How did a consumer goods company use animated brand awareness videos for their business?

The Challenge

Orvis wanted to use animated brand videos for their business as a post-purchase "thank you" to their customers.

And also to help them understand how they as a brand use 5% of their pre-tax dollars to benefit conservation efforts.

Target Audience: Customers of Orvis who have recently purchased their goods.

As there was no voiceover, the visuals had to depict the story and connect with the viewer.

Orvis genuinely cares for the environment and is willing to make a difference with its unique approach and initiatives. The video had to reflect the same.