Are you in the process of making a mobile app which helps everyone?? If yes, then you must also create a video, to tell everyone about how it works, what are it’s amazing features, how it has been designed – in a nutshell you have to show that your app possesses all the impressive elements to be a great hit amongst people.
Before knowing how to get that video, you must know why you need that video. Mobile Apps have an integrated idea or a story backboning their creation! An app usually gets created because of a need that persisted, which in turn can be catered by the app. Explainer video is the most desirable and appropriate way to inform and educate the users about ‘know how’ of your app’s working and it’s benefits, the need or issue to which your app provides solution for, practically everything you want to communicate. Explainer video shall make it a cake walk for you to convey your idea, your message to the clients. There is one more factor that makes video a complete yes-yes amongst the marketers. That factor is ‘’Internet’’. A video is spread through Internet, which has biggest and exponential reach possible. Undoubtedly, explainer video is one of the most amazingly engaging way to spread around your potential users about your app and keep them connected to it.
Here are few reasons we have jotted to make this ‘’WHY” aspect more clear.
Explainer video was already around since YouTube era, and the usage of explainer video has bolster with the help of technological advancement (faster internet, minor and portable screen, social media channels, etc).
Any tool that lifts attraction among the right users for your App is considerable and this has already been pointed out by others, promotional / explainer videos are one of the best ways of doing the same.
As we all know this that Google Play store lets App publishers upload a promotional / explainer Video that gets appeared forthright on the App Page. App Videos can support you in attracting the right users entailing enhanced conversion, retention, ratings.
Because of the sites like Facebook and Instagram, the attention span on web has reduced drastically. It has dropped down to as low as 15 seconds. which isn't a long enough time to put across your message. This where the role of an an explainer video drops in. It helps you in keeping the engagement levels high, urges your audience to stay on your website for a longer duration! This shall also help you in increasing the conversions. They have proven to have great ROI with respect to attracting funding or increasing the customer base.
It's wearisome to make slides or a presentation as fascinating and engaging as a video. Specially to do something that will grab the attention of users, clients and investors deliver the message in 30 seconds. If your app or business model is breaking new ground or is rowdy, the video is even extra important. And remember: the first 5 seconds are very very crucial. If you place an ad in YouTube people at least will watch the first 5 seconds. If the video is done amiably, you'll have the people watching until the end. Isn’t that AWESOME!!
Though it always benefits to have a befitting explainer video to increase conversion. However, there are some factors which must be considered before you opt in for explainer video for you app.
You should be in a position to answer all these things to identify if getting an explainer video for your app shall be of help or not.
So, once you have decided that you are ready to get an explainer video for your app, the next bigger step is to make sure that your video has all the elements to be a hit amongst people. Once they see you app video, they must be able to connect with you, your app and your idea! Here we have listed some key features that should be integral to your explainer video to get the desired results
We have created more than 1500 videos including 500+ for mobile apps and software. Our expert team provides the customers with a perfect mixture of an app walk-through and brand exposure. Our videos are highly engaging because they are portrayed in form of a story. A story that remains in the people’s memory and they are able to connect with them fully.