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Online Video Marketing Facts To Make it A Necessary Act For Business

Oct 27, 2016 12:30:25 AM

Have you boarded the video marketing train yet?

We get it! It’s hard to ignore the video online. Video is no longer an “upcoming” marketing trend! It’s here and now!

Being an important aspect of strategic marketing conversation, marketers use this powerful means to communicate their brand proposition, tell a brand story and build trust with their customers.

And why they shouldn’t be leveraging this powerful tool ? In times of information load, video is easily digestible. And it incorporates four elements that we’re wired to pay attention to: faces, voices, body language, and movement.

A lot of compelling facts suggests that online video marketing should be a major focus for the brands in their marketing strategies. For instance:

  • Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014. And in a recent market survey by research firm Demand Metric, 74% of B2B marketers reported that video now converts better than other content types. (Source: Huffingpost Article)
  • Also, did you know that another report from Cisco suggests that by 2020, 82% of all consumer internet traffic will be video ? Or that the click through rates of an email increases by 200%-300% if a video is attached in it ?
  • Insivia’s statistics predicts that after watching a video, 64% of the users are more likely to buy a product online.

Such facts are sure to keep you up at night musing over how you can leverage videos to establish better connect with your customers.

Talking about the facts, More than 25% of top marketers say that of all future trends, virtual reality and augmented reality will have the biggest impact on marketers by 2020. Because when it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook.

Facebook giant Mark Zuckerberg also noted the importance of the explosive growth of the videos and said,

“I think video is a mega trend, almost as big as mobile”. “If you go back 10 years ago on the internet, most of what people shared and consumed was text. Now, a lot of it is photos. I think, going forward, a lot of it is going to be videos, getting richer and richer."

Brands are creating more videos, too. Faster mobile phones with better cameras means we’re uploading more videos every day. Like this “Girl Becomes an Art House Sensation With an iPhone Video in Apple's Latest SpotThe phone's 4K video was so amazing that a girl's movie clip of her mom slicing a red onion transformed her into an award-winning filmmaker.

Videos went mainstream for brands and switched from a nice-to-have to an absolute must.

BuzzFeed, for example, drives more than 7 billion monthly views, most of which are to video content.

Video, Peretti (Buzzfeed CEO)  wrote to employees,

“will be something we expand and embed across the organization. As digital video becomes ubiquitous, every major initiative at BuzzFeed around the world will find an expression as video, just like everything we do works on mobile and social platforms.”

10 years in, the viral news and ad factory - Buzzfeed, it recently separated its news and entertainment groups–and banks big on video across the company.

Like buzzfeed, several brands across all industries, including B2B markets, will soon have dedicated video marketing teams. The New York Times being the latest entry in the League. With the growing importance of video as a content medium and the incredible potential for interactive content, personalized video, and video as a sales tool, this one almost seems like a given.

What we believe is that it's an industry-wide trend, not just unique to buzzfeed. Video marketing nowadays is seen as a revenue generator. And Buzzfeed also expects videos will generate revenue upto 75% from already existing 50% of total revenue.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their marketing strategies will do so at their peril.

Now, if you’re still contemplating and haven’t decided to start your own video marketing campaign, isn’t it time you jumped in with both feet? There’s nothing to lose. Simply more profit just waiting for you.

Or let’s do it together for you. And make an immediate impact. Get connected.

Good luck!

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