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How did IMA explain the CMA exam process through Demo Videos?

About The Institue of Management Accountants

IMA is the worldwide association of accountants and financial professionals in the business focused on advancing the management accounting profession.


The Challenge

For someone studying finance, certifications and degrees are crucial.

But often, the registration process can get tricky and confusing. 

This is something IMA wanted to help students with and make a video explaining the step-by-step process of registering for the CMA exam.

The video had to have simple language along with visuals showcasing the portal so that it is easy to understand.

IMA also wanted to show new possibilities that are enabled after clearing the exams to excite the viewer and inspire them to take action.

The Solution

We helped IMA make a demo video to showcase their registration procedure for the CMA exam.

We followed a step-by-step process so that it is easier to retain and the audience doesn't lose attention.

The video also shared tricks and tips for the exam which could help students crack it with ease.

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Used a step-by-step process for a simple and clear overview.

Key Takeaways

    • 1. Using animation helps grab attention and hold on to it

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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