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5 Animated NGO Videos by TED To Inspire Your Fundraising Campaign

Dec 9, 2022 1:46:55 AM

Non-government organizations need to inspire people to drive change and make this world a better place. 

And sometimes, you have to tell the same story with different perspectives and in simple ways for people to realize the importance of that change. 

NGO Marketing video series allows you to break down macro stories like climate change into smaller stories and tell those micro-stories in a more focused way. 

It helps you simplify your communication, increase engagement and create maximum impact to drive more awareness for your events.

Let’s look at these five animated NGO videos from TED by Giant Ant that share a different perspective on the urgency of combating climate change. 

This animated video series focuses on five important climate change topics and uses the power of micro storytelling to drive awareness about their global countdown event.

1. Why is the World Warming Up?

This animated NGO video is the first in the series and very intelligently compares our earth to a greenhouse and the atmosphere to glass walls. 

It then smartly maneuvers into the comparison of earth’s past versus present situation, keeping the sun as a constant factor. 

This video lays down a strong foundation for the entire series and increases the impact of forthcoming stories.

There’s a reason they call it “the greenhouse effect.” It’s an excellent analogy to use when explaining climate change quickly and simply.

Also, note how the animation actually backs up and amplifies the script to deliver a double-punch.

Check out: How to use nonprofit video production to skyrocket donations

2. What is Net Zero?

 

Fighting climate change is not only complicated, it’s political, too. 

One of the ways we can do this is by reducing our carbon footprint to net zero. 

Net Zero is one plan to help all countries get on board, while being fair to everyone involved. 

See 5 Best Nonprofit Explainer Videos That Won Hearts!

3. Where Does All the Carbon Go?

This nonprofit video beautifully shows where all the carbon goes and compares how humans are releasing 60 times more carbon than all the volcanoes release together. 

Though planting more trees might help, it will not lead to net zero; the only way is to stop releasing excess carbon into the air.

It’s all about the delicate balance of nature, and how human activity has thrown it out of whack. 

Similarly, this animated NGO video balances beautiful visuals and symbolism, in an art style that isn’t too cartoony or too serious, either. 

4. Why 1.5 Degrees?

Scientists say that climate change could raise global temperatures one point five degrees. But… that doesn’t sound like a lot, does it? What’s the big deal? 

Well, as it turns out, it is a big deal. Let’s see how GiantAnt explained a complex problem in simple terms using the power of animated storytelling.

Like a lot of creative work, when a good animated video does an amazing job of storytelling, you don’t even really notice, because it feels so natural and simple. 

Now, ultimately, there’s no point educating the public about a serious issue, if they don’t know what they’re supposed to do about it. 

Even in advertising and marketing, there’s something known as a “call to action:” Buy this product, use this service.

But with an issue as global, complex, and multi-faceted as climate change, what can one individual person really do?

That’s what this series has been leading up to: the final video where they tell you, the viewer, what you can do to help.

Check out how we helped Factspread with their animated nonprofit videos!

5. Why Act Now?

This animated video talks about how we release 55 Gigatonnes of greenhouse gasses yearly. 

With this speed, we’ll need 8 trillion dollars, like half of the US economy today, to scrub those gasses out. 

It will be much cheaper to develop new technologies that don’t emit CO2 and make small changes to our lifestyle.


There’s an old saying: “no single raindrop believes it is to blame for the flood.” Fighting climate change is all about lots of people making lots of small changes, rather than one magic solution which does not exist. 

Conclusion

NGO videos are a great way to market your event and build awareness, but it's essential to cater to different perspectives and focus your story. 

Instead of just putting all your eggs in one basket, use an animated video series to tap into the power of micro storytelling.

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