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3D Demo Video

How did Spine Cal explain how the ALIF surgery is performed through 3D Demo Videos?

About Spine Cal

Spine Cal offers highly qualified specialists in treating neck, back, and spinal pain to help return to a normal functioning level through surgeries and treatment. 


The Challenge

Performing live surgery demos isn't always possible or feasible.

This is why Spine Cal wanted to make a video explaining the ALIF surgery.

The video had to be visually appealing and clear so that the process is understandable.

A balance was to be maintained between technical terms so that the viewer doesn't feel overwhelmed and stays engaged.

The Solution

We helped Spine Cal make a 3D demo video to showcase their procedure.

We chose 3D animation so that there is a better and clearer perspective of how exactly the surgery is performed.

We followed a step-by-step method so that it is easier to retain and the audience doesn't lose attention.

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Used 3D Demo Animation to make the video catchy and offer a clearer perspective.

Key Takeaways

    • 1. Using 3D animation helps grab attention and hold on to it

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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