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How Broadcast2World Helped Oncor's Power Solutions into Engaging Visual Narratives for Texas' Modern Life


About Oncor

Oncor Electric Delivery Company is a Texas-based electric utility that provides power to millions of Texans. 



  1. Diverse Target Audience: Capturing the attention of various stakeholders including homeowners, businesses, and public service entities.

  2. Complex Technical Information: Presenting intricate details about electricity, power grid, and weather response in an easily digestible format.

  3. Tonal Precision: Maintaining the distinct tones (professional, engaging, warm, informative) required for different videos.

  4. Emphasizing Key Messages: Stressing certain words and instructions as per the client's requirement without losing the natural flow of communication.

  5. Visual Representation: Aligning the visual elements like images and graphics with the content to ensure cohesive storytelling.


  1. Script Customization: Tailored scripts were developed to suit different audiences and subjects, ensuring relevance and engagement.

  2. Professional Voice-Over: Utilized professional voice talent to achieve the required tone, pace, and emphasis as instructed in the scripts.

  3. Visual Storytelling: Employed captivating visuals that complemented the script and communicated complex concepts visually.

  4. Collaboration with Oncor: Worked closely with Oncor to understand their specific needs and align the videos with their brand and messaging.

  5. Iterative Feedback Process: Engaged in regular feedback and revisions to ensure that the final product met Oncor's expectations.

Key Takeaways

  1. Understanding the Client's Industry: Deep insights into the energy sector were essential for effective communication of Oncor's services and strategies.

  2. Adaptability: The ability to adapt to various content requirements, from humor to seriousness, within a cohesive branding framework.

  3. Value of Pre-Planning: Effective planning and coordination with Oncor ensured that the complex process was handled smoothly.

  4. Customer-Centric Approach: Prioritizing Oncor's specific needs led to content that resonated with their target audience, enhancing their brand image.

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