What are testimonial videos?

Testimonials videos are short marketing videos that showcase your happiest and most successful customers talking about their experience working with you. Sometimes, all you need is some social proof to build trust with your prospective customers who are sitting on the fence. Your customers can talk about the problems they were facing before you provided them with a solution and how that solution changed things for them. The video objective in this type of explainer video production is to show case studies of satisfied customers and build trust to convert your leads into great customers. The animation styles recommended for testimonial videos are more advanced like premium infographic animation and character animation.

When and how to use testimonial videos effectively?

Customer testimonials can find a place for themselves in multiple locations on your website. You could put them towards the end of your homepage, right below the hero shot on your homepage or even have a dedicated page for it. Once you’ve talked about what you do in the hero shot, giving your audience a testimonial video would reassure them before they end up making a buying decision. They are effectively used in the middle of the funnel to convert leads into customers—which is why it is good for businesses look for an explainer video company to make testimonial videos for them.