Our client, BlueGreen Water Tech, is a global cleantech company. The company specializes in the management of harmful algal blooms. It has leading experts having unparalleled hands-on experience in handling cases of blooms.
The problem that the client was facing was to explain what it does in a simple way. Most of us don't know much about algal blooms so we wouldn't understand the company. With the help of explainer videos, the client wanted their audience to know them better.
Since we were dealing with complex concepts, we knew we had to keep the visuals simple. We went for subtle transitions and pleasing visuals. Giving special care to using the colors, 'green' and 'blue', we established brand identity. The video turned out to be great and the client loved it.
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