

Wingtra, a leader in drone technology, wanted to communicate the value of its vertical take-off and landing (VTOL) drones in a way that would be easy for both technical and non-technical audiences to understand. Their drone technology plays a pivotal role in industries such as agriculture, construction, and surveying.
Wingtra's drones offer high performance and precision in surveying, but the mechanics and applications were difficult to explain clearly. The company needed:
Our team used mixed media animation to break down Wingtra’s technology in an intuitive and engaging way. Combining 3D visualization, motion graphics, and live-action elements, the video demonstrated:
By blending animated business videos with engaging storytelling, we ensured that the video was not only educational but also aligned with Wingtra’s brand messaging.
The mixed media animated video quickly became a key tool for Wingtra’s marketing and sales teams. The results included:
Wingtra successfully communicated its complex drone technology in a simplified, visually engaging way — proving how B2B video services can enhance business messaging and sales effectiveness.
This case study highlights how animated business videos and mixed media animation can help B2B brands simplify complex concepts. By visualizing technology, Wingtra transformed technical jargon into a relatable narrative — making their product accessible, memorable, and engaging for all audiences.

 
        Sarah Johnson
 Director of Internal Communications, Clif Bar
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