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Animated Testimonial Videos

Videos to increase your demand generation

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What are testimonial videos?

Testimonials videos are short marketing videos that showcase your happiest and most successful customers talking about their experience working with you. Sometimes, all you need is some social proof to build trust with your prospective customers who are sitting on the fence. Your customers can talk about the problems they were facing before you provided them with a solution and how that solution changed things for them. The video objective here is to show case studies of satisfied customers and build trust to convert your leads into great customers. The animation styles recommended for testimonial videos are more advanced like premium infographic animation and character animation.

 

When and how to use testimonial videos effectively?

Customer testimonials can find a place for themselves in multiple locations on your website. You could put them towards the end of your homepage, right below the hero shot on your homepage or even have a dedicated page for it. Once you’ve talked about what you do in the hero shot, giving your audience a testimonial video would reassure them before they end up making a buying decision. They are effectively used in the middle of the funnel to convert leads into customers.

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What are some characteristics of great testimonial videos?

  • Less than 2 minutes
  • Authentic 
  • Natural
  • Not salesy or promotional
  • Clear narrative
  • Emotional
  • Engaging Transitions
 

What Are The Key Numbers For Animated Testimonial Videos?

How to Measure Success?

The measure of success for these videos is the amount of engagement rate received on your landing page. You can keep a check on the conversion rate of your landing page. Tracking engagement on a regular basis is important for measuring your success accurately.

Cost & Duration

The average cost of an animated testimonial video is $7500 for 90 Seconds with additional seconds for $50. We recommend 2.5D Infographics and character animation styles for the same. However, for a testimonial video series of 5 videos cost would be $33,750.

Timeline

On average, a testimonial video takes 5 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get a testimonial video series made, after the first video is made it takes around 3 weeks for subsequent episodes.

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“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz - Shipment Tracker

Andy Swartz
Owner, Shipment Trackers

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