How NASSCOM used infographic event videos to celebrate its 20 years with the viewers!


The National Association of Software and Service Companies (NASSCOM) is an Indian non-governmental trade association and advocacy group, focused mainly on the technology industry of India.


The Challenge

NASSCOM completed 20 years and wanted to share it through a video at their event, the India Leadership Forum.

Through the video, they wanted to showcase their journey so far and the values that made them reach where they are today.

The Solution

We made an infographic animation video for them.

The video focused on visuals with minimal content to give a long-lasting impression. 

To meet the client’s objectives, B2W:

  • Used infographic animation style to simplify the message.

  • Used simple language and heavy visuals to engage the audience.

Key Takeaways

  • Infographic animation helps engage the audience and simplify complex concepts

  • Stories that acknowledge the pain points of the target audience and educate them are the ones that emotionally connect and build trust.

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