Testimonials videos are short marketing videos that showcase your happiest and most successful customers talking about their experience working with you. Sometimes, all you need is some social proof to build trust with your prospective customers who are sitting on the fence. Your customers can talk about the problems they were facing before you provided them with a solution and how that solution changed things for them. The video objective here is to show case studies of satisfied customers and build trust to convert your leads into great customers. The animation styles recommended for testimonial videos are more advanced like premium infographic animation and character animation.
Customer testimonials can find a place for themselves in multiple locations on your website. You could put them towards the end of your homepage, right below the hero shot on your homepage or even have a dedicated page for it. Once you’ve talked about what you do in the hero shot, giving your audience a testimonial video would reassure them before they end up making a buying decision. They are effectively used in the middle of the funnel to convert leads into customers.
The measure of success for these videos is the amount of engagement rate received on your landing page. You can keep a check on the conversion rate of your landing page. Tracking engagement on a regular basis is important for measuring your success accurately.
The average cost of an animated testimonial video is $6000 for 60 seconds with $1800 for additional 30 seconds. However, for a testimonial video series of 5 videos, the cost would be $27,000, and that of 10 videos would be $51,000.
On average, a testimonial video takes 5 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get a testimonial video series made, after the first video is made it takes around 3 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers