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5 Step Streamlined Animation Process To Make Awesome Explainer Videos

Oct 20, 2022 11:56:27 PM

We've been making handcrafted animated marketing videos for over a decade, and we're excited to share our streamlined process with you! 

In this blog, we'll explain every step so you can learn how to create your own explainer videos.

Working under a streamlined process like ours helps minimize turnaround time, keeps the creative team motivated for the best output, and ensures your complete involvement.

1. Research And Write The Explainer Video Script

2. Record Voiceover

3. Create a Storyboard

4. Theme And Graphic Design

5. Animation & Render

1. Research And Write The Explainer Video Script

 

This is the first step in our animation process and the most crucial one. 

After a project questionnaire and kick-off call with you, the client, a professional storytelling writer with relevant industry experience is tasked with creating the perfect script for your explainer video. 

We ask ourselves:

  1. Who (or what) is the hero in your story?

  2. What is the biggest challenge you want to solve for your audience?

  3. What makes you different from your competitors?

  4. How can we build trust with your audience?

  5. What’s your call to action?

Once we get these answers, an initial draft is sent to you for approval. 

We allow two revisions at this stage. 

For example, here’s the script we created for our client, Suse:

Narration

Visual cue

Emotional Tone/ Character

You care for your clients. You work hard to solve their business problems. You respond to their evolving needs. You deliver.

   

Is that not enough? Why must running your business be harder than ever?

 

Frustration build-up/ Perplexed, dejected hero

You already had demanding customers, asking for ever-higher performance and functionality,

An angry customer

You were already dealing with rising technology complexity and shrinking margins,

 

And now, new competitors are threatening your business, 

 

promising the world in uptime, SLAs and performance, 

 

and adding new functionality, 

 

all at a lower price.

 

You work hard. But all your strengths are suddenly not enough 

 

PAUSE

 

Silence

What if you could focus on what you do best – understand their business requirements, build strong relationships, serve customers – and use tools to automate your infrastructure doing things in minutes, which used to take hours?

Flip the lighting

slow build-up of hopeful music/ hero looks up hopefully

Lower costs or better business outcomes. PAUSE. Why not both? Partner with SUSE to leverage open source with all its richness, but without the complexity and chaos. That means you can provide a more scalable, flexible and reliable cloud offering

 

music tempo builds up/ hero’s confidence builds up

SUSE gives your business the simplified management you need to accelerate your growth. Trusted by 78% of the Global Fortune 100. So ahead and Grow your business, not your costs or infrastructure hassles

Make hybrid cloud your friend, maximizing  performance and scalability

Innovate to build new service offerings without having to grow your overheads

Achieve up to five 9’s availability with SUSE Solutions. Surpass customer requirements and win their trust

Same angry customer saying “thanks”

 

So do what you do best: serve customers, innovate, grow your business.

climax/ confident hero, looking ahead

Simplify, Modernize, Accelerate. 

Partner with SUSE. Contact us.

 

 

2. Record Voiceover

Once the script is approved and finalized, we decide on the tone and style of the video and write a script with instructions for the voiceover (VO) artist. 

We give you a few key choices from our talented pool of VO artists, covering a range of accents and languages as needed. 

The voice-over is recorded in a professional studio following our precise instructions. 

We offer you a few recorded takes to choose from.

It takes 2-3 business days to deliver the voice-over.

The voiceover is recorded first to pace the storyboard accordingly in the next stage of our animation process.

3. Create a Storyboard

Next, we start sketching out ideas for the storyboard. 

We brainstorm several different concepts before settling on one. 

Once we have the idea, we sketch concepts and a presentation for you.

But first, we design the character according to the demands of the story and share it for approval. 

Once the character is finalized, we start working on the storyboard.

This is a visual presentation that gives you a walkthrough of your final video.

We do this through illustrations of consecutive shots with a detailed description of action and movement. 

It generally takes us 5 to 7 working days to deliver the first version of the storyboard, and we allow two revisions at this stage.

Here is the sample storyboard from the same script:

 

 

4. Theme And Graphic Design

Our fourth step of the animation process is to choose a theme that represents the style of the graphics, text fonts, and color combinations for the video. 

The color combinations are generally derived from brand colors, and graphic style plays a vital role in helping the video stand out. 

This stage is a colored replica of the storyboard and is critical for the smooth execution of the animation.

Graphics must be planned in layers, and all necessary frames are designed to reduce back and forth later in the animation stage. 

Here is the sample graphics from Suse:

 

 

5. Animation & Render

This is the most demanding and work-intensive stage of the process. It’s here that we bring your explainer video to life. 

Final graphics are animated along with accompanying voice-over and background music. 

The changes at this stage are minimal, here’s what we normally change:

  1. Spelling, grammar, or punctuation errors

  2. Animations that depart substantially from the animation guidance in the approved storyboards

  3. Timing issues where the onscreen movement doesn’t match the voice-over, sound problems such as volume, sound effect placement, or timing of either.

Here’s the final video we did for Suse:

This is the end result!

And now you have some idea of what it really takes to create an animated video for business. 

From conception and brainstorming, to art styles and voiceover, to the final animation– it’s more art than science, and we work closely with every client to create something perfect just for them and their specific requirements. 

So every video is unique and different, and we’re proud of every one that we put our watermark on. 

Read more on animated explainer videos:-

Conclusion

Making videos is expensive, but a streamlined animation process can help you decrease the cost of your explainer video production and ensure quality output from your creative team. 

For any support and queries please contact Broadcast2World below!

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