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Motion graphics are a powerful tool for explaining complex technology. They transform data, product features, and abstract processes into clear visual stories that improve understanding, boost engagement, and make technical messaging more accessible and memorable. |
Marketers’ jobs can be both exciting and a bit petrifying: how can you explain complicated technology to people who do not necessarily understand the complexity of tech language? Companies are facing a real problem when it comes to promoting such novelties, as cloud services, machine learning processes, or blockchain ideas.
Going deeper into technical details and weird phrases is likely to stir confusion among potential consumers. As a result, people pay less attention, opportunities are missed, and fewer sales happen.
This is where motion graphics with sound can really help. Motion graphics use moving images, interesting visuals, and spoken words to make hard ideas easy to grasp and remember. They are fun and educational, making even the most confusing idea easy to understand.
For example, imagine trying to explain how a phone system works online; a short motion graphic could explain in just 30 seconds what might take two minutes to explain in a written paragraph.
Motion graphics have become a key marketing tool for companies in industries where new ideas come faster than people can understand them; they are now something you really need, not just something that is "good to have."
Here’s a step-by-step guide on how to create motion graphics for your brand.
The rise of technology-based companies in the last decades has greatly accelerated. Since we now live in a world run by everything related to AI, ML, LLM, blockchain, and related novelties, many people can feel a bit lost in the dark. Those who work in tech-oriented areas know all the specific language, but what about consumers who do not understand these peculiarities?
Here is the problem: if someone does not understand something, they are more reluctant to buy it. Simple as that. Even though they might be interested, difficult language builds invisible barriers that might potentially be difficult to overcome. For example, imagine explaining to someone that a phone system is virtual—what does that even mean?
That is precisely where marketing needs to step in, making even the most complex things easier to comprehend. Using the right words and phrases, professionals can show difficult technologies as something more straightforward, allowing the audience to quickly see the good things about a product.
How is it possible? Through motion graphics services, of course!
Picture Credit: Freepik
Based on different studies, 65% of people are visual learners. This calls for using visual methods of representing complex technologies, products and services that will simplify even the most complex issues. Motion graphics act as the perfect example since they involve animated graphic design components that are easier to comprehend.
Not to be confused with classic animation, which often relies on characters and settings for storytelling or entertainment, motion graphics video production focuses on breaking down concepts into clear and digestible visuals in a dynamic environment. They can include conceptual elements—such as icons, diagrams, text arrangements, or drawings—that are set in motion to clarify an idea.
When applied to complex technology, motion graphics can explain intricate processes in a step-by-step way. Modern marketers can utilize a wide range of motion graphics, using such formats as:
Explore 12 styles of motion graphics in detail.
Imagine a new FinTech company trying to articulate how cryptocurrency wallets work. Instead of relying on an overwhelming and all-encompassing block of written copy, prospective consumers can be attracted to this product with a 60-second motion graphic. It can visually dissect the procedure while explaining a complex concept more understandably.
Picture Credit: Freepik
Motion graphics are more than just good-looking animations. Their key goal is to communicate a story that establishes a relationship between the brand, its complex technology, and the audience.
Based on good storytelling, people get more information from what a company wants to share with them. Just listing technical product features or its intricate specifications is often dull and indistinguishable. Forgettable, if you please. However, a carefully designed story demonstrating how a complex tech product or service addresses a specific issue tends to make a strong impact.
Harvard Business Review reports claim that the human brain loves good storytelling. Thus, why not use this method in tech-focused marketing? When opting for motion graphics, marketers can rely on the following storytelling techniques to squeeze out more from their campaigns:
Storytelling in motion graphics is an ideal blend of both human-like emotions and high-quality information. Do not just simply state that your software makes work 30% easier.
Instead, create a video showing how a very worried employee becomes more relaxed and productive thanks to this software. This emotional connection helps simplify the technology while making the information memorable and relatable.
Still not convinced? Then let us go through the most important advantages of using motion graphics for technology-focused brands:
Thanks to motion graphics, tech marketers can explain things as they are and right away. As a result, consumers will be able to easily comprehend the basics of even the most complicated technologies, such as blockchain, artificial intelligence, or large language models.
New technologies are only getting more and more complex every year, and the progress is still accelerating. The most important thing for a tech marketer is to have the ability to explain things simply. Motion graphics can teach people in a fun way and get their attention without making them feel overwhelmed.
Whether you want to show how a virtual phone system works or break down all the details of cryptocurrency technology, motion graphics change hard-to-understand information into easy-to-understand content. They are more than just animations; they are stories made to get people to understand, feel sure about, and then do something.
The key thing for today's marketers to remember is simple: using motion graphics as a main part of your online plan is the key. The companies that do well in the next ten years will both know the technologies they are marketing and become better at making interesting stories showing their real worth.
The time to implement motion graphics in marketing is now.
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