If you are in a hurry, we recommend watching our compilation of the best healthcare marketing video examples:
The healthcare industry, in general, has become more important than ever thanks to the pandemic.
And it’s always been a vital and critical industry. After all, what’s more noble than preserving and prolonging life?
But it’s an industry that only a few understand.
The obvious solution would be to simplify the principles so that any layman can grasp them.
That works for the B2C sector, but what about the B2B?
Dumbing the message down too much can backfire in B2B communication since you’re dealing with qualified professionals.
But going into too much detail can make your message boring.
So, you need a solution that meets the needs of B2B and B2C halfway.
And that is where animated healthcare videos come in.
These videos simplify essential concepts, all while keeping the science intact.
That makes video an incredible tool for healthcare marketers. Before we look at the best healthcare videos, let’s understand why you need them first!
Health insurance and healthcare management are nearly as complex and confusing to outsiders as the medical science it supports.
And this is a frustration that is shared not just by patients but even by the doctors, nurses, and medical professionals working in this often imperfect system.
Athena wanted its audience to know that they don’t just sympathize but actually want to fix this broken system.
So they set out to connect with their audience: not the patients, but the doctors themselves.
Their video begins by laying down the olive branch of admitting that the system is far from perfect and that they understood their world.
And then, it builds on that by addressing their frustrations and explaining how they’re working to fix things for the better.
Aside from the beautiful and appealing visuals, this video is an excellent example of understanding your audience and speaking their language.
When people think of medical science, a stately doctor with multiple degrees and nearly a decade of education comes to mind.
But the medical field needs professionals of all kinds, from doctors and nurses, to medical equipment technicians and hospital administration staff, to carry out a myriad of highly specific paperwork and communication.
And it’s a field that is evergreen and always in need of more trained professionals.
So Westwood healthcare put out this lovely animated video to remind its audience that there’s an entire vital field in need of workers and employees of all sorts and skill levels.
And they all need training and certification.
The healthcare explainer video’s script and graphics combine to deliver a disarming, friendly and appealing experience and encourage the viewer to think about healthcare as a career they may have never considered before.
Sending a letter in the mail is a simple enough idea. So is mailing a package. We don’t think about it much.
But what if you had to send medicine, vaccines, or medical lab samples that are fragile and highly sensitive to temperature, pressure, humidity, and more?
You can’t just drop something that delicate and essential into a mailbox or send it via UPS, can you?
Well, as it turns out, UPS is highly skilled at transporting such critical and delicate substances.
And that’s why they commissioned this video to get the word out about their specialized service for the healthcare industry.
The healthcare video took special care to speak the language of medical researchers and laboratories, emphasizing that they understood their world and their specific needs.
This way, the video builds trust and rapport with the viewer, that they’re the right people for such a critical task.
Video, and animated video, in particular, is fantastic at breaking down complex or abstract ideas into elements and visuals that just about anybody can understand.
And metaphors are fantastic for explaining ideas that are difficult to grasp by comparing them to unrelated concepts that are already well-understood.
Animated healthcare explainer videos can do both, and Buck’s video for Summa Health is a brilliant example.
By using playful and clever metaphors, emphasized by lush visual elements, this video compares a team of dedicated healthcare professionals to a sports team, a coach, and a teammate that always has your back in any challenge you face.
It’s a simple idea but powerful, and a pinch of lighthearted humor doesn’t hurt either.
Let’s just preface this by saying that we love this script.
When you combine delicious graphics with a smartly-written explainer video script, you can make a simple but powerful point that stays memorable long after the viewer has watched it.
This is a prime example by Elysium Health of how powerful and effective animated healthcare videos can be!
If there’s one perfect example of what brand videos are all about, this would be it. Blue Crossover Health is a startup offering primary care services.
The viewer is treated with a heartwarming connection with a story between the doctor and the patient, bridging the gap and bringing all the expertise into one place.
This video for Solea is easily one of the best animated healthcare videos we’ve ever seen.
Beautifully simple and minimalistic, with a fantastic script that seizes your attention from beginning to end– and all for a product that most people watching would probably not be too interested in.
We simply love the video for Summa, a non- profit integrated healthcare delivery system.
It focuses on the overall evaluation of a patient’s well-being and providing healthcare with the best professionals.
The video not only brings all the elements of animation but also science which is the bigger aim for animated healthcare videos.
Another video that will surely grab your attention is by Elysium Health.
It offers health products built with science, such as dietary supplements and anti-aging drugs.
This video is easy to comprehend; even if the viewer has very little knowledge of medical terms, they can also easily grasp how Elysium Health works.
One of the best healthcare videos shows that healthcare is an area that can be very tricky to understand but it’s cruciality is very vital.
Blue Cross Blue association is a federation of 35 separate US health insurance companies that provide health insurance in the United States.
The motto of the video is to help people understand how they can save money being in the same federal horizons, joining hospitals, associations, and patients all under one roof.
The Healthcare Homes medical animation nails it in delivering key details about Australia's primary patient care reform.
With its Infographic animation, clear narration, straightforward visuals, and accessible approach, it's a gem for spreading the word about Healthcare Homes and their perks for those battling chronic health issues.
The simple character animations work wonders, using basic visuals to spell out what to anticipate with crystal clarity.
One of the most effective ways to catch attention is using video to explain how Cardiac Surgery complications can be fatal.
Visual content is inherently engaging, and animated explainer videos capitalize on this.
Explainer animated medical videos offer a simple, engaging, cost-effective way to communicate information to a broad audience.
It was produced to inform the world, gain trust, and explain Edwards has the best in class products to resolve the complications.
The combination of visuals, story, text, and character animation design keeps the audience engaged and attentive to the presented message.
Health insurance might be all business, but who said marketing videos have to be?
Oscar Health Insurance flips the script with a cheeky animated clip that proves accidents are the ultimate party crashers.
Pro tip: When in doubt, sprinkle on some humor to keep things light and lively!
In this video, Pharming Healthcare spreads awareness about APDS (Activated PI3K Dela Syndrome) which could save many lives.
Although a little on the long side, this 3D animated video manages to grab and hold the attention of viewers not just because it looks great, but because it shows the complex mechanisms of the disease which educates & spreads awareness – and in doing so the video also cleverly highlights the importance of early detection that could save lives.
Broadcast2World hit the mark with this short & sweet 70-second mixed media animation product video that links Swisse’s product to a concept we’re all familiar with: the fountain of youth.
This video seamlessly blends live action with animation, delivering an emotional punch that effectively communicates pain points and solutions.
It's not just about selling a product; it's about hitting marketing milestones like boosting brand awareness, enhancing branding, and driving engagement.
Elevate your product's narrative with our animation expertise. With B2W, you'll get tailor-made videos and transparent pricing, all in one smooth interaction.
Want more? Check out best healthcare marketing video commercials!
Whether it's the heartwarming New York commercials, Medical Realities, or hospital management software, healthcare firms of all sizes are producing their own high-quality video content.
This trend includes promoting medical software development services, which play a crucial role in modernizing healthcare delivery and enhancing patient outcomes.
The content is taking the form of:
And much more, and the content appears to be accelerating.
Consider animated video as an economical and potential alternative if you're in the healthcare sector and trying to build your firm.
A small investment today might set you up for significant gain in the future.
This technique may benefit urgent care facilities, spinal clinics, psychotherapists, pain management organizations, physical therapy centers, ambulance companies, hospital systems, and many other businesses.
For those considering branching out into the entrepreneurial side of healthcare, exploring small business ideas can provide valuable inspiration and direction.
High-quality video may help you not only attract new customers and patients, but it can also help you convert more of your present visitors.
It may improve your SEO, provide your users with a better experience, and generally enhance your brand.
A key part of being a healthcare professional is educating your patients about their health so that they can make the best-informed decisions for themselves.
And animation is a powerful, effective tool that can help you better explain complex ideas and issues to your patients.
This is true regardless of what aspect of healthcare you have devoted your career to, whether you’re practicing medicine, in hospital administration, training, or working in pharma and research.
If healthcare marketing video storytelling isn’t a part of your strategy to inform and educate patients, doctors and administrators, it’s never too late to start with a trusted medical video production company!
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