Video Marketing Statistics 2025: Best Digital Strategies for Success

Video marketing statistics show that video content can be a powerful tool for increasing engagement on social media platforms. 

These key stats demonstrate how effective video marketing can be and should be taken into consideration when creating any digital marketing strategy.

Video marketing is quickly becoming one of the most popular forms of digital marketing as it provides an effective way for companies to get their message across and reach a wider audience. 

In this blog post, we'll explore the latest Video Marketing Stats and discuss how marketers can use these insights to create successful campaigns.

Here’s an updated list of video marketing stats for 2024.

Video Marketing Usage Statistics

• 60% of viewers prefer watching online video over TV. Marketers can use this to prioritize digital video ads over traditional TV ads.(Source)

Digital video ads are preferred to traditional TV ads, with viewers preferring to watch the online video over TV, marketers should prioritize digital video ads over traditional TV ads.

In addition, digital video ads offer better-targeting options, so marketers can deliver their message to the right audience at the right time.

• 62% of people said they were more interested in a product after seeing it in an Instagram Story. (Source)

• 43% of users say they want even more video content from marketers. (Source)

Marketers should strive to increase the amount of video content they provide to meet user demand.

• 91% of businesses use video as a marketing tool. (Source)
  
  
  https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

• 57.8% of the world’s total internet users use Facebook monthly. (Source)
  

https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/#Facebook_statistics

This massive reach gives marketers an amazing opportunity to expand their reach with video advertising campaigns.

Video marketing campaigns on Facebook have proven to be highly successful, with click rates as high as 12%.

With these powerful insights in hand, marketers can create more effective and successful video marketing campaigns that drive results.

• Viewers are 85% more likely to make a purchase after watching product videos. (Source)

Product videos are a great way for brands to showcase their products and services and drive conversions, so marketers should take advantage of this insight when creating marketing campaigns featuring product videos.

• According to HubSpot, adding video to your email marketing efforts can increase open rates by 19% and click-through rates by 65%. (Source) 

Marketers should try using video in their sales emails to improve engagement and click-through rates.

• 92% of marketers say video is an important part of their marketing strategy. (Source) 

Marketers should know that video is no longer an optional part of their marketing mix – it’s a necessity.

• 90% of customers report that product videos help them make purchasing decisions. (Source)

Product promotion through video is an effective way for marketers to attract viewers and help them make purchasing decisions, so it's important for marketers to create compelling product videos that convey key information about the products being showcased.

• 71% of consumers say watching a product video leaves them with a positive impression of the company. (Source) 

Social Media Video Marketing Statistics

• 74% of consumers report they have been convinced to buy a product or service by watching a brand’s video on social media. (Source)

This shows the power and effectiveness of using video as part of a marketing strategy for businesses. Video can be used to showcase products, tell stories or demonstrate how to use them in an engaging way, which can have a positive impact on sales and customer engagement.

• 76% of businesses that use social media for marketing found that it increased traffic to their website. (Source)

Marketers should consider how they can use different platforms such as Facebook, Twitter and Instagram to create engaging content about their product or service which will drive users to their website. They should also think about how they can promote their video content on these platforms and use it to generate interest and conversions.

Additionally, marketers should ensure that the landing page of their website is optimized for mobile devices, as this is increasingly important when users are viewing content from social media networks.

• Email subject lines featuring the word ‘video’ had higher open rates compared to those without. (Source)

Marketers should consider how they can create engaging video content and use it to capture the attention of their audience.

Additionally, they may explore tools and technologies to enhance their content creation process, such as employing a proficient video editor for seamless editing, leveraging audio to text conversion for better accessibility, and incorporating an interactive touch through an AI Avatar to elevate user engagement.

These strategies can contribute to a more dynamic and compelling multimedia approach in marketing efforts.

• Using video in Tweets boosts engagement by up to 33%(Source)

This highlights the importance of incorporating video into social media strategies.

Marketers can use this information to incorporate more video content in their Twitter marketing strategy, prioritize videos uploaded directly to the platform, and create visually appealing videos to capture users' attention.

https://blog.hootsuite.com/social-media-advertising-stats/#General_social_advertising_statistics

• The social media ad click-through rate worldwide is 1.2%. (Source)

Marketers should consider leveraging social media platforms such as Facebook and Twitter when promoting their brand through video ads in order to maximize click-through rate.

• Viewers are 85% more likely to make a purchase after watching product videos. (Source)

Product videos are a great way for brands to showcase their products and services and drive conversions, so marketers should take advantage of this insight when creating marketing campaigns featuring product videos.

• Live streaming has an average engagement rate of 8X higher than traditional prerecorded videos. (Source)

Marketers should consider leveraging live streaming as part of their video campaigns given its high engagement rate compared to prerecorded videos. They can even explore stream monetization strategies to
generate additional revenue.

• 91% of active Instagram users say that they watch videos on the platform weekly (Source)

 Instagram Stories are a great way to grab attention, as videos are three times more likely to be watched than other types of posts.

• 84% of businesses increased social media video posting frequency over the past year. (Source)

Businesses are increasingly using social media videos as part of their marketing strategies, with the majority increasing its frequency within the past 12 months.

• 77% of marketers say their company uses YouTube to host marketing videos. (Source)

YouTube is still king when it comes to hosting company videos, and most businesses prioritize this platform when sharing content.

Mobile Video Marketing Statistics

• Over 55% of consumer video views come from mobile devices. (Source)

As more people access the internet through their phones and tablets, it’s essential that marketers optimize their video content for mobile viewing experiences as over half of all consumer video views come from these devices.

• 86% of people watch videos on their smartphones at least once a week. (Source)

People are increasingly turning to their mobile devices to watch videos, with 8 out of 10 reporting that they use this form of entertainment on a weekly basis.

• 90% of marketers say that using interactive elements in their mobile videos has helped them engage with consumers better. (Source)

• Mobile videos are five times more likely to be shared than desktop videos. (Source)

 Videos shared on mobile platforms are far more likely to be shared than those posted on desktops, making it an important component of any digital marketing strategy.

• Over 80% of marketers have reported that mobile video has helped them increase brand awareness. (Source)

Mobile videos are great for driving brand awareness, as 8 out of 10 marketers said that this type of content had made an impact in this area.

• 42% of people surveyed see mobile videos as more trustworthy than TV advertising. (Source)

People are more likely to trust information from mobile videos than from television campaigns, with over two-fifths found to be more reliable sources.

• Over 75% of 18-34 year olds watch product videos on their mobile device before purchasing online. (Source)

Young adults are increasingly turning to their phones when it comes to researching and buying products, with most viewing related videos on their devices before taking the plunge.

• 99% of advertisers surveyed increased the amount of money they spent on mobile video ads between 2017–2018. (Source)

As businesses become more aware of the importance of mobile campaigns, most have significantly increased their spend in this area within the past 12 months. 

• 81% say that adding subtitles and captions to their video ads help them engage better with audiences watching on smartphones and tablets. (Source)

Including subtitles and captions can provide a much more immersive experience for viewers when they’re watching through small screens, 8 out 10 advertisers believe this is effective for increasing engagement.

• Over 75% of consumers watch videos with the sound off. (Source)

With most mobile users believing that watching videos on their phones should be a quick and discrete activity, they often opt to turn off the sound in order to avoid attracting attention. 

• 66% of tech companies now have dedicated video teams for mobile devices. (Source)

As businesses become more aware of the opportunities offered by mobile marketing, many have created specialized teams to develop content specifically for this medium. 

Video Marketing ROI Statistics

• 91% marketers said video gave them a good return on investment (ROI). (Source)

The majority of advertisers have reported that video can be a great tool for driving ROI, with the majority confirming it has been successful in this area. 

• 60% consumers prefer to watch live videos than pre-recorded ones. (Source)

Live streaming is becoming increasingly popular with audiences, who are more likely to engage when watching a stream that’s happening in real-time rather than pre-recorded content.

Marketers should take advantage of this trend by investing in technology to get their message across quickly and effectively. 

• 90% say video marketing has helped them generate leads. (Source)

https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf

Video marketing is the use of videos to engage with potential customers and drive conversions.

It can help build relationships, tell stories, and provide information that drives purchases.

Furthermore, it helps increase brand awareness and recall, as well as being an effective way to reach and convert customers.

• 63% of marketers plan on creating more vertical format videos due to increased engagement levels. (Source)

Consumers are engaging more with content presented in vertical formats, which means that marketers should start thinking about how they could produce more of these types of videos to capture higher engagement rates and ROI growth.

• 51% say landing pages featuring explainer videos increase conversions by 80% or more. (Source)

Explainer videos are an effective way to inform viewers about products or services, meaning they’re much more likely to convert if they understand what’s being offered. 

• 44% believe that adding soundtracks to their video ads helps boost user engagement. (Source)

Adding soundtracks can be used as a way to quickly set the tone and mood for your adverts, which can help draw in viewers and maximize engagement levels.

• 41% of respondents agreed that stories featuring mobile videos increase brand recall. (Source)

Storytelling is an important part of any mobile campaign and advertisers should think carefully about how they can incorporate it when creating content for this medium. 

• 36% believe interactive elements increase purchase intent 3x compared to static ads. (Source)

Adding interactive elements such as quizzes or polls allows audiences to become involved directly with campaigns, leading to them wanting further information or even buying the product or service being advertised.

• 80% of marketers saw an increase in engagement through videos.(Source)

With the right combination of creative content and marketing strategy, mobile video campaigns can be extremely effective when it comes to generating higher levels of engagement. 

• 68% prefer ads that offer personalization options on mobile devices. (Source)

By offering a range of custom features such as product recommendations or tailored messaging, companies have found that users are more likely to engage with their brand.

Video Marketing Costs Statistics

• 42% of video marketers say they spend between $0 and $500 on an average video. (Source)

https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf

This cost can vary greatly depending on the complexity of the production and if any additional services are needed, such as hiring actors or post-production editing.

Marketers should be aware of this figure when preparing their budgets for video campaigns.

• Companies invest an average of $7,500 in video marketing. (Source)

To effectively promote their products and services, companies are investing more money into creating videos that are well thought out and engaging for their potential customers.

• 18% of companies invest more than $50,000 per year into video projects. (Source)

As the demand for video content rises, so too does the amount being invested in it from marketers looking to increase their ROI from these campaigns.

• It costs 5x more to produce a live-streaming video than it does a pre-recorded one. (Source)

Live streams offer a unique way to engage with audiences but they come at a higher cost due to having to rent or purchase equipment and book time on streaming platforms in order for them to be successful. 

• Video ads on social networks often have prices ranging from $25–$50 per thousand views. (Source)

Depending on the platform and type of ad campaign you want to run, prices can range significantly so it pays to research carefully before launching these types of campaigns. 

• 63% marketers plan on creating more vertical format videos due to increased engagement levels. (Source)

Creating vertical videos takes up less space when shared across mobile devices but still provides big returns in terms of engagement rates.

• 41% respondents agreed that stories featuring mobile videos increase brand recall. (Source)

Storytelling through mobile videos makes your company far more memorable than static adverts which is why an increasing number of brands are using this technique amidst competition for user attention.

• 36% believe interactive elements increases purchase intent 3x compared to static ads. (Source)

By adding interactive elements such as polls or quizzes into mobile videos, consumers become involved with the content and therefore more likely to convert after watching it.

• 80% of marketers saw an increase in engagement through videos. (Source)

With the right combination of creative content and marketing strategy, mobile video campaigns can be extremely effective when it comes to generating higher levels of engagement.

• 68% prefer ads that offer personalization options on mobile devices. (Source)

Conclusion

Video content remains one of the most effective ways for brands to reach out to consumers, drive engagement, and ultimately convert viewers into paying customers. 

When used strategically and with proper budgeting, it can reap high returns for brands that take the time to craft creative and captivating videos. 

The success stories associated with investing in video content campaigns are proof that this type of marketing should remain at the top of any business's list when looking to increase its ROI from investments across channels.

According to Salesforce's 2023 State of Marketing Report, marketers are adapting their priorities to meet the industry's ever-changing landscape more than ever.

In addition to this, marketing organisations are reported to be leading customer experience (CX) initiatives.

Video is one of the most flexible mediums for delivering high-quality customer experiences to a range of audiences relevant to your brand.

It's engaging, highly customisable and can be delivered to an enormous range of audience profiles across a diverse range of channels.

If you need video content for your business, you can get you free video plan below!