Mixed Media Animation Company

Mixed media animation that turns complexity into clarity. visibility. action.

B2W is a mixed media animation company creating explainer videos and animated content for SaaS, enterprise tech, industrial hardware, and mission-driven brands that need to make complex ideas instantly clear.
Trusted by Lenovo, Siemens, Wingtra, Loxone, Microsoft and 200+ brands to turn invisible systems, abstract workflows, and technical complexity into stories people actually understand and act on.
See Our Work ↓

Mixed media videos we've produced — hover to pause

3,000+
Videos Delivered
15+
Years Experience
4.9
Clutch Rating
200+
Brands Served

Trusted by enterprise brands

Where Mixed Media Excels

Built for Every Vertical

  • SaaS & Enterprise

    Product explainers, platform workflows, investor pitches, customer onboarding.

  • Industrial Hardware

    Product mechanisms, installation guides, technical specifications, safety training.

  • Real Estate & Investment

    Property walkthroughs, investment models, financial product explanations.

  • Nonprofit & Advocacy

    Mission storytelling, policy explainers, impact measurement campaigns.

Case Studies

How we turn abstract into visible

From AI platforms to surveying drones to building automation—when your story is too complex for text, animation becomes your superpower.

Enterprise Tech · AI Platform

Lenovo: Intelligence at the Edge

Lenovo needed to show IT integrators that edge computing isn't theoretical—it's happening now. Animation visualized the invisible: data orchestration, platform integration, real-world outcomes.

Deployed across sales enablement, webinars, and partner education

  • Enterprise Tech
  • AI
  • Mixed Media
Watch Video (opens in a new tab)

Enterprise SaaS · Digital Transformation

Siemens: Digital Transformation at Scale

Siemens Xcelerator Cloud is a platform. But the story is what builders do with it. Animation visualized the digital twin, the factory reimagined, innovation at scale.

Deployed on product pages, investor communications, and thought leadership

  • SaaS
  • Digital Transformation
  • Mixed Media
Watch Video (opens in a new tab)

Industrial Hardware · Professional Surveying

Wingtra: Redefining Professional Surveying

Surveying has always been slow and complex. Wingtra Ground changed that. Animation showed the seamless integration between hardware, AI, and cloud—the invisible workflow surveyors care about.

Deployed in product marketing and enterprise sales

  • Drone Tech
  • Hardware
  • Mixed Media
Watch Video (opens in a new tab)

Building Automation · Contractor Enablement

Loxone: Unified Platform, No Vendor Lock-In

Contractors need smart home solutions, but each integration adds complexity. Loxone unified everything. Animation showed the ecosystem working—one platform, all systems, no subscriptions.

Deployed in contractor education and sales decks

  • Building Automation
  • IoT
  • Mixed Media
Watch Video (opens in a new tab)

Real Estate · Investment Model

Guild Real Estate: Investment Model Visualization

Off-plan property with structured returns sounds too good on paper. Animation walked buyers through the investment structure step-by-step, building understanding and confidence.

Deployed in investor presentations and sales pitches

  • Real Estate
  • Investment
  • Mixed Media
Watch Video (opens in a new tab)

Warehouse Automation · Robotics

Verity: Smart Warehouse Automation

Automation sounds futuristic until you see it working. Animation showed Verity's drone workflows, inventory tracking, and cost-benefits—proof that the future is now.

Deployed in product marketing and enterprise sales

  • Warehouse Tech
  • Robotics
  • Mixed Media
Watch Video (opens in a new tab)

Policy Advocacy · Nuclear Innovation

Third Way: Nuclear Innovation Policy

Nuclear policy is complex and political. Animation made advanced reactor benefits—safety, efficiency, emissions—tangible to policymakers and industry leaders.

Deployed in policy briefs and Congressional presentations

  • Policy Advocacy
  • Technology
  • Mixed Media
Watch Video (opens in a new tab)

Global Health · Policy & Science

UICC: Air Quality and Health Impact

Air pollution kills millions annually. Animation visualized the invisible pathways of pollution, health impacts, and clean energy solutions—science with emotional resonance.

Deployed in advocacy campaigns and educational content

  • Global Health
  • Environmental
  • Mixed Media
Watch Video (opens in a new tab)

The Mixed Media Approach

What is Mixed Media Animation (and Why It Works)

Mixed media animation blends live-action video, 2D animation, 3D graphics, motion graphics, and infographics into a single narrative. It's the sweet spot: human authenticity from real footage, clarity from animation, depth from graphics.

When your product is too technical for slides, too abstract for footage alone, or too complex for pure 2D animation—mixed media says what needs saying without losing the audience.

The result: Viewers actually understand. And understanding drives action.

Not just animation

Live-action presence

Real people, real environments. Builds trust. Shows your product in context.

Not just footage

Animation for clarity

Visualize the invisible. Show workflows, processes, systems that can't be filmed.

Not just motion graphics

Storytelling, not decoration

Animation serves narrative. Every frame pushes understanding forward.

Mixed Media vs. Alternatives

When to Choose Mixed Media Animation

  • Pure 2D Animation

    Good for: Simple concepts, characters, storytelling, entertainment.

    Limited by: Can feel flat for technical or trust-dependent products. Harder to show real-world context.

  • Mixed Media

    Perfect for: Complex tech, hardware, systems, trust-building narratives.

    Strength: Blends realism with clarity. Authentic + understandable.

  • Pure 3D / Motion Graphics

    Good for: Product renders, architectural visualization, abstract concepts.

    Limited by: High production cost. Can feel distant or overly polished for authenticity-dependent stories.

Results Across Verticals

Mixed Media Animation Impact by Industry

The same technique. Different outcomes. Here's why mixed media works across every vertical we serve.

  • SaaS & Enterprise Tech

    Workflow visualization cuts onboarding time by 40%. Buyers need to see the system working—not just hear it described. Mixed media shows features in context, reduces sales cycle friction.

  • Nonprofit & Advocacy

    Documentary-style footage (credibility) + animated data visualization (impact clarity) = emotional + factual resonance. Donors and policymakers both engage.

  • Industrial Hardware

    Real footage of the product in field conditions + animation of internal mechanisms = complete understanding. Engineers see how it works. Buyers see it working in their environment.

  • Healthcare & Life Sciences

    Clinical credibility (real footage, real patients or environments) + animation (show what can't be filmed—molecular processes, outcomes) = trust + understanding.

  • Real Estate & Investment

    Property tours (video) + financial model animation = investor confidence. Mixed media turns abstract investment structures into tangible narratives.

  • Sustainability & Clean Tech

    Environmental footage (real impact) + technical animation (how it works) = advocacy that converts policy makers and investors.

Why Mixed Media Converts

Mixed Media Animation Engagement & ROI

  • 68%

    Higher engagement rate

    vs. animation-only or pure motion graphics

  • 2.5×

    Longer watch time

    Viewers stay through to conversion point

  • 42%

    Lower bounce rate

    Mixed media keeps browsers engaged longer

Why the difference? Mixed media animation creates cognitive flow. Real footage anchors buyers in reality. Animation clarifies complexity. Together, they build understanding without fatigue.

You're not choosing between authenticity and clarity. You get both. That's why mixed media animation converts better.

Why Broadcast2World

Five reasons enterprise brands choose B2W
for mixed media animation.

A production company built around technical complexity — where accuracy, creative storytelling, and buyer trust matter equally.

From AI platforms to building automation, our team has visualized enterprise complexity—so your SMEs spend less time correcting basics.

Every technical detail is verified before animation begins. No reshoots because a specification changed mid-production.

15+ years of production expertise. Every style, every format, every industry. We've solved the problems your project will face.

One video. Multiple cuts. Social shorts, full explainer, investor deck, sales enablement—one production, infinite use cases.

Discovery → Script → Storyboard → Production → Delivery. Every milestone visible, every deadline respected.

Tech-Fluent Production

3k+
Videos
15+
Years
4.9
Clutch

Enterprise Brands We've Worked With

  • Microsoft
  • Lenovo
  • Siemens
  • Wingtra
  • Loxone
  • Hub International

200+ brands across every vertical.

Accuracy Workflow

Script Lock Before Storyboard

Technical accuracy verified before visual planning.

Subject Matter Review

Your SME reviews every element before production.

Multi-Format Ready

One production yields social cuts, full explainers, and versions.

Experience & Scale

3k+
Videos
15+
Years
4.9
Clutch

Enterprise Brands We've Worked With

  • Microsoft
  • Lenovo
  • Siemens
  • Wingtra
  • Loxone
  • Hub International

200+ brands across SaaS, enterprise, industrial, real estate, nonprofit.

Format Versatility

  • Social / Paid Cut
    Instagram · LinkedIn · YouTube
    15-30s
  • Explainer / Product
    Web · Sales · Education
    60-90s
  • Investor / Training
    Pitch Decks · Internal Portals
    90-180s

Production Timeline

  1. Discovery & Brief
    Week 1
  2. Script & Storyboard
    Week 1–2
  3. Pre-Production
    Week 2–3
  4. Production & Animation
    Week 3–6
  5. Post & Delivery
    Week 6–8

Client Reviews

Rhonda J Williams - Hub International
"I appreciate the work your team is doing with us and how we are able to grow our social media following and credibility."

Rhonda J. Williams — Senior Marketing Manager, Hub International  ·  Clutch

testimonial-jessica
"Your videos are one of my favourite projects at Epicor. It is always a blast working on them — the team brings genuine energy."

Jessica Hodell — Senior Marketing Specialist, Epicor  ·  Clutch

Laura Kenyon - RTS
"The team was most concerned with customer satisfaction, and making sure that we were happy."

Laura Kenyon — Communication Leader, RTS  ·  Clutch

Michael - President - The MulTie Corp
"Team B2W was professional and flexible...a great combination!"

Michael Millican — The MulTie Corporation  ·  Clutch

Andy swartz
"We are very pleased with the production quality of our video."

Andy Swartz — Shipment Trackers  ·  Clutch

Rhonda J. WilliamsSenior Marketing Manager, Hub International
Nick Chong & Priscilla McCarthyHead of Product & Marketing Manager, Zoom
Rony KakonCEO, Tenlev
Triga SystemsEmployee Testimonial
4.9
Clutch Rating: 4.9 out of 5
  • Quality4.9
  • Scheduling4.9
  • Cost4.8
  • Willing to Refer5.0
Would recommend B2W 100%
  • "I appreciate the work your team is doing with us and how we are able to grow our social media following and credibility."
  • "Your videos are one of my favourite projects at Epicor. It is always a blast working on them — the team brings genuine energy."
  • "The team was most concerned with customer satisfaction, and making sure that we were happy."
  • "Team B2W was professional and flexible...a great combination!"
  • "We are very pleased with the production quality of our video."

FAQ

Questions About
Mixed Media Animation

Mixed media animation blends live-action video, 2D animation, 3D graphics, motion graphics, and data visualization into one cohesive story. It combines human authenticity (real footage) with clarity (animation) to explain complex ideas. Use it when your product is too technical for slides, too abstract for footage alone, or needs both realism and visualization.

Choose mixed media when you need both authenticity and clarity. Pure 2D works well for simple character-driven stories. Pure 3D excels for product renders and architecture. Mixed media wins when you need real-world context (live footage) plus visualization of systems or processes (animation). It's the best choice for enterprise tech, industrial hardware, and trust-dependent narratives.

Mixed media animation typically ranges from $5,000–$15,000+ depending on production complexity, length, and the amount of live footage vs. animation. A standard 60-90 second mixed media video starts around $5,000–$7,000. All projects include scriptwriting, storyboarding, voiceover, animation, and sound design.

Most mixed media projects take 4–8 weeks from kickoff to final delivery. The timeline includes discovery, script development, storyboard, live-action shooting (if applicable), animation, voiceover recording, and post-production. Rush timelines are available for tight deadlines.

Absolutely. We work from specs, CAD files, wireframes, mockups, and 3D renders. Perfect for investor pitches, crowdfunding campaigns, pre-launch education, early customer onboarding, and waitlist building. Animation lets you tell the story before physical product exists.

Yes. We specialize in mixed media animation for complex tech: AI platforms, cloud infrastructure, SaaS workflows, building automation systems, drone/hardware products, surveying software, and financial models. We work directly with your technical teams to ensure accuracy and can simplify complexity without losing precision.

Yes. Mixed media animation typically delivers 68% higher engagement rates, 2.5× longer watch time, and 42% lower bounce rates compared to animation-only or pure motion graphics. Because it combines realism with clarity, viewers stay engaged through the entire message and are more likely to take the next step.

Yes. With proper schema markup and on-page structure, mixed media videos improve engagement metrics (watch time, bounce rate reduction, CTA clicks) that signal quality to search engines. Videos help pages rank for competitive keywords like "mixed media animation," "enterprise tech videos," and vertical-specific terms. Metadata and transcripts also improve AI-generated answer visibility.

Ready to Begin?

Let's Turn Your Complexity into Clarity

Tell us about your product, your audience, and your goal. We'll craft a mixed-media strategy that cuts through noise and drives action.

Get a Quote

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