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How Animated Videos Can Boost Your Online Marketing Efforts

Dec 8, 2015 6:09:01 AM

When you first start promoting your business on the web, you focus on getting the basics right. Like improving your Google search rankings. Setting up your social media accounts. Growing an e-mail database of your consumers. But pretty soon, you will realize you need to find new and innovative ways to increase engagement with your brand in the digital space.

Animated videos have come a long way since being mere entertainment programs for children. They have now become a powerful spokesperson for brands and everyone from Google to local businesses are using animation as the preferred means for introducing their products to their consumers. Call it explainer videos, web videos or corporate videos; they have quickly become every smart marketer's favourite tool for introducing brands to consumers.

Here are five ways in which animated videos can give your digital marketing efforts a much needed boost:

  • Increases your client base

4 out of every 10 shoppers visited a store online or in person after watching a video. When you create a video that clearly explains how your product or service makes your consumer's lives easier, they are far more likely to interact with your brand and form a positive association with it.

  • Improves your conversion rates

64% to 85% of your visitors are more likely to purchase your product after seeing a video. You can get users to stay 2 minutes longer on your website if you have a video on the landing page. Also, people are 64% more likely to act after watching a video, whether it's clicking, buying or subscribing.

  • Gives your SEO a boost

Explainer videos will improve your SEO rates substantially, since video-based landing pages are 50 times more likely to rise in ranking on Google and obtain a 41% higher click-through-rate than plain text. Google Search engine loves video content and by uploading your video on YouTube, you will be giving yourself a great chance of turning up on the first page of search results.

  • Makes your e-mail marketing more engaging

In addition to making your e-mail more interesting, including video in your e-mails to potential customers can improve click-through rates by 200-300%. They will be surprised to find a video in their e-mail instead of same old boring text, if you reward them with a fun and entertaining video that clearly communicates your proposition, you will be giving yourself a great chance at landing a customer.

  • Reduces your production time

Traditional video production requires elaborate set designs, scoping out locations and paying for models and filming crew. With an animated video, you are not only free from all these hassles, and you can also expect to have a faster turn-around time on your video at a much lower cost.

By 2018, video will make up 90% of the world's internet traffic. Anyone with a device and internet connection will be consuming, sharing and buying in video. Not words, not visuals, but video.

It should come as no surprise then that companies online are taking the route of animation to reach their audience. According to a new study, 81% of businesses are producing videos for their websites and among these videos, the most popular ones are animated videos. Traditional video marketing is definitely on the decline in viewing popularity.

It is looking increasingly like the future of online marketing lies in animation as a simple, cost-effective, and highly engaging way of getting more eyeballs for your video content.

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