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How did Plan Grid explain their platform's working through animated training videos?

About Plan Grid

PlanGrid is a construction productivity software. The platform provides real-time updates and seamless file synchronization over Wi-Fi and cellular networks.


The Challenge

You have a revolutionary platform that solves user problems.

But, if they don't know how to use it properly, it's no good.

This is something Plan Grid wanted to solve through an animated training video.

They wanted to share how their platform works and what features it offers.

The language had to be kept simple and the video was to have visuals to make it easy to understand.

The Solution

We helped Plan Grid make an animated training video. 

The video explained how the software works through a step-by-step procedure.

The video was kept short so that the viewer didn't lose attention.


To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Use Mixed Media Animation to make it easy to understand.

Key Takeaways

    • 1. Using animation helps grab attention and hold on to it

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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