Video content is growing at a very fast pace - we have seen a surge in demand for branded video content over the last couple of years. I always feel that video content makes marketing more human, more lifelike and more trustworthy. Videos have a lot to offer both in terms of how easily they can educate the audience as well as entertain them. Today, marketers are literally struggling to get noticed, video plays a big role in ensuring that you get discovered more easily in the cluttered web space.
Having said that, I’m of the view that not just any kind of videos would be enough for you to reach your content marketing goals. You need to create video content that’s powerful and thought-provoking. Creating videos that are professional would always be an add-on.
What makes a video really stand out is a story - something the audience can instantly connect with. You need to put yourself in their shoes and show them something that helps them makes them feel familiar.
At B2W we have created a process for sketching an audience persona for the creative team to come with relevant and lovable stories. In 2018 and beyond, if you can tell stories that your audience can resonate with, you will surely find success in video marketing.
Besides that, we have also designed this cool infographic so you can catch up on some of the latest video marketing trends and profit from them.