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Detailed guide on creating high-converting video ads on LinkedIn!

Sep 2, 2022 3:02:06 AM

Since its inception in 2003, LinkedIn has been a uniquely powerful tool for connecting businesses and clients.

And today, in this heavily interconnected world, even more so than ever.

So it’s no surprise that advertising and marketing on LinkedIn is absolutely critical.

Combined with the rise of the internet, video ads had to come.

But how do you get started with video ads on LinkedIn?

If you’re just starting out, it can be somewhat overwhelming.

Fortunately, it’s easier and simpler than it may look.

So let’s break it down together, shall we?

What are LinkedIn video ads?

As mentioned earlier, video ads on LinkedIn are ads that appear in feeds.

They can be from 3 seconds to 30 minutes long.

LinkedIn video ads are a great way to reach a professional audience with your marketing message.

Do video ads on LinkedIn perform better than static ads?

Yes, they perform better—and for good reasons!

Firstly, video is an incredibly engaging medium that can capture attention more effectively than static ad formats.

Secondly, LinkedIn is a professional network, so users are more likely to be receptive to video content that is relevant to their industry or interests.

Finally, when it comes to ad targeting options, LinkedIn has some aces up its sleeve ensuring precise targeting & delivery.

Overall, video ads offer a powerful way to reach potential customers on LinkedIn.

By creating compelling video content and targeting your audience carefully, you can maximize your chances of success on this important platform.

How can you use video ads on Linkedin?

1. Increase brand awareness
2. Promote new products or services
3. Drive website traffic
4. Increase engagement

1. Increase brand awareness

Increasing brand awareness is a priority for all companies.

LinkedIn video ads can help you get started!

With over 500 million members worldwide, LinkedIn offers access to a vast potential customer base.

And since videos are highly engaging, you're sure to capture attention and generate interest in your brand.

The only problem with that is the fact that increasing brand awareness is pretty expensive.

But if budget is not an issue, these ads could work wonders for you.

Winning at brand awareness is tricky.

So tricky, in fact, that one wrong move can wreak havoc on your goals.

You need to keep it short and simple.

And you need to ensure that you’re not boasting about your brand.

The idea is to educate the audience, not convert them.

If the topic is complex, try going for infographic animation.

But if the topic is simple but needs emotions to make an impact, try cartoon animation.

If none of those feel quite right for you, it might be time for some mixed-media animation.

You should ideally keep your competition in mind as well.

If you want to stand out and be noticed, you need to be different.

Make a note of the animation style(s) your competitors use.

Then try other animation styles.

Though they might be vanity metrics for conversion-centric campaigns, likes, shares, and relevant comments are important here.

 

There’s a fine line between being professional and being boring.

That said, too much life and color can make your video seem casual.

Buck hit the sweet spot in this video for Microsoft 365.

There’s just enough upbeat music and bright graphics to grab your attention.

Yet, the information and visuals also make it clear that this is all business.

The best thing about this animated video, of course, is that it shows that “serious business” doesn’t have to be “boring”.

2. Promote new products or services

LinkedIn video ads are great for promoting new products and services.

With videos, you can showcase what your product or service can do and how it can benefit potential customers.

Include a call to action to let viewers know how to take the next step.

From product launch to demo and support, videos can make your audience care and boost your sales conversion rates!

 

One of the greatest things about the internet is that everyone has a voice.

Anyone can post comments, put up a blog, or build a website storefront.

But that is also one of the toughest aspects of the internet.

It’s a double-edged sword.

When anyone can put up any website they like, how do you stand out and get noticed?

Webflow dives headfirst into this problem and offers the right solutions with their expertise and vision in this video.

The clever script is amplified with slick and engaging graphics and lush colors, ensuring the viewer remembers the message for a long time.

3. Drive website traffic

LinkedIn videos can be a great way to drive traffic to your website.

Just include a link to your site in the video description and encourage viewers to check it out.

You'll be able to track how many people click through and visit your site, so you'll know if your video is effective.

It’s a commercial, so you don’t really have a lot of time to explain concepts in depth.

You have explainer videos for that.

Commercial videos are just meant to pique your audience’s interest and get them to carry out an action.

The quicker you’re able to get the message across, the better your chances of them heading over to your website.

Now that we’re in the era of remote working, cloud solutions like Google Drive are all but ubiquitous and need no introduction.

But just a decade ago, this was a confusing and abstract concept.

Now it would have been tempting for this video to go into a long list of features and explain how it all actually works.

But that’s not the route they took—because often, less is more.

Instead, this video emphasizes that the creators of Drive really understand your world and your daily routine.

It brings home the fact that Drive was created specifically to solve your daily problems and hassles and make life easier.

4. Increase engagement 

LinkedIn videos are a great way to increase engagement on the platform.

Pick a video post from your posts that performed.

Now run an ad on it.

It’s that simple.

Use these ads to start conversations and get people talking about your brand.

You can also use videos to solicit feedback and get people involved in your product or service.

Signing a document.

It’s not something you think about much.

But really, in this digital era, it’s kind of… old school.

And a bit of a headache.

The whole point of a signature was that it was physically signed by the holder by hand, enforcing its authenticity.

But now that everything is digital, reproducible with a simple copy-paste, and instant– how do you incorporate a signature into this world?

And more importantly, how can you trust any system that claims to solve this problem?

This animated video for Adobe Echosign first presents the issue, bringing it to light, and then saves the day with its solution.

It then backs it up with their solid reputation as the inventors of the PDF and more.

The video is a memorable, easy-to-understand summary of both problem and solution.

Why use animated video ads on Linkedin?

If you're looking for a way to make your LinkedIn ads more effective, you might want to consider using animation.

Animated video ads can be highly engaging and can help capture attention in a busy feed.

They can also be used to tell a story or convey complex information in a concise, easy-to-understand way.

Learn how and why you should use animation for video ads in detail, here!

How to create a LinkedIn video ad?

Here’s a step-by-step guide to creating a LinkedIn video ad:

1. Choose your objective
2. Create engaging video content
3. Add a call-to-action
4. Choose your targeting options
5. Set your budget and schedule
6. Review and submit your ad

1. Choose your objective

Before you start creating your video ad, you need to decide what you want it to achieve.

Are you looking to generate brand awareness, drive traffic to your website, or promote a specific offer?

Your objective will determine the type of video you create and the call-to-action (CTA) you include at the end.

2. Create engaging video content

Once you know your objective, it’s time to start creating your video ad.

Keep it short and sweet – around 30 seconds is ideal – and make sure the content is engaging.

LinkedIn users are busy professionals, so they don’t have time to watch long, boring ads.

Hook them in with an attention-grabbing opening and make sure your video tells a story that resonates with your target audience.

3. Add a call-to-action

Your video ad should end with a strong call-to-action (CTA) that tells viewers what you want them to do next.

This could be visiting your website, signing up for your newsletter, or downloading a white paper.

Make sure your CTA is clear and concise, and include a link to where you want viewers to go.

4. Choose your targeting options

LinkedIn offers a range of targeting options to help you ensure your video ad is seen by the right people.

You can target by location, company size, job title, and more.

To get started, head to the LinkedIn Ads Manager and click on ‘Create an ad’.

Then, select ‘Video’ as your ad type and choose your targeting options.

5. Set your budget and schedule

Now it’s time to set your budget and schedule for your video ad.

LinkedIn offers a pay-per-click (PPC) pricing model, so you’ll only ever pay when someone clicks on your ad.

You can also set a daily or lifetime budget, depending on how much you want to spend on your campaign.

And, you can choose to have your ad run continuously or for a specific date range.

6. Review and submit your ad

Before you submit your ad, take some time to review it and make sure everything looks correct.

Once you’re happy with it, hit ‘Submit’ and your ad will go live on LinkedIn.

LinkedIn video ads are a great way to promote your business or product to a highly targeted audience.

Follow these steps to create an engaging and impactful video ad that achieves your objectives.

LinkedIn video ads best practices

When creating a LinkedIn video ad, consider the following best practices:

1. Keep it short and sweet: Your ad should be no longer than 15 seconds. This is enough time to deliver your key message while still keeping viewers engaged.

2. Make sure your video is high quality: Poorly produced videos will reflect poorly on your brand.


Invest in good lighting and sound equipment, and hire a professional videographer if necessary.

3. Use persuasive language: Your video should make a strong case for why viewers should take the desired action, whether that’s clicking through to your website or making a purchase.

4. Use visuals to tell your story: People are more likely to remember information when it’s presented visually.

Use images and graphics in addition to or instead of words to make your point.

5. Appeal to emotions: Emotional appeals are often more effective than rational ones.

Try to evoke positive feelings like happiness, excitement, or inspiration in your viewers.

6. Call to action: Always include a call to action at the end of your video so viewers know what you want them to do next.

Make it easy for them by including a link or providing contact information.

By following these best practices, you can create an engaging and effective LinkedIn video ad that will help you achieve your marketing goals.

Linkedin video ads FAQs

How long should videos be on LinkedIn?

The answer may surprise you!

Largely because there isn’t any.

What?! Didn’t see that coming!

The thing is, you know your audience better than anyone else.

If you know that your audience likes short 10-second long videos, do it.

And if you know that they like longer videos, make longer videos.

The length of your video will always depend on the purpose of the video and the audience you're trying to reach.

However, it is best to keep it as short as possible.

What are the LinkedIn video ads specs?

When creating video ads for LinkedIn, it's important to keep the following specs in mind: 

- Videos must be at least 3 seconds long 

- Videos must be in .mp4 or .mov format 

- The maximum file size is 1 GB 

- The minimum resolution is 480 x 360 pixels 

- The maximum resolution is 4096 x2304 pixels 

- The maximum frame rate is 30fps

How much do LinkedIn video ads cost?

The answer to that question depends on a number of factors, including your budget, your targeting options, and the format of the ad itself.

LinkedIn offers both in-feed video ads and sponsored content video ads, and the price will vary depending on which option you choose.

In-feed video ads are typically less expensive than sponsored content videos, but they may not reach as many people as the latter option.

Sponsored content videos, on the other hand, can be very expensive - but they offer a higher potential for reaching your target audience.

Conclusion

And there you have it. Everything you need to get started.

And what better place to run your animated video ads than on LinkedIn, a platform specifically for business connections?

The world is waiting to hear your story.

And there’s no storytelling format better than animated video today.

The sky’s truly the limit!

GET STARTED

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