Many business people utilize video marketing and for good reason. It works, plain and simple. That is, provided it catches on with those it is intended for and goes viral. However, things don’t always work out that way. Entrepreneurs of all stripes will put out what they think is one dynamite video only to find out it doesn’t quite catch on. People aren’t viewing it in the numbers they had hoped and they aren’t talking about it or referring others to it.
While there is no surefire way of making sure or knowing in advance if a video will go viral, since that will ultimately be decided by the viewers, there are certain blunders made that should be avoided at all costs when it comes to video marketing and we will briefly cover five of them. With that said, let’s begin.
One, the video is all about me, we and I. That is a total turnoff to most viewers. If you want people to pay attention to what you have to provide in terms of products or services, they need to know what is in it for them. They couldn’t care less about your offering if there is no benefit in it for them.
Two, it doesn’t convey any kind of message that shows it fills a need for people. You can get all the views in the world, but if whatever it is that you are providing does not take care of or provide a remedy for people’s problems, then it doesn’t mean squat in the grand scheme of things.
Three, it doesn’t make people want to refer or forward it to other folks they know. One of the best ways of doing this is to make an animated video. If you are not sure of how to go about it, this post will point you in the right direction.
Four, and this unfortunately is a sad but true fact: sometimes your “viral” video just plain sucks. Don’t feel bad because many marketers are in the same boat. They may have a great product or service, but their skills at making videos, and most importantly viral videos leaves a lot to be desired. When it comes to getting a video for your product, app or service, it’s best to leave your viral video production to the professionals
And finally number five. Your video just doesn’t get the message across that you are trying to convey. Some people have great services or products to offer that folks are truly interested in but just don’t have the skills to get the point across in the form of video. Once again, here is where someone who is well versed in matters of viral video production comes in handy.
The bottom line is this; yes, video marketing – done right – is highly effective. And if you can get your video to viral, then you may have a hit on your hands, provided it leads to sales. The good news is that even if your video making skills are sub-par there is help in the form of viral video companies who can help you with everything from basic to advanced and even animated viral videos.