How did Lenovo explain their offering through mixed media explainer videos?

About Lenovo

Lenovo is the world’s largest PC manufacturer and the fourth largest smartphone company. They’re headquartered in Hong Kong with over 68k employees worldwide.


The Challenge

Lenovo wanted to excite both their customers and employees of the possibilities that will come with their new Crosswave Partnership Program.

They wanted to transcend beyond being seen as just a hardware manufacturer, and be viewed in the market as an end-to-end solutions provider.

Lenovo wanted to show how they work alongside top strategic software partners like Intel to address complex business needs.

Their goal was to leave an emotional impact on their viewers and remain memorable.

The Solution

We made a mixed media explainer video for Lenovo.

Mixed media style has the advantage of standing out from other video formats. A short video means viewers are more likely to be engaged and remember the information for far longer.

We used icons and symbols to represent different concepts so that the viewer can visualize better and see the true potential of what Lenovo has to offer.

To achieve the client's objectives, B2W:-

  • Made an animation video that stands out and excites the viewer by showing them the possibilities of their program.

  • Simplified their offering to make explaining easier, thus getting more conversions.

Key Takeaways

1. Animation made visualizing concepts easier, while making emotional connections.

2. Exciting the viewers motivates them to take action decisively.

3. Storytelling that acknowledges pain points and provides solutions that people can understand builds emotional connections and builds trust.

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