| In today’s competitive landscape, startups need more than a great product—they need a story that sticks. Startup explainer videos do exactly that, using startup animation to simplify complex concepts and connect emotionally with audiences. From attracting investors to engaging early customers, the best startup explainer videos turn ideas into impactful narratives that drive growth. |
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In this digital age, powerful animated explainer videos for startups can be the make-or-break element that launches your venture into a success story.
We see so many B2B explainer videos that, more or less, do the same thing. But startup videos are different as their primary goal is to create an irresistible first impression among their audiences at a reasonable explainer video cost.
In other words, explainer videos for startups are meant to target potential customers and make existing customers keep coming for more no matter what startup idea you have.
With an influx of information at every turn, we often find ourselves asking - what are the best startup videos out there? Today, we're answering that question by exploring the best startup animated explainer videos that have redefined storytelling and video marketing for businesses around the globe.
In the fast-moving world of startups, first impressions matter. You often have only a few seconds to capture the attention of investors, customers, or potential partners—and that’s where startup explainer videos make all the difference.
Unlike text-heavy presentations or static pitch decks, explainer videos for startups use storytelling, visuals, and animation to simplify complex ideas and present your value proposition in a way that’s engaging and memorable. Whether you’re introducing a disruptive tech solution, launching a new product, or seeking funding, startup animation can transform your big vision into a clear, concise, and compelling message.
Videos for startups don’t just explain what you do—they build trust, evoke emotion, and inspire action. From attracting early adopters to securing investor confidence, the best startup explainer videos act as powerful marketing tools across your website, social media, pitch meetings, and crowdfunding campaigns.
In short, if you want to stand out in a crowded market, startup videos are not optional—they’re essential for driving awareness, credibility, and long-term growth.
As a startup, you already have that amazing idea, product, or service that holds the potential to be the next big thing in your domain. What you might lack is the right tool to help you communicate your great idea to the right people. This is where startup explainer videos come into the picture.
Just like any other type of explainer video production, startup explainers specialize in simplifying complex concepts, building credibility, and increasing conversions. They are best used when you want to get potential investors on board or when you're looking to drive customer acquisition.
Here are some of the best startup videos you can watch to see how such videos can benefit your startup:
Estimate Pricing: $2,000 to $3,000 per minute
When you're working with people outside your company and they’re in different time zones, scheduling meetings becomes a tough job. You’re juggling IST, PST, EST, sending four emails just to set something up.
This is a pain point most brands working with clients across time zones face. Calendly powerfully leveraged this relevant pain point in their 2D animation video. It emphasized how meeting scheduling should be easy and how Calendly can make it easy.
The explainer video started on a humorous note, with a circle-shaped office character (just two eyes, no mouth) sitting at his computer, endlessly typing emails to finalize meeting times. The poor fellow didn’t even have a drawn mouth, maybe he lost his smile trying to figure out the time zone mess.
The video primarily used 2D screencast animations, an explanatory voiceover, and a fun background tune to walk viewers through the “before and after” scenario of using Calendly. It showcased the chaos of handling meetings and time zones before the tool and how easy it became afterward.
It dives into specific features of the tool as well. Using screencasts, it shows how to schedule meetings with Calendly, how to share links, how it integrates with your most common business apps, and even how it helps with team scheduling. The video ends with a clear call to action: sign up and try the tool for yourself.
All in all, it’s a simple yet highly effective explainer video for startups, showcasing Calendly’s value through clean screencast animations, minimalistic backgrounds, and strategic zoom-ins to highlight each step in the scheduling process. This approach makes the video both engaging and easy to follow—an excellent example of the best startup explainer videos in action.
Estimated Pricing: $2,500 to $3,500 per minute
In the clinical trials industry, the biggest issue is getting relevant patient populations to enroll for the trials. Most trials face diversity and enrollment delays not just because it’s tough finding more patients—it’s not—but because getting access to the patients is challenging.
Using this cartoon-style whiteboard animation video, MedVector zooms in on this major problem in the trials industry. A doodly character of a non-investigator physician is shown sitting in his office, using binoculars to find the patient and trying to reach him via a paper plane—all ready to get him to enroll.
Just as the patient’s doctor swiftly takes the paper plane and throws it out the window, the investigator hopefully looks toward the high-rise building, signaling the patient to come down, but the doctor simply closes the patient’s room window. All while the patient knows nothing about the exchange or the clinical trials.
Through this short humorous exchange, MedVector highlights a serious issue: locating patients is easy—they usually already have an existing diagnosis and a relationship with a local doctor. In fact, their doctors do believe in clinical research, but they don’t just refer their patients to clinical trials.
Now that the problem is clearly laid out, the solution enters the screen. We see how MedVector is a platform that enables patients to participate in clinical trials from the convenience and familiarity of their local doctor’s office.
In the scenes that follow, the non-investigator physician and the patient are shown talking. A hand draws a screen around the physician, and as the camera zooms out, we see they are connecting virtually. The patient remains in the comfort and familiarity of his local doctor’s office.
This time, when the non-investigator physician sends the paper plane with the medication, the doctor catches it and delivers it to the patient—a powerful scene that showcases how MedVector bridges a major hindrance and makes participation possible.
The best part of this startup video is the sheer detail in each scene—the doctor’s office with its equipment and reports, the expressive 2D animated characters, and the zoomed-out city view. The voiceover breaks down an otherwise complex industry and offering while keeping a touch of humor in the storytelling.
Estimated Pricing: $2,000 to $3,000 per minute
Corporates are always busy, jumping from one important task to the next priority. Their attention shifts in minutes, so if you can't capture attention fast, they move on to the next item on their list with a quick "Zoooop."
Deel took this reality seriously and tied all aspects of its business into a short explainer video. The 2D animation begins with the Deel logo and flows through simple 2D elements, mostly text, along with engaging background music.
In just one line, Deel explains that it is a global people platform. In the next moment, it shows that over 25,000 companies use the platform, even displaying logos of major brands to boost credibility. With the following transition, you learn that the platform helps companies onboard, manage, and pay both local and global teams.
By inserting still screencasts of payroll, contract, and onboarding pages from the tool, Deel emphasizes how it combines HR and payroll functions seamlessly.
Using minimal 2D animation elements against solid color backgrounds, the incorporation of still website screencasts, and largely relying on highlighted text blocks, Deel delivers everything a new prospect needs to know in just 46 seconds. All in all, this corporate explainer video is one of the most well-executed startup animations on the list.
Estimated Pricing: $3,000 to $4,000 per minute
Saving money—a goal that's on top of everyone's to-do list every month, and a goal that is often never ticked off the list. You know saving money isn't as easy as spending is, or is it? With this 2D video, Oportun goes on to explain how, with its Set and Save, it is trying to make saving as easy as spending money.
Using bold text statements filling up the screen and a fast, enthusiastic voiceover leading the narrative forward, the video explains how Oportun helps you reach your goals.
Using the screencast of a phone, the tool showcases how it first connects to your bank. Then, with a zoom-in, it shows how easily the connection is established. One more zoom-in, and your bank activity is on screen. Oportun explains how they learn your spending and income through this and spot smart opportunities to save.
The animated elements like the small heart, the happy cat, the flying dollar elements surrounding the phone screen when the tool helps you save add a bit of humor to the screen.
Then the 2D explainer video triggers your imagination with what you can do with the extra cash you save. The way the different screens with different things you can do move past the phone and settle on it for a moment—like one trying on different clothes—is a fun way to show all the different options you get.
When talking about money, stats are important, so the video displays bold money-related text against a solid green background and lets users know how annually, Oportun’s users save $1800 on average. The video comes to an end with an effective CTA that nudges you to demo the Oportun app.
All in all, the use of kinetic typography animation, the proper use of brand colors in text, background, and the small 2D animated elements like coins, hearts, etc., all add up to make such animated videos for startups an effective one. It not only explains but excites enough to try the tool.
Estimated Pricing: $3,500 to $4,500 per minute
The biggest issue with living in some parts of the world is that your country's unstable currency lowers the value of your savings, and receiving payments from countries like the US isn't easy or affordable. Airtm, through this video, explains how it's solving this issue for you. It shows how it makes it easy to save, spend, send, and receive funds from anywhere, anytime, and to or from anyone.
Using simple characters, 2.5D elements, screencasts, text animations, stats, and infographics, this video zooms in on how Airtm makes this happen. It begins with a 2D animated hand holding a phone showing the Airtm login page. The voiceover follows, explaining how Airtm is a dollar account free from global restrictions.
Throughout the video, you see countless faceless characters driving the narrative, various infographics like bar charts and maps, small money-related elements like dollar signs and currency notes, and 2.5D elements like plants, clouds, and even the characters themselves.
There are also 2D screencasts showing different features of the Airtm tool, such as a scene where the Airtm screen tab is open with different bank logos while the voiceover discusses how Airtm connects you to 300+ banks and e-wallets.
The countless forms, transaction pathways, and every other element that graces the screen help you visualize how Airtm is solving such a significant problem in such a complex domain.
One of the best aspects of this startup explainer video is its engaging voiceover combined with a vibrant pop of colors. Rather than relying on just one or two tones, each scene bursts with multiple colors, diverse visual elements, and layered details. This dynamic approach not only holds the viewer’s attention but also reinforces why it ranks among the best startup explainer videos—turning complex financial concepts into an engaging and visually memorable experience.
Estimated Pricing: $5,000 to $6,000 per minute
Physicians today aren't just treating patients! They are faced with an overwhelming number of new treatments, increasingly complex treatment pathways, and they spend hours searching through fragmented data across multiple systems, from multiple labs, and reports authored by multiple specialists. To top it off, they are also dealing with administrative burdens.
This is a major problem for physicians, and by discussing this on screen, Tempus successfully gets their attention. Using this 2.5D explainer video, Tempus explains how, through the power of AI, it is trying to transform how care is delivered and how doctors are empowered to do their work.
The video starts with motion graphics and text that explain the concept. Then, using the movement of a sphere, it introduces Tempus’s offering. The way the sphere moves directly into a screen to reveal the Tempus One interface is quite creative. The next scene, where you see a layered stack of screencasts while the voiceover talks about the platform being underpinned by connected architecture, is also a smart way to illustrate the interconnected network of One.
The sleek screencasts, engaging conversations between the user and the One model, and the detailed infographic showcasing how Tempus connects to clinical, molecular, imaging, and other patient data make this one of the best startup videos in the healthcare space. The visually striking scene where screen sheets transform into squares and seamlessly fit into a wall of interconnected data points is particularly captivating, perfectly illustrating the platform’s innovative and integrated approach.
All in all, using an engaging gradient color palette, screencast animations, 2.5D elements, and text, the video effectively highlights Tempus's offerings.
Estimated Pricing: $4,000 to $5,000 per minute
"It's 10x more powerful than ChatGPT"—well, this opening line turns heads with intrigue. And this is exactly how ClickUp decided to start the discussion about its one AI app, Brain.
This mixed media video starts right after the intriguing opening line is dropped. At the start, you see live footage of two people discussing Brain, which is now ready to launch. The camera zooms in on Zeb's screen displaying the Brain interface, and from here, you transition into sleek screencasts showing Brain in action.
The raw voiceover from Zeb guides you through the features of this new AI, while the 2D screencasts show the AI at work. Using bold, branded text colors, the video explains how this is the only place you'll ever need to search or use AI—and how it's 10x more powerful than ChatGPT because it understands the full context of your work.
Transitioning between different screencasts and using zoomed-in camera angles, the video also highlights other amazing features of this app, like how it helps you search everything. It connects all your applications like Google Drive, GitHub, even the internet. And you can use every major AI model through it, so you don’t need any other AI subscription.
The switch between screencasts, 2D animation, live footage of real teams working on it, and the absolutely raw voiceover makes it feel like you're just discussing something with a friend. This different approach is what makes the startup explainer video so engaging.
Estimated Pricing: $3,000 to $4,000 per minute
What you started and what you have become—such brand journeys often connect with prospects. Fresco understood how engaging brand stories can be for prospects and started with just that in its brand launch video.
Using text plastered against solid backgrounds and motion graphics animation to lead the flow, Fresco explained how they began with a shared love for food and technology, and have now evolved into a neutral smart kitchen platform.
Using still images placed against vibrant 2D backgrounds enhanced with animated shapes and motion graphics, the video clearly illustrates how Fresco’s platform empowers home cooks to make food tastier—bridging the gap between smart appliances, any recipe, and the people who bring them to life.
With its thoughtful use of brand colors, bold typography, curated imagery, and cutouts of cooking elements like pans arranged in abstract forms, Fresco delivers one of the most effective explainer videos for startups—simple, visually appealing, and perfectly tailored to communicate its unique value proposition to potential users.
Estimated Pricing: $4,000 to $5,000 per minute
The biggest problem with the financial industry is that it is burdened with complex regulations and their constant influx, which changes more rapidly every year. After discussing this major issue, Apiax introduces how it can be the solution you're looking for to tackle the situation.
Using clean screencast animation paired with a clear, explanatory voiceover, this startup video for Apiax effectively demonstrates how its platform solves a critical challenge in the financial sector. It presents Apiax as an ecosystem of simple yet powerful apps that live directly in your browser, delivering compliance know-how and instant answers in just minutes.
Each product feature is showcased through precise screencasts, giving viewers an in-depth look at how the solution works in real scenarios. The layout places the screencasts at the center of the frame, while dynamic, brand-colored brush-stroke lines flow in the background, creating an eye-catching contrast that makes the on-screen content stand out.
This visually polished approach makes Apiax’s offering easy to understand, while reinforcing why well-executed startup videos are so effective in communicating complex ideas with clarity and impact.
Estimated Pricing: $4,000 to $5,000 per minute
Marketing is a fast-paced job. There’s always a new content piece, a social media video, or a campaign idea meeting. The calendars of marketing teams fill up quickly, and it can get overwhelming at times to keep up.
Using this real-life scenario as a base, Jasper showcases how it has built an AI platform that helps you create personalized content, scale it, edit, transform, ensure brand consistency, reduce back-and-forth, add confidence to your campaigns, and much more.
This startup animation video from Jasper brilliantly combines live-action footage with animated elements to capture the raw chaos marketers often face. It then seamlessly transitions into sleek motion graphics and screencasts that clearly demonstrate how Jasper’s AI platform solves these challenges.
The use of abstract screen patterns, dynamic typography, and small live-action windows layered over a 2D background creates a visually engaging flow. Adding real user footage, complete with job titles, makes the narrative relatable and authentic—turning this startup animation into a standout example of how to blend storytelling with product education.
All in all, it was a cool, abstract, collage-style video that explained Jasper’s offerings in an unconventional yet compelling way. The mix of colors, talking clips of people, live-action footage, screencasts, and real users’ voices made this video truly impactful. These elements are also what make it one of the best animated explainer videos on the list.
Here’s what makes a great startup animation video:
The best startup videos keep things simple and use storytelling to make even complex ideas easy for prospects to understand.
Explainer videos for startup brands are one of the fastest ways to make both investors and customers understand and trust your vision. Instead of long presentations or text-heavy brochures, these videos break down your idea into a short, engaging story.
For investors, an explainer video can clearly outline your market opportunity, the problem you’re solving, and why your approach is unique—building credibility right from the first pitch. For customers, it shows exactly how your product works and why it’s worth their attention, helping them connect with your brand on a personal level.
By combining animation, visuals, and concise messaging, explainer videos for startup marketing can simplify complexity, showcase innovation, and leave a lasting impression that builds trust across audiences.
The price of a startup explainer video depends on a few factors like your video content, script complexity, the length of the video, the chosen animation style, the turnaround time, and the type of company you choose.
To give you a rough idea, at Broadcast2World we offer highly competitive pricing for high-quality startup explainer videos. Most of our 2D animation explainer videos range between $2,400 and $4,800, depending on the complexity of the animation.
For general reference, whiteboard animation is the least expensive, and 3D animation is the most costly. All our packages include scriptwriting, voiceover, storyboarding, graphics, animations, and sound effects.
If you would like more details on the price, do check out our detailed blog on explainer video cost.
At Broadcast2World, we help startups communicate their complex ideas and offerings through simple, engaging, easy-to-understand, customized explainer videos.
Our team of experts collaborates with you to understand your product, audience, and goals. We want to know it all—whether you're raising funds, acquiring customers, or launching a new product. Once we have clarity, we begin refining your core message. Then we move on to designing the visual narrative. Throughout the entire video production process, our focus is on ensuring the video resonates with the right audience.
Not only that, we are one of the first industry leaders to understand the price sensitivity of startups. For startups running on a tight budget, we also offer an AI-assisted explainer video production process.
If you want a video that clearly communicates your vision and drives growth, we’re here to bring your story to life. We blend human creativity with smart automation. The result? High-quality, low-cost startup explainer videos. You get more alignment, more engagement, and more impact—with just a fraction of the time and budget traditionally required. We help you bring your vision to life without going over budget.
These are essentially short explainer videos that startups use to explain their business, their products/services, and showcase the problem they are solving. These startup videos are used by startups in investor decks, startup pitches, or for onboarding customers. There are many benefits of explainer videos for businesses.
Yes, animated videos for startups can be a great tool for fundraising. When a company presents a well-made video in front of investors, they can quickly grasp the business model, market fit, and value. This is what makes videos for startups a strong addition to your pitch deck.
To learn more about how explainer videos can help your business, check out this detailed blog.
There are many types, such as product demos, customer testimonials, and founder stories—each suited to different audiences and goals. To learn about more types of explainer videos you can use for your startup, check out this blog
As we wrap up our journey through the 10 best startup explainer videos, it’s clear that each of these startups has used this powerful tool to effectively communicate their unique offerings to their audience.
They have embraced the art of video storytelling, creativity, and simplicity to resonate with viewers and potential customers. They have figured out a robust guide to making an explainer video that gives them results every single time.
Whether you're just beginning your startup journey or looking to revamp your marketing strategy, these explainer videos can provide the inspiration you need. Keep in mind, the goal isn’t just to make a video, it's to tell your startup's story in the most engaging way possible.
Use these examples as your guiding light, and you might just find your startup's explainer video among the best in the near future.
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