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Why you need an Infographic Explainer Video

Aug 29, 2015 1:30:49 AM

If you need your explainer video to be serious and professional instead of humorous or entertaining, then infographic animation is the best way to do so. Infographics present complex information in a simple and easy to understand way.

Marketers believe that infographics are an increasing trend in the online marketing industry and are here to stay. After all, they condense the sixty minute presentation to a sixty seconds video

Here are some benefits of using infographic videos:

They are more focussed.

Infographic videos don’t rely on characters or storylines. They can spend the entire time of the video with a particular focus on the product or service. This makes the messaging much more direct and also allows viewers to focus their attention on the brand without any distraction.

They build your brand image.

Infographics look professional and there’s no better way than a nice infographic to create your brand identity. When you convey information about your company through an infographic video, you appear professional and people take your brand seriously.

They are excellent for presenting statistical data and facts

“More than 90 % of High school students in America use Facebook.” If you have facts and figures like these to be highlighted in your video, your infographic video would help you in doing so. When you have statistical data to support your credibility and include them in your explainer video, it becomes quite easy to build trust in your target consumers. You can add effective text, graphs or charts to make it more convincing.

They are the best for explaining how things work

If your explainer video is going to be about explaining a particular process, for example, extraction of oil from tea tree leaves or how a certain mobile phone app works, no other style of animation can do justice to your explainer video other than the infographic style.

They are easily affordable

And we kept the best for the last! Infographic videos are cheaper than the other options available. Can it be any better?

For any top animated video production company, the portfolio must be diverse and cater to all commercial needs. Check out our portfolio to see how we use all styles, including infographic animation, to effectively present a brand’s message.

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