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4 Animated Event Video Production Types To Skyrocket Business Growth

Oct 14, 2022 7:00:42 AM

Animated videos are an excellent way to promote your events and conferences.

They're also a great way to engage your audience during internal events and keep them interested in your brand while you showcase in events like trade shows, etc.

A successful event requires full-funnel marketing that delights your audience. They should be left inspired to subscribe and attend.

We have listed four types of animated event videos below that might help you succeed in your journey.

1. Animated Event Video Production for Promotion

2. Animated Presentations for Trade Shows & Events

3. Animated Opening Video & Screen Animations for Events

4. Animated Internal Event Video Production

1. Animated Event Video Production for Promotion

Promoting your event is a Herculean task. 

Videos can empower you to build awareness and inspire your audience to buy tickets.

These videos are usually short (less than 2 minutes) and talk about the kind of transformation your audience can expect after attending the event.

They can be used as a powerful marketing tool on social media and on any other platform you use for advertising your event.

So here are some awesome examples of how animated event videos can be used for promotion and brand recall:

1. CES

 

CES is one of the largest consumer electronics trade shows in the world. 

So their promotional event video had to be suitably large-scale and epic to match. 

Cream Studio combined an inspiring, sharp script with lush animated graphics that blended the abstract with the iconic. 

The end result is a sleek, memorable animated video that really stands out.

2. Nasscom

 

 

Nasscom is the premier trade NGO for the multi-billion dollar Indian tech industry. 

So we crafted this video to reflect on its grand scale and vision and tell their story. 

To keep things interesting and to go for something a little more artistic, we went for a more minimal kind of storytelling, letting visuals and simple metaphors do the talking.

2. Animated Presentations for Trade Shows & Events

Animated videos are an effective way to make a presentation more exciting and memorable for your event audience.

This type of video is perfect for trade shows because it allows you to show off your products to potential clients.

Also, it works well if you are a speaker at the event and are talking about the future of your industry.

Below are some great examples of animated event videos that can be used for thought leadership content, program launches, and product demos for trade shows.

1. Lenovo

 

How do you sum up the work of a global tech giant? 

By using storytelling and remembering the human factor, that’s how. 

Our mixed media video for Lenovo takes the viewer from the micro to the macro, painting a mural of sorts. 

The images depict Lenovo’s expansive reach, vision, and innovation without boring or confusing the viewer, leaving a lasting impression in their minds.

2. Epicor

 

 

The Internet of Things (or IoT) was all the buzz not too long ago. 

And while some of it was empty hype, the fact is that a lot of it did become a reality, with smart home assistants like Apple Home, Ring, and so on.

But a similar revolution is also happening in factories and industry. 

Epicor asked us to create an animated event video that helped explain and clear up the confusion. 

This is what we came up with: Bright and friendly graphics to put the audience at ease. 

And we paired that with a script that spoke their language without being condescending or overly complex.

Read more about Epicor's success story here. 

3. Animated Opening Video & Screen Animations for Events

If you’re looking to add some pizzazz to your next event, then opening videos and screen animations might just be the answer.

These are great for setting the tone and mood of the event.

You can also go to an advanced level using 3D video mapping to increase audience engagement and recall.

Below are some examples of animated event opening videos and screen animations:-

1. Aircraft

 

We love this stunning, ultra-wide-screen animated video for the Aircraft Forum. 

The animation is gorgeous, and the color palette is unique and intense without being overpowering. 

The idea is simple enough, but executed amazingly well, and that makes all the difference.

2. ACM

When you’re truly passionate about what you do, it shows. 

It’s something that cannot really be faked. 

And this is true regardless of your industry. 

This dazzling animated event promo video for Quicken Loans at ACM is an example of that. 

Bringing text to life with typography and clever animation, is already harder than it may look. 

But Scott Hoch took it a step further with some gorgeous tasty details and a smart color palette. 

It all comes together to make a powerful and even emotional impact using a fairly simple script.

3. The Big Score

 

Minimalism is often misunderstood. 

There’s definitely an art and skill to saying a lot by using a little, and it’s more complex than just taking the easiest and simplest creative option. 

This stunning video by WHOJO is a lovely example of when that’s done right. It’s captivating and engrossing, holding your attention throughout, while making only a few simple points. 

It’s stark and simple but isn’t “unfinished” or cheap-feeling. 

And the video stays memorable long after you’ve watched it, too!

4. Samsung

 

When you’re a world-leading tech giant, “good enough” isn’t good enough. 

If you’re serious about being on the very cutting edge, then you’re constantly raising the bar. 

That’s why Samsung came up with this amazing multi-display animation together with Mindscape Studio. 

There’s a main center display and two or more on the sides, for deployment at the Samsung Developer Conference. 

Seeing and experiencing something like this in real life would definitely blow you away!

5. PZU

 

In storytelling, there’s a rule: show, don’t tell. 

The great thing about animated video displays at trade shows is that you get to execute that rule in real life, and amaze and dazzle the audience. 

As Siedemzero did for the PZU Event, showcasing their 3D animated event video mapping technology. 

Even if you don’t understand it, it’s clearly pretty amazing stuff!

4. Animated Internal Event Video Production

Internal events are a great way to connect with your employees and bond with them, especially in this virtual business world.

It’s a great platform to launch new products and share success stories with your team.

You can create strong brand recall by sharing your stories and focusing on your core values.

Below are some best examples of animated events videos used for internal communications.

1. TCB

 

There are countless nonprofits and NGOs doing truly noble, selfless work to help those that need it the most. 

But the challenge can lie in simply explaining what it is you really do and how it all works. 

That’s why The Community Builders came to us for help with sharing their success story with their communities and the world. 

So we came up with a surprisingly cost-effective whiteboard-style animation that still looks impressive and holds the audience’s attention, but without straining the budget. 

We wove that in with a friendly script that draws the audience in and keeps them interested and invested throughout. 

The end result was a smashing success and we were delighted to help them tell their story.

Read about TCB's case study here.

2. J&J

 

One of the most amazing things that animated storytelling can do for your business, is explain complex facts simply and make just about anything interesting.

When a department of Johnson & Johnson India’s subsidiary companies was faced with a shrinking market share, it was a confounding mystery.

Untangling it only revealed a bafflingly complicated problem. 

But thanks to careful research and J&J’s most innovative thinkers, they were able to pull apart this mess, figure out the real problems, and brainstormed for solutions that eventually worked.

So how do you share this success story? 

As passionate storytellers ourselves, we pointed out to them that they already had a fascinating story– it was just a matter of telling it right. 

And there’s no better way to tell your story than through animated storytelling.

And that’s what we came up with!

3. Edwards

What is more noble than the preservation of life itself? 

The medical sciences industry is one of constant innovation and improvement. 

It never takes a break.

But with constant improvement come communication challenges. 

How do you keep people informed and up to date on the latest technology on the market? 

Animated video is especially effective at explaining concepts and ideas in the medical and healthcare field, because you can use visuals to simplify and portray complicated and technical ideas and issues easily. 

For example, here’s a video we did for Edwards Lifesciences that we’re especially proud of!

Conclusion

So these were some critical use cases of animated event video production required for your business growth.

Engaging your audience in this virtual world has been a real challenge but animated videos have proven extremely effective for event promotions.

Please feel free to share your thoughts or to add on the use cases and contact us for any queries in regards to animated videos for event promotion.

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