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How did VMware explain their platform through animated explainer videos?

About VMware

VMware, Inc. is an American cloud computing and virtualization technology company.


The Challenge

If you're in an IT organization, you know how heavily the company relies on the IT infrastructure.

You use a variety of applications to perform different tasks. Your infrastructure gets more complex with every app you bring into the system.

As the number of applications increases, so does the risk of cyberattacks. And this is without talking about how much these actions stress your data centers.

Wouldn't it be great if there was an efficient and secure platform providing you with a seamless hybrid cloud experience?

VMware wanted to emphasize on this with their platform, vSphere 6.7, to their audience that they reached out to us.

The Solution

With the help of infographic animation, we managed to help VMware tell a visual story about vSphere 6.7.

The resulting animated explainer video is perfect for demand generation.

To achieve the client's objectives, B2W:-

  • Explained the attack tactics and the way VMware solves them.

  • Used striking colors and engaging animation to retain viewership.

  • Open communication with the client to ensure each step of the process is approved by them.

Key Takeaways

    • 1. Infographic Animation helps grab attention and simplify complex concepts.

      2. A well-made short 60-second video can be engaging as well as highly informative and memorable.

      3. Explaining your service is essential to make the viewer trust your product which inspires them to take action.

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