Our client, M&M Financial, is an employee-owned and operated business that resolves tax liabilities. It has been helping people fix their IRS and State back-tax problems since 2005. It has resolved $75M+ in tax liabilities and $6.5M+ in penalty relief for 4000+ small businesses.
The problem that our client was facing was building trust. Since people come to them deep in tax-related problems, this was difficult. Removing this negative connotation and affirming positivity was challenging. So they wanted to make a testimonial video to build this trust.
We were working with the testimonials of three of their clients. Since we didn't want to make it long, we had to stick to only the important parts. Working together, we finalized the content. The problem then was to structure the testimonials. We brainstormed and went for the problem-solution approach. Knowing the short attention span of the audience, we had to tweak the arrangement. While the problems went 1-2-3, the solution went 3-2-1. This helped increase retention and made the video a great success.
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