| YouTube works for B2B, but only if you upload the right video content. If you are posting but barely getting views, or worse, have no idea what to post at all, this is your fix. We will give you over 50 YouTube video ideas that actually make sense for B2B. |
If your idea of B2B marketing on YouTube still involves a guy in a blazer awkwardly explaining “synergy” in front of a whiteboard, let’s retire that today. YouTube video ideas for B2B companies don’t need to be stiff or sleep-inducing. Because whatever you are selling, your audience is still made up of people who binge and judge thumbnails just like everyone else.
So, how do you actually create B2B videos people want to watch? That is what we are getting into. We are breaking down over 50 YouTube video ideas for beginners that will help you stop thinking like a company and start thinking like a creator.
Let’s get one thing out of the way: YouTube does work for B2B. In fact, 87% of people say they have bought something after seeing it on YouTube. So if your videos still feel like a stiff sales deck, it is probably time to change that. Here are over 50 unique video ideas for B2B businesses that want to be relevant and watchable.
This could be your first YouTube video. Tell people how it all started. Don’t overthink this, just talk like you would over coffee.
Pro tip: Use photos or footage from the early days, even if it is just garage shots or Slack screenshots.
People connect with people, so put faces to the names. Have the founders introduce themselves. Let them share their background and what led them here. You don’t need a fancy studio. Just be real.
Good format for a self-introduction video: “3 Questions With Our Founders” (e.g., “Why did you start [Brand]?”, “What is one mistake you learned from?”, “What would you do differently?”)
Give people an inside look at everyday life. Whether you are remote or in-office, show what daily life looks like. People love the behind-the-scenes. It makes your brand feel human.
Tip: Let a few team members record snippets of their day. Add some light editing and – done.
If you have an office, walk people through it. If your team runs on staff augmentation, even better – show the home setups, the culture, the pets on Zoom, whatever gives a feel for your company vibe.
Bonus: Showcase how you handle collaboration tools like Slack or Asana.
Don’t just list values on your site. Show them in action. Create a video walking through your core values – and what they look like in real life. For example,
“One of our values is ‘Default to Transparency.’ Here’s how that shows up in our hiring, our roadmap planning, and our customer updates.”
It makes the abstract real and shows you practice what you preach.
This is your “here’s why we do what we do” video. Explain the real-world problem your company is solving and why it matters. Get specific.
Remember: This isn’t about your product yet – it is about context.
This is great for service-based B2B companies. Walk potential customers through your process.
Pro-Tip: Use screen recordings, voiceovers, and simple visuals. This reduces friction and builds confidence.
Answer the “Why should we choose you?” question. This doesn’t mean bashing others – just show what sets you apart. Use real language:
“We are not the cheapest. But we are the fastest to implement, and we have the highest support rating in our industry.”
Bonus: Turn this into a side-by-side comparison video with visuals.
Keep it short and from the heart. This works well during a rebrand, funding announcement, or just to remind people who is steering the ship. Let your CEO speak directly to customers and partners. Tone matters – keep it real, no corporate lingo.
Think: 90 seconds, eye contact, direct voice.
Celebrate the wins, but keep it focused on impact. Instead of listing everything you did, connect it to market growth or how it helped customers.
You can include:
Make it visual: Use motion graphics, b-roll, and quick interviews.
This is your hero explainer video. Get to the point fast – what the product does, who it is for, and how it helps. Use captivating visuals, animation, screen recordings – whatever shows it clearly.
Structure it this way:
Problem → How it works → Benefit → CTA
Upload it to your own YouTube channel and anywhere leads touch.
Pull back the curtain a little and let your audience see the process. Show the story of how a key feature or product came to life:
Remember: You are not just selling software, you are showing your care for users.
Customize your message to different verticals. If your product works for both SaaS and eCommerce, make one video for each use case. This way, your prospects can see themselves in the product.
For example:
“How [Tool] Helps Manufacturing Teams Cut Downtime by 42%”
Pro tip: Pull real customer examples (anonymized if needed). But this isn’t just a SaaS thing. If you are a B2B service provider, YouTube is just as relevant – maybe even more.
Take this buyer’s agent in Sydney as an example. Their local expertise is a huge selling point, and they can use YouTube to showcase that. They can film walkthroughs of investment hotspots or a case study of how they helped a logistics company secure a warehouse space in under 30 days.
All of these are powerful and very searchable video formats that show your expertise and build trust before a business ever picks up the phone.
If you are launching a new feature, don’t downplay it in a changelog. Make a quick, sharp video showing what is new and how to use it. Pair it with:
Post this how-to video on YouTube, LinkedIn, email – even your help center if you have one. This is also a great time to bring in a social media manager (even part-time) if you don’t have one. They can help build a proper rollout plan and actually get eyeballs on the video, because if no one sees it, it is like it never happened.
This one is underrated but powerful. Help prospects visualize the difference. Show what life looked like before your product (the chaos, the delays, the pain) and then the after (more time, more clarity, more profit).
You can do this with animation, customer stories, or simple split-screen walkthroughs.
This is for the CTOs and the IT heads. They don’t want slick language – show them how your system is built, how data flows, how secure it is, and how well it scales. Keep this video:
Make it easy for your champion to forward to their tech lead with zero confusion.
Please don’t hide your pricing behind PDFs and vague phrases like “custom quote.” Nobody wants to click “Talk to Sales” just to figure out what they are paying for. Use this video to clearly explain:
And if your pricing or deliverables shift depending on the scope of the proposal or contract, call that out early. Buyers love it when you are upfront. This builds trust and generates leads, especially if you have enterprise options with more flexibility.
If your product connects to other tools (Zapier, HubSpot, Slack, Salesforce, whatever), show that in action. Your buyer is thinking, “Will this break our workflow?” Help them see it won’t.
Create short, tool-specific videos showing:
This is where you prove your tool is not just “a nicer UI” on top of the same old problems.
Show side-by-side comparisons:
Call out real pains people are tired of – spreadsheets, outdated dashboards, slow queries – and show what happens when they switch.
If your product works on both desktop and mobile, show it. People want to know:
A quick walkthrough of the mobile vs desktop experience helps reassure field teams and anyone not glued to a desk.
Take your top 5 sales objections and turn them into a short, casual video.
Things like:
Be honest. No polished pitch – just real talk and clear answers.
Your prospects are already comparing you to the big names. Help them. You are not “calling them out” – you are giving people who are already frustrated a way to relate.
Focus on:
Make sure it doesn’t come off as “bashing.” Focus on your customers’ reasons, not your opinions.
Demo-to-sale conversion rates can be painfully low. We are talking as low as 10–30% in many B2B sales pipelines. This type of video helps fix that by setting expectations and filtering out time-wasters. Think of it like a pre-demo checklist, but in video form. Cover:
This makes people more likely to book and more ready when they do.
Buyers want to know what they are walking into. Show them what the first 30 days look like:
You don’t need to dress it up. Just show them you have things figured out, and they won’t be left in the dark.
This is your high-level “executive summary” video. For 56% of organizations, knowledge transfer is one of their biggest challenges when implementing new tools. So if your champion is trying to get buy-in from VPs or executives who don’t have time for a deep dive, your walkthrough helps them do that without needing to retell your pitch.
Keep it sharp:
Think pitch deck, but on video. Bonus points if it ends with “Want the full demo? Click here.”
Let one of your happy customers tell their story. No script. No stiff interview. Just:
This kind of user-generated content works because people trust people more than brands. A customer talking into their phone is more convincing than a polished testimonial with studio lighting.
Tip: Let them talk, then edit for clarity and energy. Layer in visuals from their brand if they are okay with it.
People always ask: “How long will onboarding take?” Show them by breaking it down week by week:
Let your success team talk through it casually – no need for perfect delivery.
Yes, you can actually turn real support sessions (with permission) into videos.
It shows:
Don’t polish it too much. The value is in the realness.
This is basically a mini case study, but watchable. Pick a specific outcome, like:
“How we helped [Client] cut response time by 60% without adding headcount”
Structure it this way:
Keep it under 3 minutes, but make it specific and result-driven.
Yes, you can do an “unboxing” even in B2B. Show the full experience after someone signs with you:
Unboxing videos make your offer feel tangible. And it is a sneaky-good way to reinforce the value of working with you.
Every industry has its own annoying lingo. Blockchain, zero-party data, ABM, predictive analytics, RevOps – you name it.
Use this educational video content to break it down like you are explaining it to your cousin over coffee.
Keep it short. Bonus points if you say something like “Here’s what no one tells you about [buzzword]...”
Instead of just reposting Gartner charts, actually interpret the trends. Pick something real – like B2B healthcare marketing, remote work fatigue, B2B buyer enablement, role of machine learning – and explain what it means for your people.
Use phrases like:
Don’t try to be overly “thought-leadery” – just be useful. To put it into perspective, let's take the example of Transparent Labs. They are a supplement brand known for selling directly to fitness lovers – your typical DTC model.
But lately, they have been capitalizing on one growing trend of B2C brands acting more like B2B businesses. Instead of just selling supplements to fitness lovers online, they are forging relationships with gyms and personal trainers.
And that changes how they use YouTube. Now their content has to do double duty – speaking to individual buyers and to potential business partners.
You will see them uploading deep-dive supplement breakdowns, ingredient explainers, and videos that showcase transparency and product quality – all things that matter not just to end-users, but also to gym owners who are thinking, “Would I recommend this to my clients?”
Picture Credit: Transparent Labs
It is a perfect example of how B2B video ideas aren’t just for software companies or service providers. If you are building relationships with any kind of business buyer, YouTube needs to show that.
This is basically: “Here’s how not to waste money.” Pull directly from sales conversations or customer onboarding mistakes. Structure it like:
Keep it friendly, not preachy. Throw in a “we have seen this a lot” to keep the tone grounded.
If you have a strategy you use internally or with clients, walk people through it.
For example:
“Here’s our 3-part framework for fixing bloated onboarding flows.”
Or:
“This is how we think through tech stack audits.”
Use visuals if you have a model or method. Share the logic behind your approach. This is your chance to show how your brain works, not just what you sell.
This is super powerful and very shareable. It is a kind of honesty that builds trust fast. And it makes your team look thoughtful and humble.
Talk about:
Give your audience a look into where things are headed based on what you are seeing firsthand.
Structure it this way:
Don’t worry about being 100% right. The point is to get people thinking and talking.
If you or your team attends an industry event, don’t just tweet about it. Film a debrief. Talk about:
Just grab your phone right after the event and speak your mind.
Pick a business book or thought piece your audience should read, but won’t. Do the work for them and give a unique perspective. Summarize:
Example: “What The Cold Start Problem means for B2B SaaS growth teams.”
People love seeing what tools others are using, especially if you break down why. Pick one team (marketing, customer success, engineering, etc.) and show:
Review videos help prospects and peers alike. And it shows you are not just selling tools, you use them, too. You can also make list videos with multiple products.
This tells potential buyers, “Here’s what we really care about.” Explain:
You can even show dashboards or parts of your reporting flow (redacted, of course).
Collect a bunch of real comments or DMs from LinkedIn (especially on your team’s posts) and reply to them on camera. This builds community and shows you are listening.
You can:
Make it a regular thing. It gives your audience a reason to comment more often.
Let people see how a marketing campaign came together. Show:
You are not just selling, you are showing your process. It is relatable. It is messy. And people love it.
Dust off your early pitch decks, your first logo, or that awkward homepage copy from 2018. Have your current team react to it on camera and laugh at how far you have come.
These reaction videos are fun and humble, and they show growth. Plus, everyone has that one slide they wish they could unsee.
Take 5–10 team members and ask them a bunch of fun or unexpected questions:
This makes your team feel approachable and turns employees into familiar faces for prospects and partners.
Let your team members share their real-life workflows. You can show:
You can keep it low-key. Just screen recordings + voiceover or quick “show and tell” clips from different team members.
This is where you try stuff just to see what works. Some ideas:
The point is to loosen up the brand a bit. Show you are creative. Surprise your audience with motivational videos. This is where you stand out from all the “thought leadership” crowd.
This one is hilarious and useful. Sit down with your team and review your homepage, your nav bar, maybe even your pricing page – and roast it (gently).
Call out:
Then show what you would change or what you are already fixing. It keeps the audience entertained and shows self-awareness, and gives your audience something they can learn from, too.
You don’t need to do comedy sketches to have fun. Film something silly like:
Just keep it short and inside-jokey enough that your team has fun and your audience gets to see your culture in action.
Show how people are using your product in ways you didn’t expect. This could be:
It sparks creativity and gives people new ideas. Plus, it lowkey says, “our tool is flexible.”
Let your client talk without the script. Challenge them to record a selfie video with prompts like:
You are not looking for polished customer testimonials. You want raw, real talk from the people who actually use your products. These challenge videos are way more believable.
Ask your founders or team members what they would build if this company didn’t exist.
This shows how deeply your team understands the space and gives your audience a look at what really drives your product thinking.
You don’t have to guess new video ideas or wait for some magic tricks. Most great B2B videos come from talking to your team and listening to your audience. Here are 5 ways to generate beginner YouTube video ideas.
Your reps hear the same questions every day. Turn every one of those into a video.
You have already done the hard work – repurpose it. Video gives your best written content a second life and a wider audience. Take your top-performing blog post and film a casual, visual version of it. Same for case studies:
Search YouTube like a buyer. Start typing your product, your industry, or your pain point into YouTube’s search bar and see what shows up.
For example, type “B2B cold email…” → You’ll see:
Instant list of entertaining content. You can do the same with Google’s “People also ask.” And doing this isn’t just good for ideas. It actually helps your videos rank better, too. YouTube is a search engine, just like Google. So if you are a small business trying to get found without draining money, this is where SEO starts to pull real weight.
Go through demo recordings or call transcripts (even lightly skimmed) and pull out:
Then make your own videos that recreate those same moments.
No, you are not copying. You are studying what works, then making your own version that is better and more specific to your niche. That is what successful digital marketers do because it is one of the best ways to improve SEO and promote your YouTube channel without paid ads.
Search popular videos and look for:
The best YouTube video ideas are the ones that answer the questions your leads are too busy (or too bored) to ask out loud. Your job is to make videos that feel like shortcuts. Shortcuts to clarity and better decisions. That’s it. Doesn’t matter if it is a quick screen recording or a 2-minute rant about bad onboarding. If it helps someone do their job better, it works.
And if you are wondering what is next after mastering the popular YouTube video ideas… meet Broadcast2World. We are the AI + human‑powered explainer video team that takes your complex messaging and turns it into powerful, memorable stories. What is brilliant is our hybrid approach: we combine smart AI tools with real storytellers.
If your goal is more than making content for YouTube’s algorithm and you want a video that actually moves people, get in touch with us.
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