How Broadcast2World Helped Oncor's Power Solutions into Engaging Visual Narratives for Texas' Modern Life

Name: Broadcast2World
Address: 371 Hoes Lane, Suite 200, Piscataway, New Jersey, 08854, US
Telephone: (732) 387-3864
Price range: $3500-9000

Challenges

Diverse Target Audience: Capturing the attention of various stakeholders including homeowners, businesses, and public service entities.
Complex Technical Information: Presenting intricate details about electricity, power grid, and weather response in an easily digestible format.
Tonal Precision: Maintaining the distinct tones (professional, engaging, warm, informative) required for different videos.
Emphasizing Key Messages: Stressing certain words and instructions as per the client's requirement without losing the natural flow of communication.
Visual Representation: Aligning the visual elements like images and graphics with the content to ensure cohesive storytelling.

Solution

Script Customization: Tailored scripts were developed to suit different audiences and subjects, ensuring relevance and engagement.
Professional Voice-Over: Utilized professional voice talent to achieve the required tone, pace, and emphasis as instructed in the scripts.
Visual Storytelling: Employed captivating visuals that complemented the script and communicated complex concepts visually.
Collaboration with Oncor: Worked closely with Oncor to understand their specific needs and align the videos with their brand and messaging.
Iterative Feedback Process: Engaged in regular feedback and revisions to ensure that the final product met Oncor's expectations.

Understanding the Client's Industry: Deep insights into the energy sector were essential for effective communication of Oncor's services and strategies.
Adaptability: The ability to adapt to various content requirements, from humor to seriousness, within a cohesive branding framework.
Value of Pre-Planning: Effective planning and coordination with Oncor ensured that the complex process was handled smoothly.
Customer-Centric Approach: Prioritizing Oncor's specific needs led to content that resonated with their target audience, enhancing their brand image.

How Broadcast2World Helped Oncor's Power Solutions into Engaging Visual Narratives for Texas' Modern Life

About Oncor

Challenges

Solution

Key Takeaways

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