Salem Electric Animated Video

How Salem Electric Utilized Animated Videos to Educate and Inspire The Community in Energy Demand Management?


About Salem Electric

Salem Electric is a cooperative electric utility that prioritizes the best interests of the community. They required a 90-second video to educate members about the importance of reducing energy demand and managing consumption efficiently.


The Challenge

1. Content Complexity: Translating complex ideas about energy usage into accessible and engaging content.

2. Maintaining Engagement: Keeping a professional, engaging, impactful, and confident tone throughout the video.

3. Varied Tonal Needs: The script required variations in pitch, pauses, stress on specific words, and other specific voice-over instructions.

The Solution

1. Script Interpretation: The script was carefully analyzed to align with the required tone and style, including:

  • Professional: Explaining kilowatts and kilowatt-hours.
  • Impactful: Emphasizing the importance of when and how electricity is used.
  • Concerning: Raising questions about energy usage and management.
  • Assertive: Clarifying the concept of demand.
  • Motivational: Offering strategies to manage demand.
  • Optimistic: Encouraging collective action for a big impact.

    2. Voice-Over Guidance: Followed specific instructions such as natural pauses, stress on bold words, shorter pauses between lines, and more.

    3. Creative Animation: The animation was created to support the voice-over, maintaining a consistent professional and engaging feel.

To meet the client’s video objectives, B2W:

  • Custom Voice-Over: Created a voice-over that adhered to the detailed instructions, adding depth and engagement to the content.

  • Educational Focus: The video translated complex concepts into engaging content that educates viewers on reducing demand.

  • Branding Consistency: Ensured that the video's look, feel, and tone were consistent with Salem Electric's brand.

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