mixed media the storyboard has to show the handoffs, not just the frames: how live action becomes illustration, how a photograph becomes a graph. Sign off the transitions here and animation gets dramatically cheaper.

Step 5. Style frames and asset build (1 to 2 weeks)

Each technique needs its own visual rules, and all of them need to look like one film. Colour, line weight, lighting and texture are agreed across the whole set before a single frame moves. This is the step that separates mixed media from a collage.

Step 6. Animate and composite (2 to 4 weeks)

The compositing pass is where mixed media is actually made. Techniques that were approved separately now have to share a frame, and that is where grain, grade and camera movement get matched so the seams disappear.

Step 7. Sound design, publish and measure (1 to 2 weeks)

Sound is what sells a transition. A style change with no audio change feels like a glitch. After publishing, measure watch-through rather than views, because in a mixed media film the drop-off tells you exactly which join did not work.

Realistic total

Broadcast2World delivers simpler mixed media in 2 to 3 weeks on our Growth tier, standard mixed media in 6 to 8 weeks on Premium, and advanced mixed media in 8 to 12 weeks on Flick. In-house, without an established pipeline, budget 8 to 12 weeks regardless of complexity. See the full pricing and delivery windows.

DIY vs Freelancer vs Agency: Which Route Fits

Mixed media sits awkwardly across the three routes, because it needs more than one skill set. Here is the honest comparison.

ROUTE COST TIMELINE BEST FOR THE TRADE-OFF
DIY tools
(Canva, Animaker, Powtoon)
Monthly subscriptions ranging from $10 to $50 Days Social clips, internal updates, testing an idea before you commit budget Template libraries do not do mixed media. You can place a photo in a 2D scene; you cannot composite techniques so they read as one film
Freelancer 2D from about $1,500 to $2,000 per minute; 3D from about $5,000 per minute Weeks, depending on their queue Single-technique work, or a short piece where you can art-direct yourself Mixed media usually needs more than one specialist. Hiring two freelancers means you are the compositor and the project manager
Agency / Broadcast2World Growth $2,400 / 60s
Premium $3,500 / 60s
Flick $5,500 / 60s
2 to 3 weeks (Growth), 6 to 8 (Premium), 8 to 12 (Flick) Regulated industries, technical products, anything where the video has to be defensible as well as good Higher upfront than a freelancer, and less flexible on very small jobs

Industry-wide, agencies run about $1,500 to $4,000+ per minute for 2D and $6,000 to $15,000+ for 3D, so B2W sits at the accessible end of that range. The full breakdown, including per-second pricing and what drives the variance, is in our guide to animation costs.

How Broadcast2World Creates Mixed Media Videos: Three Case Studies

Sonoco ThermoSafe: 50% faster sales conversations

Challenge: Sonoco ThermoSafe needed to demonstrate how its Unit Load Device works and why it matters. The Pegasus is a passive temperature-controlled container with integrated telemetry, which means the sales conversation had to cover engineering, regulatory approval and data in one sitting.

Solution: A mixed media film that splits the job by technique: 3D for the container and its composite construction, motion graphics for the temperature window and the real-time telemetry, photographic and live elements for the air freight environment.

Result. Broadcast2World reports 50% faster sales conversations off the back of the video.

Link: /case-studies/sonoco

Wingtra: 60% improvement in customer understanding

Challenge. Wingtra needed to communicate the value of its vertical take-off and landing drones to technical and non-technical audiences at the same time, without the film collapsing into either a spec list or a showreel.

Solution. Field footage carries the survey site and the physical equipment; motion graphics carry the workflow linking drone, ground receivers and cloud. The accuracy and setup-time claims are shown rather than stated.

Result. Broadcast2World reports a 60% improvement in customer understanding of product features.

Link: /success-stories-wingtra

AFS: mixed media for a conversation nobody wants to have

Challenge. Advanced Financial Systems wanted to simplify onboarding for its Digital Modernization Platform and explain, without moralising, what a client should do after a missed repayment.

Solution. Mixed media keeps the three options precise and graphic while the surrounding world stays warm, so a compliance-adjacent message lands as support rather than warning.

Result. The finished explainer became a core part of AFS's digital marketing and client training toolkit, turning a technical onboarding process into something a client could follow in one sitting.

Also worth reading: CooperVision

CooperVision came to Broadcast2World to differentiate advanced lens technology in a crowded market, across three separate films covering toric lenses, the Confidence Claims report and the Clariti one-day range. The approach in each was to lead with the wearer rather than the material, then earn the technical claim afterwards. B2W publishes the challenge and the approach for all three.

Link: /case-studies/coopervision.

Ready to create your mixed media animation?

Tell us what you are trying to explain and we will tell you whether mixed media is the right call for it. Free 15-minute session with our creative director.

How Broadcast2World Helps You Create Your Mixed Media Animation Video

Broadcast2World is a mixed media animation company working mostly with B2B brands in healthcare, SaaS, finance, cybersecurity, logistics and non-profit. Fifteen years and more than 3,000 videos in, most of the work that arrives here has the same shape: a product that is genuinely difficult to explain, and an audience with no patience for being talked down to.

Every project runs through our Why-First Framework, which decides the story before anyone opens an animation tool:

  • Belief alignment. The opening seconds establish the world your buyer already lives in, before a word is spoken.
  • One pain, felt fully. The pain section has to look different from everything after it. Switching technique is the cleanest way to make that contrast visible.
  • Show who they become. Mixed media lets you show the same scene resolving rather than cutting to a new one.
  • Differentiate, only if genuine. If your advantage cannot be shown in one frame that only your brand could own, we would rather leave it out than pad the script.

Mixed media is one route among several. If your story is a single clear product narrative, explainer video production is usually the faster and cheaper call. If it is an internal or brand-level message for a large organisation, corporate video production is the better fit. We will tell you which one your project actually needs before quoting for the most expensive option.

You can see the range of styles in our mixed media animation portfolio, or look at what a full mixed media project involves before you commit.

Mixed Media Animation FAQs

What is mixed media animation? +

Mixed media animation is a style of animation that combines two or more visual techniques in one video, such as 2D animation, 3D animation, live action, stop motion, motion graphics and photographic or paper materials. The point is not variety. Each technique carries a different part of the story, so the video can show something real and explain something invisible at the same time.

How long does a mixed media animation video take? +

Between two and twelve weeks, depending on complexity. Broadcast2World delivers simpler mixed media in 2 to 3 weeks, standard mixed media in 6 to 8 weeks, and advanced mixed media involving 3D or heavy compositing in 8 to 12 weeks. Produced in-house without an established pipeline, budget 8 to 12 weeks regardless, because the compositing stage is where teams without a process lose the most time.

When should I hire an agency instead of doing it in-house? +

Hire an agency when the video needs more than one specialist discipline, when it has to be defensible as well as good, or when you do not have someone who can art-direct across techniques. Mixed media triggers all three more often than single-style animation does, because the compositing stage needs a person who can hold the whole film in their head. Keep it in-house when the message is simple, the audience is internal, and the cost of it being merely adequate is low.

What is the difference between mixed media animation and motion graphics? +

Motion graphics is one technique: type, shapes, icons and data set in motion. Mixed media is a combination of techniques, and motion graphics is often one of the ingredients. If your video is entirely built from moving graphic elements, it is motion graphics. If it also contains live action, illustration or stop motion doing a different job, it is mixed media.

What are good examples of mixed media commercials? +

The Emirates "Toddler Turbulence" spot by BUCK is the clearest example on this list, blending traditional animation with 3D stop motion in 15 seconds. Coca-Cola's paper-typography sustainability film and Yeti's KEAN Fruits piece are both strong mixed media commercials too. What they share is that the style switch is doing a job rather than showing off.

How do you make a mixed media animation video? +

In seven steps: define the core message, assign each technique a job, write the script to those techniques, storyboard with the transitions drawn, build style frames and assets under one set of visual rules, animate and composite, then sound design and measure. The full version is in the seven-step section above. The step most people skip is the storyboard, and it is the one that makes animation expensive when it goes wrong.

Which brands have used mixed media animation successfully? +

IBM, Emirates, MTV, Coca-Cola, AT&T, Google and the World Economic Forum all appear on this list, alongside Broadcast2World client work for Sonoco ThermoSafe, Fujitsu, Siemens, Lenovo, Wingtra, Hologic, Sysco, CooperVision, Comviva, NewAge and the Bixby Center for Global Reproductive Health. The style spans consumer advertising and technical B2B explanation equally well, which is unusual.

How much does a mixed media animation video cost? +

Broadcast2World's mixed media work starts at $2,400 for 60 seconds on the Growth tier, $3,500 on Premium and $5,500 on Flick, with additional 30-second blocks priced from $750. Freelancers typically run $1,500 to $2,000 per minute for 2D and from $5,000 for 3D, though mixed media usually needs more than one of them. The full breakdown is in our guide to animation costs.

When should a brand choose mixed media over pure 2D or 3D? +

Choose mixed media when your story has two jobs that pull in different directions, usually an emotional stake and a technical explanation. A product that is simple to grasp but needs to be liked is a 2D job. A mechanism that needs to be understood precisely is a 3D or motion graphics job. When you need both in 90 seconds, mixed media is the only format that does not force you to pick.

Conclusion

So now you have some idea of what storytelling for business can really do. But have you thought about whether you are missing out on this amazing superpower for your offering?

There is a reason why pretty much every company of every size and industry has embraced video storytelling to grow their brand and get their message out to the world, whether it is by using in-house production or partnering with a mixed media animation company.

If any of the 25 mixed media animation examples above look close to what you are trying to make, the fastest next step is to see what a project actually costs and how long it takes. Our animated video packages lay both out, or you can send us the product you are struggling to explain and we will tell you whether mixed media is the right call for it.

Marcus Santiago - B2W Writer
AUTHOR BIO
Marcus Santiago
B2B Animation Studio · 15+ Years in Production · 4.8★ on Clutch

Marcus is a distinguished artist with a deep-rooted passion for visual storytelling. Graduating with a degree in Art from a prestigious institution in the USA, he has seamlessly blended his artistic prowess with the digital world, specializing in video marketing and animation. His innovative approach in these fields has seen him contribute to several renowned platforms, where he elucidates on the nuances of effective visual communication. Outside of his professional sphere, Marcus is an avid biker, often taking to the open roads to find inspiration and reflect on his creative ventures. Merging artistry with strategic insights, Marcus continues to shape the landscape of video marketing, one animation at a time.

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