act-sample-bg33.jpg

AspenTech Showcases Digital Solutions With Mixed Media Explainer Videos!

AspenTech_Logo

About AspenTech

AspenTech, is a software and services provider for the process industries. The company's software tackles complex process manufacturing challenges. 

 

The Problem

The process industry hasn't seen large-scale digital adoption.

So AspenTech had to find a way to educate them about how digital transformation can help.

So they turned to mixed media explainer videos to educate asset-intensive companies.

They wanted to talk about how software can maximize safety, sustainability, and performance.

The Challenge

The challenge for us was to find the right animation style for the message.

We had known whiteboard animation to work great for manufacturing businesses as audiences.

But we didn't know how well it would work for the process industry.

After much thought, we used mixed media for it. We used real-life stock images to build a connection with the target audience.

We supported that with infographics to showcase the digital side of the solutions.

The Solution

  • When you're unsure of the animation style to go for, try mixing two styles.

  • Mixed media explainer videos can help connect and showcase solutions both at the same time.

  • Digitization is best shown with the help of infographic animation.

Share this story

    

Get a similar mixed media explainer video made now!

Read More

Case Studies →

Visit

Portfolio →

Get Started Now

Book A Free Consultation.

Get Started