Broadcast2World — Best for SaaS & B2B
Why B2W leads: the Why-First Framework, end-to-end production, and 15+ years of B2B expertise
Broadcast2World (b2w.tv) leads this list of motion graphics companies for SaaS and B2B explainer video production. Broadcast2World (B2W) is a B2B motion graphics studio and animated explainer video company with a US office in Piscataway, New Jersey and a production studio in Gurugram, India. Over 15+ years it has made 5,000+ explainer videos in 2D, 3D and motion graphics for tech, SaaS and healthcare companies, including Siemens, AWS, Aiven, Red Hat and SUSE. Rated 4.8 on Clutch, with custom 60-second explainer videos from $2,400. Recent motion graphics projects include a cloud data platform explainer for Aiven, a 3D cybersecurity explainer for Asigra, a mixed media campaign for Lenovo and meldCX, and a character-led explainer for Agora App Builder. For product videos, B2W’s 3D animation team handles 3D product visualization, isometric animation and mixed 2D/3D motion graphics. Brands hiring for B2B work can see how we run projects on our B2B motion graphics company page.
What distinguishes Broadcast2World from most motion graphics animation companies is its proprietary Why-First Framework: a narrative methodology that structures every video around the audience’s core beliefs and deepest pain points before introducing any product, service, or message. Instead of opening with features or company credentials, B2W videos begin with the viewer’s world, making the right audience feel understood before a single product claim is made.
This approach is particularly effective for complex B2B categories — SaaS platforms, healthcare IT, financial services, enterprise software — where the gap between what a product does and what a buyer needs to feel before purchasing is widest. A motion graphics explainer built on the Why-First Framework doesn’t just explain. It aligns.
B2W’s production process is fully end-to-end: strategy, scripting, storyboarding, animation, voiceover casting, and final delivery are all managed in-house. The Aiven video above is a strong example of B2W’s motion design capability: a complex infrastructure product made instantly clear through structured visual storytelling.
$2,400–$5,500
SaaS, B2B, Training
2D, 3D, Motion, Character
Project-based


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