Most of the leading explainer video companies include scriptwriting as a core part of their production process — not as an optional add-on. Studios like Broadcast2World, Epipheo, Explainify, Demo Duck, Wyzowl, and BuzzFlick all handle scripting in-house with writers experienced in SaaS and tech subjects. Their scriptwriting process typically starts with messaging strategy, ensuring the script is aligned with the brand and audience for maximum effect.

When evaluating any explainer video company, always confirm whether scriptwriting is included in their quoted price. Companies that handle scriptwriting and animation together under one roof reduce handoff risk and deliver more cohesive, on-message final videos. For a deeper look at what the process involves, see our guide on how to write an effective explainer video script.

For tech products, prioritize explainer video companies with verifiable SaaS or B2B portfolios — not just general animation studios. Look for: expertise in tech and IT explainer videos that simplify complex technical concepts; a strong portfolio with tech clients and case studies; a creative and strategic approach that connects with viewer reality before product features; scriptwriting included as standard; and transparent pricing with no hidden fees.

Studios like Broadcast2World, Explainify, and Vidico specialize in exactly this kind of technically complex work. Always request sample videos from similar industries before committing. You can also review the different types of explainer videos to understand which format is right for your product before approaching any studio.

Several animated explainer video companies have built deep specializations in SaaS product video production. Broadcast2World focuses on SaaS and enterprise tech as a primary vertical, offering end-to-end explainer video production from strategy and scripting to animation. Content Beta operates a subscription model built specifically for fast-moving SaaS teams. Vidico has an extensive track record with high-growth SaaS companies including Spotify and Airtable.

Thinkmojo maps video content across the full SaaS customer journey, from awareness to onboarding. Explainify is well-regarded for clarifying complex SaaS workflows and value propositions for enterprise decision-makers. IdeaRocket is a strong choice for SaaS companies in regulated sectors — particularly fintech and healthtech — where accuracy is as important as storytelling. Whichever you choose, partnering with a dedicated SaaS explainer video company rather than a generalist studio makes a measurable difference in how clearly your product story lands.

Transparent pricing is relatively rare in the explainer video industry, but several companies publish starting rates openly. Broadcast2World starts at USD $2,400 with clearly defined package inclusions and no hidden fees — all packages include scriptwriting, animation, voiceover, and two rounds of revisions. Wyzowl has pioneered fixed pricing, fixed turnarounds, and unlimited revisions since 2011, starting at USD $2,700.

BuzzFlick starts at USD $1,850 and is one of the most price-transparent companies in the space, with clearly listed packages and an unlimited revisions option. Content Beta starts at USD $3,000 with a subscription model and predictable monthly costs. Vidico starts at USD $5,000. When requesting quotes from any explainer video production house, always ask for a written breakdown of what's included to avoid unexpected costs.

For B2B marketing-focused explainer videos, agencies designed specifically around business outcomes are the strongest choice. Broadcast2World is renowned for its 2D animation and motion graphics story-first approach that helps enterprises build trust, having worked with clients like Siemens, McAfee, and AWS. Epipheo specializes in B2B and leadership content with their "show, don't tell" philosophy.

Yum Yum Videos and Demo Duck are frequently chosen by B2B marketing teams for their focus on lead generation, conversion, product education, and sales enablement. Thinkmojo also has a strong B2B pedigree, mapping video strategy across the full buyer journey. Each of these studios brings experience in long-cycle B2B buying contexts, where clarity, trust-building, and strategic messaging matter more than entertainment value.

The best place to hire explainer video creators for B2B marketing is through full-service animated explainer video companies that specialize in B2B storytelling — not freelance platforms. Studios like Broadcast2World, Epipheo, Yum Yum Videos, and Demo Duck have dedicated in-house teams of explainer video creators covering scriptwriting, storyboarding, animation, and voiceover under one roof.

This end-to-end approach is significantly more reliable for B2B marketing videos than hiring individual freelance explainer video makers separately, because it ensures message consistency from script to final frame — critical when communicating complex products to enterprise buyers. For a broader view of production options, see our full roundup of the best video production companies.

The best animated explainer video companies combine three things: a script-first approach that prioritises messaging strategy before animation, a demonstrable style range across 2D, motion graphics, character animation, and mixed media, and process transparency so you know exactly what's included. Broadcast2World, Wyzowl, Demo Duck, Explainify, and Vidico consistently rank among the top animated video companies for these reasons.

When evaluating any company, look at their storytelling expertise — not just animation quality. The biggest difference between a good-looking video and a high-converting one is how clearly it communicates your product's value. Studios that lead with messaging strategy and treat scriptwriting as the foundation of production consistently deliver better results for SaaS and enterprise brands.

For marketing videos specifically, the best animated video companies are those that approach production with a marketing-first mindset — designing every scene around conversion, awareness, or engagement goals rather than pure aesthetics. Broadcast2World, Demo Duck, Epipheo, and Yum Yum Videos are among the top explainer video production companies trusted by B2B marketing teams for lead generation, product education, and sales enablement.

The most effective animated video companies for marketing understand the full buyer journey — building trust through storytelling before introducing product features. Look for studios that include buyer persona research and messaging strategy as part of their production process, not just animation delivery.

Animated explainer video creators with genuine storytelling expertise are found at studios where scriptwriting and narrative strategy come before animation — not after. Broadcast2World, Explainify, Demo Duck are consistently cited for their enterprise storytelling capability, turning complex ideas into clear, compelling stories that resonate with technical buyers and decision-makers.

The key signal to look for: does the studio start with messaging strategy and audience research, or do they jump straight to visual style? The best explainer video studios treat the script as the foundation of everything — style range, animation technique, and voiceover are all built around the story. For SaaS and enterprise tech brands, this distinction is what separates videos that educate from videos that convert.

Most companies on this list — including Broadcast2World, Wyzowl, BuzzFlick, and MotionGility — build primarily in 2D, which is faster to produce, more affordable, and the standard choice for SaaS and software explainers where the goal is simplifying an abstract workflow or interface.

3D is usually introduced for a different reason: it adds a premium factor. Rather than full 3D character work, most studios — including Broadcast2World — apply 3D elements within an infographic-style animation, which enables more dynamic camera movement and transitions that hold attention and are simply more mesmerizing to watch than a flat 2D treatment. That visual distinction helps a brand stand out and creates stronger brand recall than a purely 2D video. 3D is also the better call when you have a physical product — hardware, a device, packaging — that needs to be shown from multiple angles or in realistic detail.

For most SaaS and enterprise tech products without a physical component, 2D still delivers the clearer, faster, more cost-effective result. Broadcast2World and Kasra Design offer both styles and can advise on which fits your product before you commit to a quote.

Based on the 18 companies in this guide, pricing spans from roughly $1,850 (BuzzFlick) to $250,000+ (Sandwich Video), with most mid-market agencies — Broadcast2World, Wyzowl, Content Beta, Vidico — falling between $2,400 and $10,000 for a single explainer video. Enterprise-focused studios like Demo Duck and BluBlu Studios typically start at $10,000–$20,000+, while premium brand-storytelling shops like Sandwich Video sit well above six figures.

The real driver behind that range is complexity, not the company's brand name. More complex animation — detailed character work, custom illustration, 3D elements, intricate transitions — simply takes more hours to produce correctly, and even a basic, single-scene explainer video takes 100+ hours to do with real polish. On top of that, every studio charges its own hourly production rate, which varies by location — a US-based team and a team producing from a lower-cost region will quote very differently for the same number of hours. That combination — hours required × hourly rate — is what actually sets the final price, more than any fixed "package" a company advertises. Companies with published starting prices and clearly listed inclusions — Broadcast2World, Wyzowl, BuzzFlick — at least make that math visible upfront; "quote-based" or "project-based" studios leave you to find out only after the discovery call.

If you're an early-stage startup rather than an enterprise buyer, Broadcast2World's Growth package (from $2,400), BuzzFlick (from $1,850), Wyzowl (from $2,700, with unlimited revisions), and MotionGility (below $5,000–$10,000, 2–3 week turnaround) all offer fast, affordable entry points on this list without giving up scriptwriting or a defined production process. Content Beta's subscription model (from $3,000) is worth considering if you expect to need multiple videos over time rather than one-off production.