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How did Profectus earn viewers' trust through testimonial videos?

About Profectus Group

Profectus is an international technology and services company providing world-leading solutions for rebate and deal management, and contract compliance.


The Challenge

Testimonials can be very powerful.

Even more so when they come from a CFO himself.

Profectus Group wanted to do this and cover the testimonial of Atlas Group's CFO, Thomas Whitmore, and how Profectus helped them.

For that, they wanted to make an animated video that explained the problem of Atlas Group.

They wanted to show how they were struggling before coming to them, and then how Profectus helped them with their problem. 

The Solution

We helped Profectus make a whiteboard animation video for their testimonials.

The video was kept short and crisp with lots of colors to make it visually appealing.

The video explained the pain points of the rebate industry and how Atlas Group was suffering. This made the viewer emotionally interested in the video.

We then shared how Profectus helped them and what new possibilities were enabled. This helped build trust with the audience and inspired them to take action.

All this came from the point of view of Atlas Group's CFO to make it more relatable and keep the viewer connected.

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Used Testimonials to build trust. 

Key Takeaways

    • 1. Using testimonials helps relate to the brand better and stay connected. 

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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