When you want to represent data and knowledge visually in the form of online videos, infographic animation is the way to go. A video infographic helps explain facts and figures in an engaging manner. Companies trying to establish themselves as thought-leaders in their industries often use video infographics to do so.
Video infographics are a powerful marketing tool. However, getting ideas for making your own video infographic is often difficult. Fret not, we’re here to help with our ever-expanding list of some of the best infographic videos in the industry!
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An infographic animation video is a form of motion graphics animation style which B2B companies use extensively for their video marketing needs. They grab the attention of viewers quickly and are able to get the message across in less than 90 seconds on average. Since they're concise and data-driven, they entertain and educate the audience at the same time.
You can use online infographic maker tools like Animaker and Biteable to make a free infographic video from a video template from their libraries. Using a video maker is great, however, if you wish to stand out from competitors and tell great visual stories, you might want to look into customized infographic production services wherein specialized softwares such as Adobe After Effects. They allow you to express yourself in the precise way you wish to—not generic like video templates tend to be.
You'll get to see the best infographic videos in a short while. Before you get to it, we want to make sure that you have enough knowledge for these videos to mean something for your business. Without further ado, here are some of the ways you can use these videos:
That's not all there is to these videos. What's better is that they come in all shapes and sizes.
Here are the different types of video infographics you can go for. We promise that we won't keep you away from the best infographic videos any longer after this!
Now that you know about infographic animation, you should now take a look at the best infographic videos. Here’s something you need to know, though: this isn’t your run of the mill listicle for ideas.
We aren't just giving you a list of some of the best infographic videos, but are also letting you know why each video infographic is so good. Our team of experts sat down together and discussed every single one mentioned in the list, rating them on the script, visuals, animation, music & voiceover, and transitions. We’ve included averages of those ratings as well reasons behind those ratings in the list.
Ready? Here are the best infographic videos on the internet:
Name: Google BigQuery
Production Studio: Coat of Arms
Ratings: Script - 7 | Visuals - 7 | Animation - 8 | Music, Voiceover - 8
About: Handling Big Data is no joke. You need the right hardware, the perfect system architecture, and the best people to handle it. All of that adds a lot of cost and efforts, making it quite a hassle to work with such data. Moreover, running queries on such data can take minutes to hours per query. When you’re collecting all of that data just for the insights, it makes more sense to just get the insights and Google BigQuery handle the rest. It runs queries rocket-fast and handles everything that goes around on the back-end. And that is what the video is all about.
Overview: Our team thoroughly enjoyed the video. Even though the video infographic was a bit longer than the recommended length, we found it to be a mostly seamless experience. It was one of those videos wherein regardless of whether you’re interested in IT or not, you would want to watch it because of the way it grabs your attention. Quite simply, it was one of the best infographic videos we've come across.
Script: The script was good. Even those who weren’t interested in cloud computing and big data watched the video attentively.
Visuals: The visuals complemented the script very well. However, there was a lot of scope for improvement.
Animation: The animation in the video was done well. It did go flat at times, but mostly, everything was in harmony. The movement of every element felt natural and was overall a good job. The transitions were seamless and were unanimously voted for as the best thing about the video.
Music/Voiceover: The music in the video was pretty normal. There was a lot of scope of improvement on that front. The voiceover, however, was very good and totally fit the feel of the video.
Name: UBI Banca
Production Studio: PlusOne
Rating: Script - 7 | Visuals - 8 | Animation - 9 | Music, Voiceover - 6
About: UBI Banca is an Italian banking Group. It the fifth largest in Italy by the number of branches and was formed on 1 April 2007 from the merger of the Banche Popolari Unite and Banca Lombarda e Piemontese banking groups.
Overview: This video was well-worth being crowned one of the best infographic videos. The team loved the transitions and wanted to see more of it. Everyone was spellbound by the colors and the way elements were used.
Script: The script was good. It was short and precise and was successful in putting the message across in such a short time.
Visuals: The visuals in this video were too good. The choice of colors as well as the way they used them totally blew our minds. The colors used were very unconventional but they used it beautifully. While the focus remained in the center of the screen, it didn’t feel like any information was being lost in the sides. The visuals were one of the biggest reasons this video slid into the list of the best infographic videos.
Animation: The animation in the video was excellent. It wasn’t the traditional balls-and-lines animation that you see in most infographic animation videos, which was another reason why the video made it into our list of the best infographic videos. The transitions were some of the best we’ve ever seen. The way two elements combined to represent a third element was too good. They kept all of us hooked throughout the video.
Music/Voiceover: The music and voiceover in the video were both upbeat. They fell in place pretty well with the visuals and animation.
Name: DON’T WORRY, DRIVE ON
Production Studio: Monstro
Rating: Script - 8 | Visuals - 7 | Animation - 8 | Music, Voiceover - 8
About: It is no secret that climate change is real. It won’t be long before we push whatever remains down in the drains. So, Monstro made this video to raise awareness about how the use of fossil fuels is harming the world we live in.
Overview: The team loved almost everything about the video. Since we deeply care about climate change, this video hit home. But it isn't our bias which compelled us to add this video to the list of the best infographic videos. From the narration to the transitions and the flow of the video, everything was on point. There's more that made us add it to the list. Read on to know!
Script: The first reason why this video made it into the list of the best infographic videos was that it was a tight, well-planned script with a nice flow. It was very impactful and was easy to follow.
Visuals: The second reason why this video made it into the list of the best infographic videos was its minimalist visuals. The colors used in the video complemented the storytelling a lot. There were no elements on the sides which helped retain the focus in the center of the screen. There were a lot of callbacks made to a few elements which helped weave the story in such a way that the audience retained it.
Animation: The third reason why this video made it into the list of the best infographic videos was its near-perfect animation. The way each element acted on the screen was very much in sync with the voice-over. Towards the end, however, it seemed rushed up. It is worth mentioning here that the transitions were smooth as butter, making the video easy to watch and follow through.
Music/Voiceover: The fourth reason why this video made it into the list of the best infographic videos was the fact that the music and voiceover in the video both blended pretty well with the storytelling. They helped transcend the sense of urgency that the video has in it beautifully.
Name: GG E-Sports
Production Studio: BluBlu Studios
Rating: Script - 7 | Visuals - 8 | Animation - 8 | Music, Voiceover - 7
About: The E-Sports industry has always been under-represented amongst all of the sports. Moreover, there’s a lot of corruption existing in the industry due to a lack of regulation. GG E-Sports has a plan to not only curb corruption in the industry but also ensure that the players get paid well.
Overview: This video had the potential of being so much better than its current form. From script and visuals to animation and transition, everything had the potential of getting better. This, in no way means that the video was bad. It was one of the best infographic videos out there and was well worth being here on this list.
Script: The script could’ve been much better. The message wasn’t very clear and it wasn’t until the very end that the audience can understand what they were trying to say. (Find yourself feeling the same in your scripts? Let us help you write a killer script!)
Visuals: The visuals were good starting out. Bright colors had been used to make it look quite energetic. Then the colors started feeling off since they had started talking about gamers getting into depression but the colors still remained energetic. The theme should’ve changed according to the mood of the scenes. However, it worth pointing out that since the video was about gaming, they did reference to multiple games.
Animation: The way the characters were animated didn’t feel natural and organic enough. The camera movements were very abrupt as well. There were a lot of things which repeated as well. The transitions were good for most of the video. There were some shots, however, where it felt like the transitions were abrupt and rushed.
Music/Voiceover: The music was great when the video was starting out. It got monotonous later. The voiceover too could be improved by using a different artist for it.
Name: Solea
Production Studio: Giant Ant
Rating: Script - 8 | Visuals - 8 | Animation - 8 | Music, Voiceover - 8
About: Solea is a fast and precise all-tissue dental laser. It gives patients a very unique experience and the dentists, improved outcomes.
Overview- This video is one of the best infographic videos we've ever seen in our experience of over a decade. The team was ABSOLUTELY BLOWN AWAY by the flow of the video. At no point in the minute-long video could anyone take their eyes off the screen. From transitions to the music and sound effects, everything was beautifully orchestrated. The whole team could learn a thing or two from the video.
Script- The script was tight and well executed. It clearly showed how well thought-of the script must've been for the video to turn out so flawless.
Visuals- The visual language was an absolute 10. The way they played with the dot and laser was flawless. Moreover, the video was quite minimalist making us focus on the things we should be focusing on.
Animation- The way the elements were animated in this video was too good. Each element had a role to play in the video and that was taken care of very well. The transitions totally blew our minds away. Switching from 2D to 3D, changing angles, moving from one shot to the other. It was all seamless and flawless.
Music/Voiceover- The music was subtle, just as needed. The voiceover was really pleasing. What really caught everyone off-guard, though, was the “sensationless” moment. That was a marvel.
Name: SAP - Innovations
Production Studio: Ordinary Folk
Rating: Script - 8 | Visuals - 9 | Animation - 9 | Music, Voiceover - 8
About: SAP is a German multinational software company which makes enterprise softwares for managing customer relations and business operations. It is popular for its ERP software.
Overview- We loved the video—well, mostly the animation. It was so beautifully animated that we couldn't take our eyes off it. While remaining abstract, through animation, the visuals could tell a compelling story which is commendable. It is one of the best infographic videos we've come across.
Script- The script wasn't exactly the best that we've seen, but it was a good one. There was, however, quite a lot of scope for improvisation in terms of script.
Visuals- The visuals in this video were good and had a mixed review in our team. While some from the team found it really great, some felt that there was a lot of scope of improvement.
Animation- The video was animated well with some really great transitions. Even though there were moments in the video which used hard cuts, the way the animator handled the pace of the camera, and that of various elements present on the screen, everything seemed seamless.
Music/Voiceover- In terms of music and voiceover, the video was great. The sound effects too were well in-sync with the movements of the objects in the video.
Name: Onward Internet
Production Studio: Buck
Rating: Script - 8 | Visuals - 8 | Animation - 8 | Music, Voiceover - 7
About: Onward Internet is an initiative by NCTA - the Internet and Television Association. It is meant to bring people who are passionate about the internet together to shape the future of the internet.
Overview- It was a great video and all of us thoroughly enjoyed. The awesome script, vibrant visuals, and a lot of other factors made this video one of the best infographic videos out there.
Script- The storytelling in the video was flawless. It showed perfectly how the internet evolved from what it used to be when it started. The video even took care of the finer aspects *cough* LOLcats *cough*.
Visuals- The colors used in the video were very vibrant. The fonts included some of the most popular ones used on the internet over the years—making it quite relatable. The use of minimalism to show the importance of things, too, is commendable.
Animation- The thing that struck out about this video was how it was animated. With the use of different styles of animation, they've represented the diversity of the internet and how it has changed over the years.
Music/Voiceover- When it comes to the music and voiceover used in the video, both were apt and were at just the right volume throughout the video—neither overpowering the other.
Name: The Power of Like
Production Studio: Vucko
Rating: Script - 9 | Visuals - 8 | Animation - 9 | Music, Voiceover - 9
About: Vucko is a motion & design practice led by Andrew Vucko. In this video, Vucko talks about how likes influence the posts we make, the aesthetics we create and the content we show.
Overview- We liked the video a lot. It was almost meditative and showed a reality all of us can relate to. The video was well-written and was one of the best infographic videos we've seen.
Script- The team really liked the script of the infographic animation video and felt that the visuals and animation did justice to it.
Visuals- The visuals were good but there was quite some scope for improvement in the video. We felt that the text which appeared at the beginning and at the end of the video was abrupt and didn't go with the overall art style.
Animation- We found the animation to be really good in the video. The way everything was almost abstract in the video yet understandable enough for the viewers to understand what it meant was awesome.
Music/Voiceover- The music was soothing and meditative—so was the voiceover. Since the video's animation and graphics were both very fluid, the music, as well as the voice over, fit in perfectly with them.
Name: BNY Mellon: The Moments - Bob Shaw
Production Studio: Dress Code
Rating: Script - 7 | Visuals - 8 | Animation - 8 | Music, Voiceover - 8
About: BNY Mellon is a wealth management company which helps its clients manage their finances throughout the investment lifecycle. Bob Shaw, the former CEO and President of Net Optics, shares his experience with them in this video.
Overview- The team liked the video a lot. We loved how minimal the video was and how great the storytelling was. The best part of the video was the simplicity of everything. It didn't forcefully try to be complex with the elements and the transitions. The complex scenes were followed by smoother and simpler scenes.
Script- The script wasn't as good as it could've been. However, it wasn't too bad—after all, it made it into our list of the best infographic videos. It is perhaps due the fact that this was a customer testimonial that there wasn't much that could've been done about it.
Visuals- On the visual front, the video was good but it could've been better. Since the visuals were abstract, there was a lot that could be done in the video in terms of visuals.
Animation- The video managed to strike a balance between the highs and lows in terms of animation. This balance is quite important for the videos to not come off as underdeveloped or overdeveloped.
Music/Voiceover- In terms of music and voiceover, the video was good. We really liked how they used sound effects in the video.
Name: MEIZU - Aicy
Production Studio: Zelig Sound: Music & Sound
Rating: Script - 9 | Visuals - 9 | Animation - 9 | Music, Voiceover - 9
About: Meizu is a Chinese consumer electronics company based out of Zhuhai, Guangdong. In this video, the company talks about its AI assistant called Aicy.
Overview- If we had to describe this video in one word, it would be awesome! The way the concept was translated into video was beyond anything you'd normally see in such videos. It was easily one of the best infographic videos we've come across.
Script- The concept behind the video was great! It showed evolution in the finest possible way and connected that with AI. According to us, it was an almost flawless script.
Visuals- The visuals in the video totally supported the script. We could understand that the infographic animation video was related to technology by looking at just the first few shots. That is just how good the visuals were.
Animation- In terms of animation, it was quite visible that the team left no stone unturned. Each scene flowed flawlessly into the next which made it an effortless watch.
Music/Voiceover- There isn't much to say about the voiceover since there wasn't much of it in the video. However, the music and the sound effects used in the video are commendable. They added to the awesomeness of the video!
Name: Samsung Coolpresso
Production Studio: Switch Mediaworks
Rating: Script - 6 | Visuals - 8 | Animation - 8 | Music, Voiceover - 7
About: Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. In this video, the company talks about its product—Coolpresso.
Overview- The team loved how effective the 3D video was in conveying the features of the product. However, we did feel that that's all the video did. There was no story associated with it—which is a key ingredient in most successful videos. Moreover, it lacked a human touch.
Script- We weren't impressed with the script. While it helped depict the key features of Coolpresso, it made no attempt to connect with the viewers.
Visuals- The way the colors were used in the video was very impressive. It helped convey the feeling of warmth and cold pretty well—as and when required in the video. It is one of the best infographic videos we've seen in 3D.
Animation- The animators did a good job in this video. The transitions were on point and most elements present on the screen had some role to play in the video—which we really liked.
Music/Voiceover- The music used in the video was upbeat and peppy which helped reinforce the summer-time feel. The sound-effects too were on point.
Name: Mazda 6
Production Studio: Visual Playground
Rating: Script - 6 | Visuals - 7 | Animation - 6 | Music, Voiceover - 6
About: Mazda Motor Corporation, commonly referred to as simply Mazda, is a Japanese multinational automaker based in Fuchū, Aki District, Hiroshima Prefecture, Japan. In this video, the company talks about its car, Mazda 6, and its features including its industry-first regenerative breaking system.
Overview- While it is amongst the best infographic videos we've seen, it could've been better. We felt that there was an overuse of 3D, with the camera zooming in on the car every now and then. The video would've been much better if the focus was on the experience rather than the product itself.
Script- The script wasn't very impressive. It focused solely on the product and its features and made no effort to connect with the audience on an emotional level. Most purchases are made based on emotions backed by logic. While the logic was on-point, the script lacked emotions.
Visuals- The visual language was good. The elements on the screen were kept at a minimum. The 3D model of the car was very realistic too. It showed that the visuals were given quite some time and consideration. However, there was one problem—too much text was thrown at the viewers.
Animation- We felt that the effects used in the video were quite repetitive. Every now and then, the camera showed the car in different angles which came across as a bit pushy.
Music/Voiceover- The music and voiceover were good. They supported the video pretty well.
Name: Google Doodle 20th Anniversary
Production Studio: MediaMonks Animation
Rating: Script - 9 | Visuals - 9 | Animation - 9 | Music, Voiceover - 9
About: We all know Google. It is the most popular search engine and is among the big four companies. This video takes you through the 20 years of the company's existence.
Overview- There's a good reason why this video made it into our list of the best infographic videos on the internet. The team absolutely loved the video. The way Google used multiple art-styles and connected all of them to weave a story is commendable.
Script- The script was great. It took us through the search giant's journey across the two decades. The script translated pretty well into the video.
Visuals- We were amazed by the visuals. When many art-styles are used in a single video, it isn't rare for the video to become a confusing potpourri. However, the company did a great job at visual storytelling and made the video an interesting watch.
Animation- The animators did a great job in this video. The transitions were almost flawless and so was the way in which the elements interacted with each other on screen.
Music/Voiceover- The music and voiceover were great in this video. There was a great deal of precision in the way the sound effects were used as well.
Name: BOSE AR
Production Studio: Nice Shit Studios
Rating: Script - 9 | Visuals - 9 | Animation - 10 | Music, Voiceover - 9
About: Bose Corporation is a manufacturing company which predominantly sells audio equipment. In this video, the company showcases its range of audio products.
Overview- This video was an instant hit in the team. Everyone loved the transitions and the visual language used in the video.
Script- The script was tight and well executed. There isn't much you can pack into a 55-second long video and the script made sure the important details were on the screen.
Visuals- We loved how minimalistic the visuals were. The video was mostly black and white with the occasional—but judicial—use of a few other colors. We loved how every element present on the screen had a purpose.
Animation- This is one of the very few videos which managed to get a perfect 10 on animation. From transitions to the way the elements interacted with each other on screen, everything was perfect! The animation was so good that we would've included it in our list of the best infographic videos even if the other factors weren't as good.
Music/Voiceover- No surprises here. It's Bose, after all! The music was on-point, so were the sound effects.
Name: BlueCross BlueShield
Production Studio: Giant Ant
Rating: Script - 8 | Visuals - 9 | Animation - 9 | Music, Voiceover - 8
About: BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. In this video, the company talks about how it is transforming healthcare by making it better, more affordable, and less complicated.
Overview- The team liked the video a lot. There was a lot of scope of improvement in the script and music, but the rest of the video was on-point.
Script- While the visuals compelled us to keep this video in our list of some of the best infographic videos on the internet, it's script was a bit of a downer. It simply wasn't as powerful as you'd expect with such great visuals.
Visuals- The visuals were great. There were a lot of elements on the screen, yet it didn't feel overly crowded. All in all, we found the visuals to be very powerful.
Animation- The transitions in the video were a treat to watch. They were smooth and had a natural flow.
Music/Voiceover- The music and voiceover were good. The sound effects really upped the experience.
The list doesn't end here. We'll be constantly updating it to bring the best infographic videos to you! Stay tuned!
[LAST UPDATED: 26th December 2019]
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