2,000+ clients. 2,448+ videos delivered. 15+ years in production. 4.8★ on Clutch. These 20 examples aren't a trend roundup — they're a sample of what animation does when the story is too complex for a straight camera to carry: a financial system, a hybrid-work policy, an API platform, a 150-year bank history. Grouped below into four themes, each broken down for what it does and why animation specifically is the tool doing the work.
Corporate explainer videos work because of animation. The strongest examples use motion, character, and visual metaphor to make a complicated idea click, fast — and that's where the ROI actually comes from. 82% of marketers say video marketing gives them a good ROI (Wyzowl, 2026), and animation is what makes that possible for the ideas a camera simply can't film: a workflow, a data pipeline, a policy, a company's own financial model.
Below are 20 corporate video examples from Siemens, SUSE, SAP, Airbnb, Volvo, and more, grouped into four themes — enterprise tech storytelling, workplace and process explainers, brand storytelling, and mission-driven communication — each broken down for what it does and what animation specifically contributes.
Where animation earns its keep most: platforms, infrastructure, and processes that don't exist anywhere a camera can point.
Siemens needed to put its open digital business platform, Xcelerator, in front of prospects without losing anyone in the technical detail. Live footage, gradient infographics, 2D animation, and motion graphics work together to show how the platform speeds up product innovation — including holographic visuals of digital simulation before anything gets physically built.
A tech offering that could easily read as abstract becomes something visual and trackable.
Simulating a digital product-testing process no camera could actually film.
SUSE opens with a problem every B2B buyer recognizes — customer demands outpacing what the team can deliver — then uses its signature green color and a parkouring 2.5D character to dramatize the squeeze of rising complexity, shrinking margins, and new competition, before introducing SUSE as the fix.
It names the operational pain point plainly before pitching anything.
Giving an abstract business pressure — complexity, margin, competition — a literal, visual shape.
SAP roots its pitch in its own founding story — five engineers, one core value: listen to the customer — using abstract cube and sphere shapes moving in sync with the voiceover to carry that idea into the company's current vision.
Shape and motion illustrate "growth" and "reach" without a single stock photo of a handshake.
Turning an abstract values statement into something with visual momentum.
Flex needed to explain why a global, always-on world needs a manufacturing partner that can adapt fast. The video follows one thread — a car — from blueprint to factory floor to open road, using 2.5D characters and quick scene shifts to turn disconnected steps into one continuous process.
One concrete example (a car) carries an abstract pitch — global agility — all the way through.
Compressing a multi-stage supply chain into a sequence you can watch in under two minutes.
Vonage's CEO opens the video in a live-action storytelling setup, then the video cuts to animated vignettes — a restaurant fixing a fries-delivery problem with cloud communication, a travel agency unifying workers across offices, a patient managing care remotely.
Three small, concrete business problems convince more than one abstract claim about "the cloud."
Illustrating three different customer scenarios without three separate film shoots.
Internal-facing and process-heavy stories — the kind that need a walkthrough, not a highlight reel.
Lenovo pairs live footage of a chip and an MRI scene with animated sequences showing technology "moving through the world" — a visual shorthand for how broad its end-to-end IT infrastructure work actually is.
Real footage grounds the claim; animation carries the parts a camera can't reach.
Connecting disparate real-world use cases into one visual throughline.
Skogul built its pitch around a genuinely uncomfortable feeling — an undervalued IT professional — using black-and-white comic-book style, a noir tone, and a Valkyrie figure representing the brand (a nod to the wings in Skogul's own logo) as the moment the character finds somewhere better.
It commits fully to one visual metaphor instead of hedging with a generic corporate look.
Dramatizing a hard-to-film emotional arc — frustration, then relief — as a literal story.
Nexmo — Vonage's API platform, and the reason it sits right next to Vonage's own entry above — uses 2.5D characters and a 3D search-panel sequence to dramatize what looks like a simple ask, "find the right API," and how much actually has to happen behind it, ending on a cheeky direct-to-camera line that keeps a technical product from feeling cold.
Humor and a human character keep a developer-facing product from reading as purely technical.
Visualizing the layers behind an API call that a live-action shoot would have nothing to actually show.
Align mixes live workplace footage with 2D holographic labeling to walk through a familiar problem — remote workers feeling disconnected — then rotates a live-action office space 360 degrees as the narrator points out what Align's technology actually manages inside it.
The rotating live-footage device gives an intangible product a physical space to exist in.
Layering data over real footage so the audience sees the product working, not just hears about it.
RTS needed new riders comfortable enough to actually use its service, so the video follows one animated character through the exact steps of boarding a bus on time, in order, with visuals that shift scene-by-scene to match each instruction.
A step-by-step walkthrough removes the guesswork that keeps new riders away.
Matching visuals to instructions more clearly than footage of a real bus stop could.
Legacy, history, and hard subjects handled directly — the videos built to earn trust, not just attention.
Airbnb tackles a genuinely hard subject — discrimination on its platform — head-on, showing doors opening for some guests and staying shut for others, then explaining the process changes and partnerships it built in response.
Naming the problem plainly, instead of avoiding it, is what makes the response credible.
Visualizing an abstract detection-and-response system as a literal, followable process.
Before committing fully to autonomous travel, Volvo used this video to float the idea and gauge reaction — a blue ball moving through a geometric road pattern illustrates how travel has shaped the modern world, then asks what happens if the stress of getting from A to B simply disappears.
It tests a big idea without over-committing to it — exactly what a concept video is for.
Representing "friction disappearing," which isn't something you can point a camera at.
A 150-year bank history could easily be a dry timeline. Instead, two animated founders have a genuinely funny, period-appropriate conversation — the bank's name, the choice of building materials, old newspaper clippings — that carries the history without it ever feeling like a lecture.
Humor and specific, odd details make a legacy story memorable instead of forgettable.
Recreating an 1860s setting and characters that no longer exist to film.
Shapiro & Duncan built trust in a notoriously hard-to-differentiate industry using real employee stories — why they joined, how it changed their lives — told through simple, deliberately unadorned 2D characters that keep the focus on what's being said.
Real testimony feels more honest when the visual style doesn't try to oversell it.
Letting employee stories carry the video instead of needing a multi-site live shoot.
Phillips 66 uses its own "Number 66" identity as a hook, then moves from a molecular diagram to countless everyday products the brand touches, tying decades of energy history to work that's still ongoing today.
Rooting an abstract legacy claim in one concrete visual motif keeps the story specific.
Visualizing chemistry and molecular structure that a camera literally cannot show.
Financial systems, nonprofit missions, and community work — ideas that live in spreadsheets and conversations, not anywhere a camera can go.
MITRE needed employees across a complex, federally funded nonprofit structure to actually understand how the organization's finances work — cost-reimbursable contracts, indirect rates, net margin. An animated version of CFO Wilson Wang walks through it directly, in his own words, with the level of detail a real internal briefing needs.
A genuinely technical internal topic gets explained without being dumbed down.
Making a finance briefing watchable instead of another slide deck employees skim past.
American Financial Solutions opens on a genuinely hard moment — a car repossessed, bills piling up — before shifting into a step-by-step walkthrough of how its client support specialists actually help, using collage-style cutout figures throughout.
It doesn't rush past the hard part — sitting with the problem makes the solution feel earned.
Dramatizing a financial spiral honestly, without exploiting anyone's real story.
Ethic's pitch is inherently abstract — helping investors balance financial goals against personal values — so the video leans on two overlapping silhouettes and chalk-drawn infographics to show how it maps an investor's values against their portfolio.
Overlapping shapes make an abstract balancing act visually intuitive.
Representing a mapping exercise that exists mostly in spreadsheets and conversations.
The Community Builders used whiteboard animation to keep the focus on people, not the brand — an animated hand draws the story as the voiceover explains how communities grow together, ending with all the hand-drawn sketches converging into the TCB logo.
Putting the brand last, after the story, matches an org whose pitch is "we're not the point."
Giving a nonprofit's values a visual form a straight interview couldn't.
Edge built its Net Zero pitch out of real disaster footage — a volcanic eruption, a glacier landslide, a forest fire — then visually intervened on each one (scribbling over it, crumpling it into a paper ball) to show the shift from acknowledging a problem to actually doing something about it.
Physically "undoing" the disaster footage on screen argues harder than an emissions stat.
Turning an environmental claim into something visible and felt, not just a number.
Pull the animation style out of each of these and a pattern shows up underneath: every one exists because the real idea couldn't survive a static deck or a straight-to-camera talking head.
01 The subject is a process, not a product. A financial model (MITRE), a supply chain (Flex), an API call (Nexmo) — these don't have a physical form a camera can capture, so animation builds one.
02 The hard part gets named, not skipped. Airbnb's discrimination problem, American Financial Solutions' debt spiral, Skogul's undervalued professional — the strongest examples sit with the uncomfortable part instead of cutting straight to the solution.
03 One concrete example carries the abstract pitch. Flex's single car, Vonage's three small customer stories, Volvo's one blue ball on a road — a specific case does more convincing than a general claim.
04 Style matches the audience, not a house look. A CFO walkthrough (MITRE) looks nothing like a comic-book career story (Skogul) or a whiteboard nonprofit film (TCB) — and that's deliberate, not inconsistent.
It depends on what you need repeated. If your priority is high-volume, recurring content across regions, look for a production partner built around scale. If you're a SaaS company that needs a polished product demo, there are agencies that specialize in exactly that. If the real problem is that your product, process, or financial model is too complex to explain in a straight-to-camera video — that's the gap animation fills, and it's what we've spent 15+ years and 2,448+ videos doing for B2B and enterprise clients like Siemens, SUSE, and SAP.
Start the way you would with any video: figure out your objective — a company profile video or a corporate communication piece — and identify your target audience. Then craft a script, choose an animation style that matches it, move into post-production, and share it on the right platforms. See our full guide to making explainer videos for the detailed steps.
Price depends on the complexity of the content, turnaround time, animation style, and who you hire. As a rough benchmark, our 2D animation explainer videos typically range $2,400–$4,800, with the final number driven by complexity. Whiteboard animation tends to run least expensive; 3D animation runs highest.
Motion graphics bring abstract ideas to life through animation, kinetic text, and dynamic visuals — making complex messages easier to understand and remember. Matching the animation style to brand colors, tone, and voice communicates the value proposition clearly while reinforcing identity, whether the video is showcasing data, explaining a workflow, or telling a story.
By combining AI-assisted production with handcrafted pre-production. Strategic planning, scripting, and storyboarding stay in the hands of creative experts to keep brand alignment intact, while AI tools speed up animation, voiceover, and editing — bringing professional-grade explainer videos within reach of a small-business budget.
Anshu is a writer at Broadcast2World with a deep love for animated storytelling. With a background in Journalism and Mass Communication, she understands all the ins and outs of video production and marketing. Having authored hundreds of articles on video marketing, she’s always exploring fresh ideas and insights to help brands level up their marketing game. When she’s not geeking out over animation and marketing, you’ll find her immersed in a non-fiction book, always eager to learn something new.
2,000+ clients and 2,448+ videos later, this is what we do — turn the ideas a camera can't film into something your audience actually finishes watching.
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