| Visual content is the backbone of modern digital marketing. From infographics and videos to memes and interactive graphics, different types of visual content help businesses simplify complex ideas, boost engagement, and drive conversions. In this guide, we break down the most effective visual content formats, their unique benefits, and how to use them to enhance your content marketing strategy. |
Stop pulling your hair out of stress and use this article to explore the types of visual content every B2B brand should know. You’ll see how a strong visual content strategy, from infographics to explainer videos, helps you stand out on various platforms and connect with your audience.
By the end of your read, you will know exactly what kind of visuals to create to hook your target audience and turn them into long-term clients.
Read through and picture how each benefit can grow your business and sharpen your digital marketing strategy.
B2B buyers do not have time to decode jargon. That is where visual content marketing flips the script.
Suddenly, complex data or ideas become “Aha!” moments. People understand you, trust you, and want to know more. With this, you encourage interaction that sparks real conversations and turns confused prospects into eager buyers.
When your visuals look random, your brand message gets lost. But when you create a consistent visual identity, with colors, design styles, and tone, they start to remember you.
Visual content ties every post, video, and infographic back to who you are. That consistency builds trust, positions you as an industry leader, and keeps your brand top of mind when prospects are ready to buy.
In B2B, long buying cycles need constant touchpoints. Visual marketing creates those moments and turns static content into experiences that drive user engagement.
Picture Credit: The Brand Auditors
Whether it is an infographic or a product demo clip, visuals can invite decision-makers to click, comment, and ask questions. This ongoing interaction keeps your brand in their consideration loop. The more they engage, the more trust you build.
In fact, content marketing generates over 3x as many leads as outbound marketing while costing 62% less, which makes every infographic, video, or article a smart investment.
Use these ideas as a guide to start creating visual content that drives conversations with your B2B prospects or clients.
Video content in B2B gives your product a “face” and a voice. It turns cold data and specs into real-world scenarios that decision-makers can see, hear, and believe.
Explainer videos show your audience how your solution works through clear, problem-solving stories in under two to three minutes. In B2B, they are your sharpest tool to turn complex concepts into “I get it” moments that grab attention and increase your video conversion rate..
For this type of content, you can do:
Let’s say you are a software company offering a platform for primary care businesses. Instead of overwhelming users with a long manual, create a 90-second explainer videos that highlights the key features they will likely use more often. Here’s a great example of this:
This explainer video makes the product feel simple and essential, which helps prospects see its value instantly.
Here are the best practices:
Now, to make this much easier, work with Broadcast2World. Our 4 steps animation production process is simple. Our expert-led team will do:
Then, all you have to do is post them on your website and social platforms.
Event videos relive the energy and extend your event’s impact. They turn key moments into scroll-stopping visual content that keeps your brand’s visibility alive long after the crowd clears.
So, even if someone missed the event, these videos give them a front-row experience that feels like they were there.
When you make these, you can do:
Here’s an example:
Here are the best practices:
Nope. This is not just about posting office tours.
These videos give prospects and partners a look into your values, people, and what makes your brand memorable beyond your product.
Use them to turn your company culture into a story that builds trust and human connection.
What can you include in these?
Here’s a good example of a company culture video from ClubMed, where the brand used an animated character and, through the narration of her journey of working there, created excitement around the work culture of the brand.
Here are the best practices:
Since you are creating content that highlights internal teams, company culture, and BTS moments, get a virtual assistant to coordinate schedules for employee or office shoots.
They can also manage shoot lists, collect video release forms, and organize behind-the-scenes footage for future content. This keeps production smooth while your team focuses on showing up and sharing authentic stories.
Static visual content is a non-moving visual asset that helps B2B companies explain complex ideas clearly, but videos and animations take it to the next level..
Infographic videos and data visuals turn complex information into simple, eye-catching stories that decision-makers can grasp in seconds. But make no mistake, they do more than just display numbers; they bring clarity and context through storytelling.
So, what falls under this type?
For example, let’s say you are in the digital marketplace niche, like this buy-and-sell platform for entrepreneurs listing their Sydney-based businesses. Since buyers would be interested in profit details, a static infographic or an infographic animation video showcasing margins, growth trends, and costs can help a listing stand out.
Here’s an example of how it can be done:
It is far more engaging than plain bullet points filled with numbers and makes businesses easier to evaluate for serious buyers.
Here are the best practices:
These images do more than show what you sell; they capture how your product solves real problems in real-world settings.
The result?
They improve your brand's credibility. They also create visual proof that helps content marketers tell stories that attract audiences and build trust.
Under this category, you can find:
Say you are in the business communications space, like Rosie, an AI phone answering service that serves many industries, such as construction, where contractors often miss calls while on-site.
Instead of using stock photos, post an action shot of a contractor receiving an instant notification about an emergency call for a repair, or feature the actual notification message (product image) they receive on their phone.
Picture Credit: Rosie
The photos should show how the service helps clients respond fast to keep projects on track and clients satisfied.
Here are the best practices:
Interactive elements invite your audience to engage, react, and explore, which makes them part of the experience instead of just watching. Use this to create involvement that builds stronger interest, holds attention longer, and makes your message more memorable.
Why just show data when you can let your audience play with it?
In B2B, this hands-on content turns passive scrolling into real-time interaction and delivers valuable insights that stick and drive action.
Under this category, you can find:
For example, suppose you are in the marketing niche like HubSpot, offering a CRM platform with an ROI calculator. You can let users input their monthly leads, website visitors, and deal sizes.
Picture Credit: HubSpot
In real-time, your tool can show how their numbers can grow with your platform and project increases in leads, deals closed, and revenue. This interactive content turns their raw data into personalized business outcomes, which helps prospects visualize their potential gains on the spot.
Here are the best practices:
These are beyond your usual Slideshare presentation. They are live conversations where your audience shows up, asks questions, and gets answers in real time.
What does this mean for you?
Use this chance to educate, build trust, and create meaningful interactions that strengthen your brand’s presence.
Here, you can do:
A perfect example is HubSpot’s annual INBOUND conference. They offer on-demand sessions and live-streamed events for those who cannot attend in person to make sure their audience stays engaged from anywhere.
Picture Credit: INBOUND
Here are the best practices:
Apply these tactics to sharpen your visual content creation and make sure every graphic, video, or chart speaks directly to what your audience needs to see and understand.
How do you keep every team member and designer on the same page when creating visuals?
When multiple teams handle content for your B2B brand, having clear brand guidelines is non-negotiable. A playbook guarantees a consistent visual style across presentations, website updates, and social media posts.
Here’s an example of a brand playbook:
Picture Credit: Looka
Without it, your message feels inconsistent and makes clients or prospects question your credibility.
Here’s what to include to have an effective playbook:
Once you have your playbook, store it in a shared folder for easy team access. But limit editing access to only a few trusted team members to keep your brand guidelines safe and consistent.
You or your team should not waste time digging through old folders to find logos, graphics, or that image from a past blog post.
The solution? A well-organized visual asset library to keep every design file, template, and original image within easy reach.
Picture Credit: Canva
With this, you can streamline content creation, guarantee visual consistency, and eliminate the risk of using outdated materials.
Here are ways to build a visual asset library that makes your team efficient:
To make all these seamless, assign a team member to update and manage the library weekly, monthly, or when the need arises.
What’s more convincing than a customer sharing their own success story?
Prospects trust real experiences over polished marketing claims. They add authenticity that polished ads cannot deliver. Customer photos, testimonial videos, and videos humanize your brand, which makes your visual content marketing important and relatable.
Here’s an example of an animated video testimonial for M&M Consulting:
When you spotlight real client success, you build trust and let your customers become powerful advocates for your business.
Here are ways to maximize user-created content effectively:
Not every audience reacts to the same message. Different industries, roles, and pain points need different strategies to capture attention.
For example, interactive videos are better suited for prospects who want hands-on product demos or tailored solutions they can explore. Meanwhile, graphs are more effective for data-driven decision-makers who need to compare metrics at a glance.
Personalizing visuals means choosing the right format for the right audience to make sure every piece of content speaks directly to what matters most to them.
Here are practices you can follow to personalize visuals for target segments:
As a B2B company, these different types of content can simplify complex offers, build trust with decision-makers, and guide prospects smoothly through their buying journey. So, gather your team and assess which types create the biggest impact on your current challenges.
If your sales team struggles to explain complex solutions, prioritize explainer videos. If website visitors drop off too soon, design engaging infographics that simplify key messages. Focused actions like these will create momentum and deliver faster wins.
To create content that makes your clients more engaged, partner with Broadcast2World. With experience and experts at the helm, you can turn complex stories into something digestible and memorable. Get in touch now and let’s start creating your visual content.
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