Sonoco ThermoSafe, a global leader in temperature-assured packaging solutions, needed an effective way to demonstrate the working and benefits of its Unit Load Device (ULD) — a specialized air cargo container designed for temperature-sensitive shipments.
Sonoco ThermoSafe faced a familiar B2B challenge: explaining a complex mechanical product to diverse audiences — from logistics managers and pharma clients to airline operators — in a concise, visual, and engaging way.
Printed brochures or static diagrams couldn’t show the internal systems that make the ULD work, while live demos were logistically challenging and expensive.
The video needed to:
Our creative team produced a mixed media animated explainer video combining 3D visualization, motion graphics, and live elements to deliver a cinematic yet educational product demo.
Through fluid transitions, sectional cutaways, and kinetic labeling, the video demonstrated how the ULD ensures safe transport of temperature-sensitive goods.
The animation showcased internal airflow systems, cooling technology, and structural design—all while keeping the visuals sleek, modern, and brand-aligned.
The use of mixed media allowed us to blend engineering precision with marketing clarity, resulting in a product video that’s both visually stunning and technically accurate.
The product explainer video became a cornerstone of Sonoco ThermoSafe’s global marketing and sales toolkit.
Key Outcomes:
The project proved that B2B video production services can transform complex industrial innovations into compelling visual assets that drive clarity, credibility, and conversion.
This case shows the power of combining mixed media animation with strategic B2B storytelling. By fusing 3D realism with motion design, Sonoco ThermoSafe turned a dense engineering product into a relatable, high-impact marketing tool — helping their brand lead conversations in global logistics and temperature control.
Sarah Johnson
Director of Internal Communications, Clif Bar
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