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| Explore 15 best fintech videos shaping the financial world. This curated roundup spotlights fintech explainer videos, fintech animation and financial animation that turn complex concepts into clarity and results. Use it as a practical swipe file for finance video ideas, financial explainer video production, and both financial services video marketing and fintech video marketing to boost engagement, trust and conversions. |
They say money makes the world go round. It directly affects almost everyone and everything in our lives. And yet, most people don’t really understand it beyond managing their personal finances and balancing a checkbook each month.
The world of finance is mysterious to many, and when finance meets technology, it can feel even more confusing unless it’s explained effectively. So, as a financial brand, how do you convey your tech-related, complex offerings or services effortlessly? The answer: fintech explainer videos.
Fintech videos transform complexity into clarity. They help startup founders, banking brands, and fintech marketers resonate, educate, and convert with confidence. In this blog, with the help of some amazing fintech animation videos, we’ll explore exactly how.
Motion, music, abstract figures, graphs, 3D animation, kinetic typography, pictures, and brand colors—this is what this finance video production is all about. It's short, wrapping up in just 47 seconds, but not before leaving a lasting impression of what the brand does—investing, cryptocurrency, options, gold, brokerage, etc.
The rebranding video effortlessly introduces you to the new Robinhood and its new visual identity. It exudes such a strong presence of the brand and its offerings that every other brand should take inspiration from it.
A dog shaped like a rectangle and a human figure with a semi-circle upper torso take us on a journey to explore how Sanlam Indie believes life insurance should be more about living. The video demonstrates what they offer to make that happen.
Using graphs and shapes, this 2D animation video simplifies the complexities of cover and wealth bonuses. From young adulthood to retirement, it highlights what you can gain.
It ends with a strong CTA: Don't just insure your life, create wealth with Sanlam Indie. This compelling promise can drive high conversions for the brand.
Credit interest confuses even seasoned players from time to time. So, Vancity's approach to teaching us about credit interest in just under two minutes is an amazing strategy to grab attention. They explain a concept that often leaves us scratching our heads and establish themselves as a credible source in the domain.
The video uses an animated cartoon character and a voiceover to guide viewers through the nuances of credit interest. Elements like the bill statement pop-up, the clicking sound of money, and the weekly calendar add small but crucial details that make the topic easier to understand, keeping viewers so engaged. It is undoubtedly one of the best fintech explainer videos on the list.
One thing about this animated fintech video is that it's constantly in motion—you won’t have a moment to rest your eyes; it’s that dynamic. It starts with a 3D-animated data placard, zooms into a phone screen, and suddenly shifts to a bag. The dynamic motion pulls you into the video, making you feel like just another object fluidly moving within it.
Not only is this mixed media animation video an impeccable watch with its visual elements, but it’s also spot on in its purpose—introducing PayPal’s speedy new guest checkout. The way text is used is also very creative. With each word spoken in the voiceover about the feature, the text grows bolder and bigger.
The last few seconds, where we feel like we’re rushing through hundreds of dangling objects at full speed, create such an adrenaline rush before the video wraps up.
This fintech explainer video from VISA starts with the concern that businesses spend billions protecting sensitive data, yet increasingly aggressive cyberattacks and highly motivated cybercriminals continue to pose a threat. Once the video highlights this pain point, it seamlessly introduces VISA Threat Intelligence as the solution.
The animated explainer video is simple yet effective—it presents a problem, offers a solution, keeps the audience engaged with constant motion graphics, informs them through a clear voiceover, and effortlessly establishes the brand’s visual presence throughout. This is what makes it one of the best fintech explainer videos on the list.
A tune that sticks in your mind, 3D animations that leave you in awe, and captivating transitions that perfectly fit the groovy tune—this financial animation video from Wise proves that fintech video marketing doesn’t have to be boring. The video has no voiceover, yet the dynamic kinetic typography animations and spot-on visual elements effortlessly highlight the new Wise design system.
The use of pictures of global locations, text in different languages, maps, bills, different currencies, and the globe all emphasize how Wise is making going global feel like going local. These small but important details explain why this finance animation video is one of the best financial services content pieces on this list.
This 2D animation video is guided by a slow and calm voiceover that explains how Mastercard is connecting people, businesses, and governments worldwide in today's digital scenario.
The finance animation video illustrates how they are designing easy and secure payment methods. To emphasize this, it uses character animations to show how you can make payments from the comfort of your home or on the go.
The way it features different people in various contexts and connects them all through Mastercard payments positions the brand as one trusted by a massive number of users. This instills confidence in new potential customers to choose Mastercard's fintech services and reassures existing users that they have chosen a credible product.
This innovation in storytelling used in this video is also what makes it one of the top financial services explainer videos on the list.
Now, this is hands down one of the most high-quality 3D animated marketing videos on this list. The sheer creativity of introducing Cash App’s offerings in just 30 seconds using a sort of underwater magical world deserves praise.
The way the video asks, "Want to move money instantly?" and visually represents this by having a triangular prism travel through one portal-like structure and emerge from another is amazing.
The voiceover explores "what if" scenarios you can achieve with Cash App, while the different 3D elements gather, move, and scatter in a way that acts as a sensory stimulus, keeping your eyes glued to the screen throughout. The balanced synergy of the visuals and the voiceover makes it one of the best finance videos on this list.
This 2.5D animation video explains how you might not be unleashing Bitcoin’s full potential and demonstrates how Stacks can help users. The clever use of shadows creates a 3D-like illusion, while smooth transitions and a calm voiceover guide viewers through the technical aspects of how Stacks leverages and extends Bitcoin.
One of the major financial marketing challenges is explaining complex technical details. By pairing the right visuals with simple explanations, this video overcomes that hurdle impressively.
Want to explore more about the challenges of marketing financial services and how to overcome them? Check out our insightful finance e-book!
This educational video from Venmo explains what crypto is. It is a simple black-and-white 2D animation that uses color in specific elements to create contrast against the white background.
At the start, it illustrates how the way we exchange value has evolved—from barter to gold, cash, and now digital currency. It then discusses how crypto holds the potential to be the next generation of digital currency.
The use of hand-drawn cartoon characters, graphs, and an enthusiastic voiceover makes this video a breath of fresh air, delivering its message effectively without unnecessary layers of complexity. It is one of the best explainer video examples in this list.
“Cart abandonment” is a serious problem in online shopping and website design. Basically, it’s when people visit a site, click “add to cart” but never check out. The website updates its inventory on those items since they’re about to be purchased, but the purchase never happens. If this happens often enough (and it does), it leads to serious problems for the site’s infrastructure.
Klarna is an innovative payment solution that addresses this problem effectively. But with their customer base consisting of many small businesses already overwhelmed with the tasks of setting up an online shopping portal and logistics, it was a challenge to explain how their solution works easily and simply. Even getting their attention and holding on to it long enough for them to hear them out, would prove tricky.
That’s why they chose to use an animated explainer video. Animation has the unique ability to attract attention and interest, and explain complex ideas in-depth without boring or overwhelming the viewer. It also has great memory retention, staying memorable long after it’s been watched even once.
Art and creativity aren’t attributes we often associate with a bank. But this absolutely gorgeous animated video for Cred challenges the stuffy, all-too-serious image.
NeoPop was their new design language, giving their customers a visual treat and a burst of life and color. And this product explainer video shows it off perfectly. The vibe and tone of the video looks and feels like something you’d see on a video game rather than a banking billboard advert.
What we especially love about it is that it injects a breath of fresh air and life into their persona, but without losing a sense of slick professionalism and competence. It’s lively, but not goofy or unserious. Proof that you can visually have your cake and eat it too!
Investing is complex, to put it mildly. But does it really have to be?
Using the power of AI, Daloopa is a tool that can aggregate and organize vast amounts of information about any company. This helps investors save time, be more efficient in their research, and make better decisions daily.
Their character animated video is a great example of explainer videos that simplify complex concepts. The video explains everything while staying engaging, simple, and easy to understand.
And it does so without boring or overwhelming the viewer, keeping their attention and interest from start to finish easily, thanks to its slick and clever animation style. We also love their art style and bold colors.
We’ve all had the experience of trying to help someone figure out how to use an app or new electronic device. Especially our loved ones who are older and/or simply not tech savvy at all.
It’s difficult! And when they ask someone to help them navigate a website, they open up a myriad of cybersecurity risks, too. It’s even worse with sensitive portals like banking platforms, where money is involved.
Imagine your grandmother asking a stranger to help her figure out her online banking portal. If this stranger is less than trustworthy, it could spell disaster. Fortunately, Kalgera has the solution: A way for older people to appoint nominated “carers” to help them with confusing online portals, websites, and banking platforms safely and securely.
And to help explain how it all works, Kalgera opted for this adorable 2D animated character video, using a relatable story, which is one of the best ways to break down a lot of facts and information easily. Note how this fintech explainer video demonstrates its simplicity, convenience and ease of use.
It’s far more interesting and entertaining than a long list of tech specs and features, and far more memorable too!
The banking industry is famously conservative, having been around at least as long as money itself has existed. So at times, it can be hesitant to change.
That’s why Santander decided to think outside the box and created STRM, dismantling the tunnel-vision-like approach of customers and banks, and opening up a world of transactions for everyone in all directions.
Their animated explainer video was similarly unconventional, using bold colors and tasty graphics, paired with a simple friendly script, to explain how it all works. It’s eye-catching and immersive, drawing you into the script like a story, and unpacks the solution methodically without getting boring or technical. It’s accessible to everyone– just like banking should be!
Financial animation videos break down complex topics like blockchain, AI investing, digital banking, and cryptocurrencies using simple yet engaging visuals. They demonstrate how these financial solutions can improve people’s lives.
As financial services become increasingly digital, fintech companies are turning to these financial videos to showcase financial offerings, expand their presence, connect with target audiences, build trust, and ultimately attract more users.
Here are some concise insights fintech brands can follow to create effective fintech videos:
1. Clarify Your ContentAs a fintech startup, you should use animated financial services video marketing because it offers the following benefits:
1. Simplify Complex Financial ConceptsFinance and technology are two of the most complex topics to explain. However, animations, infographics, and clear explanations can help remove the intimidation surrounding these financial concepts and make them easier to understand. They are the best tools for reducing confusion around any financial technology.
2. Demonstrate Unique Value PropositionsDigital products often don’t have a physical form, and even if they do, highlighting their key features can be challenging.
With animation, you can take viewers on a tour of your product’s offerings, nuances, and features. You can also showcase in detail the unique aspects that set it apart from competitors.
3. Boost Engagement & Retain AttentionAnimated finance videos transform complex fintech concepts into visually appealing stories that engage viewers and increase the likelihood of them taking action—such as signing up or downloading an app.
4. Build Trust & CredibilitySeeing is believing in the financial technology industry. So, when you show your fintech product in action, highlighting its security measures, compliance standards, and benefits, you reassure potential users about your credibility.
5. Enhance Brand RecognitionThe consistent use of brand elements like logos, colors, and design styles in your animations helps audiences remember and trust your financial product and its offerings across different channels.
6. Foster Emotional ConnectionsBy illustrating real-life scenarios, case studies, and solutions to everyday pain points, animated financial videos resonate with viewers on a personal level, fostering loyalty.
7. Offer a Cost-Effective Marketing ToolOnce produced, animated financial services videos can be shared across multiple platforms without significant extra costs. They can also be easily updated as your fintech product evolves.
Turnaround times vary for different fintech video productions. However, to give you a ballpark estimate, it can take our animation video company anywhere from 4 to 6 weeks to produce a fintech animation video.
This production timeline includes research, ideation, scriptwriting, storyboarding, animation, and video editing, as well as time for review and feedback.
The pricing of a financial explainer video production depends on factors such as the video's length, the complexity of the creative process, and the animation style. However, to give you a ballpark figure, most of our 2D animation videos range from $2,400 to $4,800.
Generally, whiteboard animation is the least expensive, while 3D animation is the most costly. All our animation packages include scriptwriting, voiceover, storyboarding, graphics, animations, and sound effects.
And this wraps up our exploration of the top fintech videos. Each video was unique—some took a mellow approach to highlight the product offering, while others were fast-paced and wrapped everything up in less than a minute.
Some focused heavily on creative visual elements, while others relied more on the voiceover. One thing they all had in common was their ability to simplify complex topics like intricate financial technology or fintech market trends, making them easy to understand.
You, too, can create amazing and engaging video content around your product. All you need is a little inspiration—and you should have found plenty of finance video ideas here, right?
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