How Catalyst Kids Used Character Animation to Celebrate Their Rebrand and Increase Digital Engagement by 2.5×

The Results – A Rebrand That Resonated

The animated nonprofit explainer video became the centerpiece of Catalyst Kids’ rebranding campaign. It:

• Boosted brand recognition by 70% within parent communities.
• Increased digital engagement by 2.5× across social channels.
• Strengthened emotional connection with existing families and inspired new enrollments.

The project proved how character animation services can transform a rebranding moment into a powerful story that educates, inspires, and celebrates community.

Key Takeaways for Nonprofits

• Educate audiences about their mission.
• Engage supporters with emotional storytelling.
• Inspire donors, volunteers, and partners to take action.

For nonprofits, explainer videos are more than marketing tools — they’re bridges between mission and impact. Catalyst Kids proved that with the right story, animation can transform awareness into lasting support.