testimonial video marketing

How did The Law Offices of Adam J. Roa connect emotionally and build trust with testimonial videos?

About Law Offices of Adam J. Roa

Law Offices of Adam J. Roa started in 2002 and have been focused on and involved in litigation of over one hundred (100) elder law cases.


The Challenge

Think about all the times you've visited a law firm. Were those happy times or sad ones? Chances are that you were in dire need of help when you visited it.

Most people don't visit law firms unless they absolutely have to. For this reason, a lot of people see them as negative or traumatic places.

So when that is how people perceive your business, how do you reach out to them? How do you change the perception people have toward your business?

This is what The Law Offices were trying to find the answer to when they reached out to us.

They wanted to share the experience of a customer of theirs with the help of a testimonial video.

The Solution

We helped them make a cartoon testimonial video.

The main character expressed their problems making the viewer emotionally attached to the video and stay engaged.

The video then shared how Law Offices helped them and how it wouldn't be possible without them to manage in such tough times.

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Use Cartoon Animation to make the video relatable. 

Key Takeaways

    • 1. Using cartoon animation helps grab attention and hold on to it

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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