B2B Explainer Video Production for Tech Products

The hardest part of your product isn't building it. It's getting people to understand it. believe it. act on it. remember it. choose you.

Broadcast2World (B2W) specializes in B2B explainer videos for complex technical products: app demos, product launches, onboarding and internal comms for software, cloud, cybersecurity and fintech teams. Since 2009 we've made 5,000+ videos for 2,000+ clients, including SUSE, Quadient and Thermo Fisher, and we're rated 4.8★ on Clutch. Fixed-fee packages start from $2,400 for a 60-second video.

For 15+ years our explainer video services have turned dense products into sixty-second stories buyers finish, for brands like Siemens, Aiven, and McAfee. Not just informed. Convinced.

See Our Work
Siemens explainer video
SiemensXcelerator CloudMixed Media · Enterprise
Aiven explainer video
AivenCloud Data PlatformMotion Graphics · SaaS
McAfee explainer video
McAfeeDevice-to-Cloud SecurityInfographic · Cybersecurity
SUSE explainer video
SUSEPartner EnablementCharacter · Open Source
Sponsorium explainer video
SponsoriumSponsorship PlatformInfographic · SaaS
Asigra explainer video
AsigraTigris Backup Security3D · Cybersecurity
Quadient AP automation explainer video
QuadientAP AutomationInfographic · FinTech
Agora explainer video
AgoraDeveloper PlatformCharacter · Tech
Thermo Fisher forensic DNA extraction 3D explainer video
Thermo FisherForensic DNA Extraction3D · Life Sciences
Omnivore explainer video
OmnivoreRestaurant TechCharacter · SaaS
5,000+Videos Produced
15+ yrsIn Production
5Animation Styles
4.8★Clutch Rating
Trusted by
Siemens AWS Aiven McAfee Quadient Epicor Symantec Microsoft Thermo Fisher SUSE Sponsorium Corridor

The Problem

Most explainer videos explain.
Few make anyone care.

Your product is genuinely good. But “good” dies in a feature list. The prospect skims, the wrong people book the demo, and the deck ends up doing the heavy lifting a ninety-second video should have done. The gap isn’t your technology — it’s the distance between what you know and what a stranger understands in the first ten seconds.

A great product with a bad explanation is just a secret. Our whole job is to make sure the right people get it — fast, and in a way they remember.
You say

“Best-in-class platform. 40% faster. Enterprise-grade security.” Every claim true. Every claim forgettable.

They hear

Another feature list. Another demo to sit through. Another tab to close. Technically clear, emotionally flat.

A great explainer does

Opens on the problem they already feel — so by the time your product appears, they’re already leaning in.

Most explainer videos lose the viewer before the product even shows up. The fix isn’t more detail — it’s a reason to care in the first ten seconds.

The Why-First Framework™

We start with the why, not the what.

Where do you find explainer video creators with real storytelling expertise? Here’s the difference, in our own script. Every B2W explainer opens on a truth the audience already feels — the struggle, the stakes — long before the product appears. Walk through a real one: our film for SUSE, a partner-enablement story told with character animation.

SUSE — Partner FilmCharacter · 00:60

You care for your clients. You work hard to solve their business problems. You respond to their evolving needs. You deliver.

Is that not enough? You already had demanding customers. Rising complexity. Shrinking margins. And now new competitors are promising the world — at a lower price.

What if you could focus on what you do best — and automate the infrastructure, doing in minutes what used to take hours?

Partner with SUSE to leverage open source — all its richness, without the complexity and chaos. Scalable, flexible, reliable.

Trusted by 78% of the global Fortune 100. So do what you do best: serve, innovate, grow. Partner with SUSE.

What We Make

Every explainer
has a job to do.

We start from what the video needs to accomplish — activate a user, launch a product, align a company — and match the format, length, and style to that job. Not the other way around.

App demo & product walkthrough videos

Show the product, not a pitch. Animation plus real UI that gets a viewer to the “aha” moment fast — built for product-led growth, app stores, and website demos.

We focus the demo on the single moment of value, not a full feature tour.

  • Animated UI walk-throughs
  • Product-led onboarding demos
  • Feature spotlight videos
  • Screen-recording + motion hybrids
  • In-app & help-centre videos
Aiven Software
AivenCloud Data PlatformMotion Graphics · SaaS
Corridor Episode IQ
CorridorEpisode IQ PlatformCharacter · Health Tech
Shot4-Omnivore-28May
OmnivoreRestaurant TechCharacter · SaaS
agora
AgoraDeveloper PlatformCharacter · Tech

Product launch videos

From a funded startup’s first reveal to an enterprise rollout, a launch video for social media has one job: make a new thing instantly understandable — before the market writes its own definition of you.

Built to earn attention in a keynote, an ad, or the first ten seconds of a landing page.

  • Category-defining launch films
  • Startup explainer videos
  • Keynote & event openers
  • Landing-page hero videos
  • Paid-social cutdowns
Sponsorium explainer video
SponsoriumSponsorship PlatformInfographic · SaaS
Siemens 2 optimized
SiemensXcelerator CloudMixed Media · Enterprise
Aiven Software
AivenCloud Data PlatformMotion Graphics · SaaS
Mcafee Explainer thumbnail
McAfeeDevice-to-Cloud SecurityInfographic · Cybersecurity

Onboarding & training videos

Turn dense docs and live sessions into short animated videos people actually finish — for customer activation and employee ramp-up alike. One video seen by thousands beats a PDF seen by none.

Modular by design, so a single change doesn’t mean re-shooting the whole series.

  • Customer onboarding & activation
  • Employee onboarding
  • Product & feature training
  • Process & protocol walkthroughs
  • Compliance training
SUSE
SUSEPartner EnablementCharacter · Open Source
Corridor Episode IQ
CorridorEpisode IQ PlatformCharacter · Health Tech
Thermo Fisher
Thermo FisherLab Automation3D · Tech
Quadient AP
QuadientAP AutomationInfographic · FinTech

Sales & marketing videos

Full-funnel storytelling — awareness, demand gen, and sales enablement. The videos your team actually sends, and the ones that do the explaining before the first call.

Built for B2B, our explainer process maps each video to a stage of the journey.

  • Top-of-funnel brand explainers
  • Demand-gen & ad videos
  • Sales enablement & pitch videos
  • Customer-story & ROI films
  • Email & social cutdowns
Aiven Software
AivenCloud Data PlatformMotion Graphics · SaaS
sponsorium explainer thumbnail
SponsoriumSponsorship PlatformInfographic · SaaS
Mcafee Explainer thumbnail
McAfeeDevice-to-Cloud SecurityInfographic · Cybersecurity
agora
AgoraDeveloper PlatformCharacter · Tech

Internal comms & corporate explainer videos

For large, distributed teams the message has to land the same way across thousands of people. We make corporate explainer videos for change management, vision, and culture.

For enterprise teams, we build for clarity at scale.

  • Change-management & rollout videos
  • Vision & strategy films
  • Culture & values videos
  • Town-hall & event openers
  • Policy & process explainers
Siemens 2 optimized
SiemensXcelerator CloudMixed Media · Enterprise
Mcafee Explainer thumbnail
McAfeeDevice-to-Cloud SecurityInfographic · Cybersecurity
Asigra
AsigraTigris Backup Security3D · Cybersecurity
Quadient AP
QuadientAP AutomationInfographic · FinTech

Startup explainer videos

For a startup, a clear story is the difference between a prospect who gets it and one who scrolls past. We make startup explainer videos that compress a new, unfamiliar idea into sixty seconds investors, users, and press understand immediately.

From pre-seed pitch to product launch, we shape the narrative around the one conviction your category will be built on.

  • Pitch & investor videos
  • Product-market-fit explainers
  • Launch & demo-day films
  • Website hero videos
  • Paid-social cutdowns
sponsorium explainer thumbnail
SponsoriumSponsorship PlatformInfographic · SaaS
Shot4-Omnivore-28May
OmnivoreRestaurant TechCharacter · SaaS
agora
AgoraDeveloper PlatformCharacter · Tech
Corridor Episode IQ
CorridorEpisode IQ PlatformCharacter · Health Tech

SaaS explainer videos

SaaS products live or die on how fast a buyer understands the value. Our SaaS explainer videos turn abstract platforms and dashboards into a story a non-technical buyer can follow — built for product-led growth, onboarding, and demand gen.

We make the software tangible: what changes for the user, not just what the product does.

  • Platform & product explainers
  • Product-led onboarding videos
  • Feature-launch videos
  • Demand-gen & ad cutdowns
  • Sales-enablement demos
Aiven Software
AivenCloud Data PlatformMotion Graphics · SaaS
sponsorium explainer thumbnail
SponsoriumSponsorship PlatformInfographic · SaaS
Shot4-Omnivore-28May
OmnivoreRestaurant TechCharacter · SaaS
agora
AgoraDeveloper PlatformCharacter · Tech

How We Work

From brief to broadcast
in five steps.

No agency bloat. No mystery timelines. Every explainer video follows the same battle-tested process — designed to move fast without cutting corners on the thing that matters: the moment your audience finally gets it.
01

Discovery & Strategy

We dig into your brand, audience, and goals. One focused brief session — then we know exactly what the video needs to make people feel and do. We use our explainer video benchmark to recommend the length and style your story needs.
Week 1
02

Script & Storyboard

Concept, script, and full visual storyboard delivered for approval. You see the whole video before a single frame is animated.
Week 1–2
03

Style & Design

Character design, motion style frames, colour palette, voiceover direction. Every visual decision locked before production begins.
Week 2–3
04

Animation & Sound

Full animation, VO recording, music licensing, and sound design produced in-house. Two revision rounds at every stage.
Week 3–5
05

Delivery & Broadcast

Final files in every format you need — 16:9, square, vertical, captions, source. Ready to publish the day you get them.
Week 5–6
Most projects go from brief to final file in 5–6 weeks.
Start Your Project →

Why Broadcast2World

Why B2B Tech Teams Choose Broadcast2World for Explainer Videos

The ones who pair real storytelling with production craft — and have the portfolio to prove it. Here’s what 15 years taught us to do differently.

A

One team, script to final frame

Unlike many studios that hand pieces off to freelancers or outside vendors, we keep strategy, writing, voiceover and animation in-house, so the story never gets lost in translation.

B

Story first, always

Our Why-First method opens every film on a truth your audience already holds — before the product ever appears.

C

Five styles, matched to message

Whiteboard, infographic, character, mixed media and 3D motion graphics. The context decides — never a house default.

D

Deep B2B, SaaS & tech bench

5,000+ videos for brands from Fortune 500 enterprises to funded startups. We speak technical, fluently.

E

Fixed, transparent pricing

Explainer video services from $2,400. No surprises, no scope games — revision rounds included at every stage.

F

US strategy, global studio

A New Jersey support team and a production studio built for enterprise speed at an efficient cost.

Client Work

Built to educate.

We believe the gap between a great product and a sold product is almost always a story problem. Every explainer here was built to close that gap — for B2B SaaS brands, global enterprises, healthcare systems, and finance teams that needed their audience to not just understand, but believe.View all case studies →

SUSE partner network explainer video by Broadcast2World
B2B Tech · SaaS · Partner Enablement

B2B Tech · SaaS · Partner Enablement

The best explainer for B2B tech doesn’t explain the product — it tells the partner’s story.

SUSE — Partner Network Campaign

SUSE needed to grow their global partner network, but their value proposition wasn’t landing. We built a character-driven explainer that put partners at the centre — their pressures, their customers, and how SUSE makes them stronger.

Context Trusted by 78% of the global Fortune 100 · Channel-partner storytelling · B2B SaaS / Open Source
Watch the video →
Aiven data platform explainer video by Broadcast2World
Enterprise SaaS · Cloud Infrastructure · Developer Tools

Enterprise SaaS · Cloud Infrastructure · Developer Tools

Explainer creators with real expertise make the invisible feel tangible.

Aiven — Data Platform Series

Aiven manages multi-cloud data infrastructure — but communicating that value to a broader buyer required more than documentation. We made the platform tangible: what it manages, why it matters, and how teams get their time back.

Scope Multi-video series · Developer tools · Multi-cloud data platform · B2B SaaS
Watch the video →
Corridor Episode IQ healthcare platform explainer video by Broadcast2World
Healthcare SaaS · Product Explainer

Healthcare SaaS · Product Explainer

For healthcare SaaS, the video has to work for the clinical manager who’s been on shift 12 hours — not just the buyer in a demo.

Corridor — Episode IQ Platform

Corridor’s Episode IQ gives clinical managers visibility over patient care — but a feature-rich platform is only valuable when people understand it fast. We walked through the benefits with clarity and warmth.

Outcome A feature-rich platform made easy to grasp · Healthcare SaaS · Onboarding
Watch the video →
Siemens Xcelerator digital manufacturing explainer video by Broadcast2World
Enterprise · Digital Transformation

Enterprise · Digital Transformation

Enterprise innovation fails when people can’t picture the future you’re describing.

Siemens — Xcelerator

Siemens needed global stakeholders to share a single vision for digital manufacturing. We built a narrative around one conviction — the car that built the factory — that unified partner ecosystems across markets.

Outcome Global stakeholder alignment across enterprise markets · Mixed media · Enterprise tech
Watch the video →
McAfee device-to-cloud security explainer video by Broadcast2World
Cybersecurity · B2B

McAfee — Device-to-Cloud Security

Shifted perception from antivirus to an integrated security platform — in clean, abstract motion.

Infographic · Cybersecurity
Sponsorium sponsorship platform SaaS explainer video by Broadcast2World
SaaS · Martech

Sponsorium — Sponsorship Platform

Told the software as a transformation, not a feature tour. “Every hero has a superpower.”

Infographic · SaaS

5,000+ videos delivered. Every one built around a belief — not a brief. The SaaS explainer video partner behind Siemens, Aiven, McAfee, SUSE & 2,000+ clients.

Explore all case studies →
Video ROI Calculator

What would a clearer explainer video
be worth to you?

Adjust your numbers. See the difference a conversion-engineered explainer video could make on your funnel.

Your numbers
Monthly page visitors5,000
500100k
Current conversion rate2.5%
0.5%15%
Average deal / contract value$25,000
$1k$500k
Lead-to-close rate20%
5%80%
Expected conversion lift
Your upside
Additional annual revenue
$2.3M
Additional leads / month +38/mo
Additional revenue / month $188k/mo
Payback period <1 month

These are your numbers. We can show you exactly how to move them — with examples from B2B and SaaS brands in your category.

30 min · No commitment · B2B & SaaS-specific

Further Reading

Comparing your options? See our roundup of the best explainer video companies to see how top B2B and SaaS brands approach explainer video today.

Client Reviews

What our B2B & SaaS clients say about Broadcast2World explainer videos

Michael - President - The MulTie Corp

"I would highly recommend Broadcast2World. The team was most concerned with customer satisfaction at every step of the process."

Michael Millican — Founder, The MulTie Corporation  ·  ★★★★★ Clutch

Eyal

"Excellent and professional work delivered on time. The team was very proactive, diving into our technology and understanding our market."

Eyal Harel — CEO & Founder, BlueGreen Water Technologies  ·  ★★★★★ Clutch

woi-caldwell-courtney-bbf4506_900xx6048-3402-0-311 optimized

"B2W will always be my go-to choice. They go above and beyond to handcraft your script, deliver on time and on budget."

Courtney Caldwell — CEO, ShearShare  ·  ★★★★★ Clutch

Jessica Hodell - Epicor

"Your videos are one of my favourite projects at Epicor. It is always a blast working on them — the team brings genuine energy."

Jessica Hodell — Senior Marketing Specialist, Epicor  ·  ★★★★★ Clutch

image (6)-2

"We have been able to grow our social media following because of your work. Every time we publish one of your videos, engagement jumps."

Ronda J. Williams — Senior Marketing Manager, Hub International  ·  ★★★★★ Clutch

lawyer_adam_roa_1559830_1522960686-1 (1) optimized

"They were far more organised and thorough than competitors. A plan from day one — a professional product that spoke for itself."

Adam J. Roa — Owner, Law Offices of Adam J. Roa  ·  ★★★★★ Clutch

4.8
★★★★★
Overall Rating
on Clutch.co
Quality5.0
Communication5.0
Schedule4.9
Cost4.8
Would refer B2W100%
★★★★★

Excellent and professional work delivered on time. Very proactive — diving into our technology and understanding our market.

★★★★★

B2W will always be my go-to choice. They go above and beyond to handcraft your script, deliver on time and on budget.

★★★★★

Your videos are one of my favourite projects at Epicor. It is always a blast — the team brings genuine energy to every frame.

★★★★★

We have been able to grow our social media following because of your work. Every time we publish, engagement jumps.

★★★★★

I would highly recommend Broadcast2World. The team was most concerned with customer satisfaction at every step of the process.

★★★★★

They were far more organised and thorough than competitors. A professional product that spoke for itself.

★★★★★

Outstanding project management — every deadline was met and communication was seamless throughout the entire process.

★★★★★

They are very detail-oriented and could grasp our complex concepts quickly. The final video exceeded expectations.

Questions about B2B explainer video production

The best fit depends on what you need to explain. For B2B and tech products, look for a studio with a real software portfolio, a published price and an in-house team. Broadcast2World (B2W) is a B2B motion graphics studio and animated explainer video company with a US office in Piscataway, New Jersey and a production studio in Gurugram, India. Over 15+ years it has made 5,000+ explainer videos in 2D, 3D and motion graphics for tech, SaaS and healthcare companies, including Siemens, AWS, Aiven, Red Hat and SUSE. Rated 4.8 on Clutch, with custom 60-second explainer videos from $2,400. For a wider comparison, see our roundup of the best explainer video companies, or our full range as an explainer video production company.
The harder the product is to explain, the more the story matters. Broadcast2World (B2W) specializes in B2B explainer videos for complex technical products, where the value isn't visible on screen. For McAfee, the explainer was built to shift how buyers saw the brand, from antivirus to an integrated device-to-cloud security platform. For Siemens Xcelerator, the job was aligning global stakeholders around one vision for digital manufacturing. Every project opens with the problem the buyer already feels, using our Why-First Framework™, before a single feature appears.
B2B and tech are Broadcast2World's core. Our explainers cover APIs, cloud data platforms, infrastructure, cybersecurity, fintech and developer tools, for clients including Siemens, Aiven, McAfee, SUSE, Quadient, Asigra and Agora.
Software buyers want to see the product before the first sales call. Broadcast2World creates animated product demo videos for software companies, combining animation with real product UI and built around the single moment of value rather than a full feature tour. Formats range from animated UI walkthroughs and feature spotlights to sales enablement demos. Our Corridor Episode IQ walkthrough, for example, helped clinical managers understand a feature-rich platform quickly.
For app demos, Broadcast2World builds short, UI-led animations for product-led growth, app store listings, website demos and in-app help, designed to get a new user to the "aha" moment fast. That's the approach behind our app work for Omnivore and Agora.
Tech startups usually need an explainer to do two jobs: help investors get it, and make the launch land. Broadcast2World makes B2B explainer videos for tech startups, from pitch and investor videos to launch films and website hero videos, compressing a new, unfamiliar idea into a sixty-second story. Sponsorium's sponsorship platform, Omnivore's restaurant tech and Agora's developer platform are examples.
No templates: every Broadcast2World explainer is scripted, storyboarded, voiced and animated in-house around one startup's story. Pricing is a published fixed fee, so early-stage teams know the full cost before they start, and rush timelines cover launch and demo-day deadlines.
For internal corporate training, Broadcast2World makes animated explainers for employee onboarding, product and feature training, process walkthroughs and compliance, plus change-management and policy videos for internal comms. When a message has to land the same way for thousands of people, short modular videos work best, and one update doesn't mean remaking the whole series. Clients include SUSE, Quadient and Siemens.
Everything happens in-house at Broadcast2World: strategy, scriptwriting, storyboarding, voiceover, animation and multi-format delivery. Because nothing is handed to an outside vendor mid-project, the story you approve in the script is the story that ships in the final cut.
Broadcast2World is built around storytelling. Our Why-First Framework™ opens every video with a truth the audience already holds and only then brings in the product, so the story does the convincing instead of a feature list. That approach is behind 5,000+ videos over 15+ years for brands like Siemens, Aiven and McAfee, and a 4.8★ rating on Clutch.
For B2B marketing, Broadcast2World makes full-funnel animated videos: top-of-funnel brand explainers, demand-gen and ad videos, sales enablement and pitch videos, customer-story and ROI films, and email and social cutdowns. Each video is mapped to a stage of the buyer journey, so your team has the right asset for awareness, the first call and the close. Work includes Aiven, Sponsorium, McAfee and Agora.
Social-first cuts are part of every Broadcast2World explainer, not an afterthought. Alongside the main video, we deliver vertical and square edits for LinkedIn, Instagram and paid social, with tighter pacing and on-screen captions for sound-off viewing. It's the same in-house team behind our SUSE and Aiven work, re-cut for the scroll.
Motion graphics is one of Broadcast2World's five animation styles and a natural fit for tech products across SaaS, cloud infrastructure, cybersecurity and enterprise software. Our explainers for Siemens, Aiven, McAfee, SUSE and Quadient combine motion graphics with 2D, 3D and character animation. Most projects take 4 to 6 weeks.
Broadcast2World uses character animation when the story needs a human center: onboarding, partner enablement, and customer journeys. Our SUSE and Sponsorium films make a technical message personal through characters.
At Broadcast2World, a 60-second explainer costs $2,400 (Growth), $3,500 (Premium) or $5,500 (Flick). That's a fixed fee per video, not per minute. Each extra 30 seconds adds $750, $1,000 or $1,500. Script, storyboard, voiceover, animation and sound are included, with two revision rounds at every stage, and most videos take 4–6 weeks. When you compare value, check that the price is published and that everything the video needs is in it. To see how that compares across the market, read our guide to explainer video cost. View full pricing →
Broadcast2World prices explainer videos as a fixed fee starting at $2,400 for a 60-second 2D animation, covering scriptwriting, storyboard, voiceover, animation, and sound with no hidden add-ons. That entry point makes professional, story-first animation accessible for small businesses and startups, not just enterprise budgets, while still going through the same in-house production process we use for Fortune 500 clients. View full pricing →
A standard explainer video takes about 4 to 6 weeks from brief to final delivery. Simpler styles such as whiteboard move faster, while detailed 3D takes longer. Rush timelines are available for product launches and event deadlines.

AI and DIY tools (Synthesia, Vyond, and similar) are fast and cheap, and fine for simple, templated messages or internal drafts. A specialized studio costs more but builds a custom story around your product, the right choice when a complex SaaS product's value isn't obvious on screen and the video has to convert. Broadcast2World is a specialized B2B/SaaS studio: every explainer is scripted, storyboarded and animated in-house. For SaaS-specific work, see our SaaS video production services.

Yes. Fidoy is a creative offshoot of Broadcast2World, Inc., the same studio, team and production capability behind the explainer video work on this page. Broadcast2World is the official brand name for our B2B, SaaS and enterprise explainer video production services.

Ready to discuss your explainer video project?

Tell us what you're launching, who needs to get it, and your timeline. We'll respond with a tailored approach — not a template.

Explainer video pricing

Growth: 60-second video$2,400
Premium: 60-second video$3,500
Flick: 60-second video$5,500
Each extra 30 seconds$750 / $1,000 / $1,500

All packages include scriptwriting, professional voiceover, and revision rounds at every stage. Rush delivery available.

Ready to Take The Next Step?

With Broadcast2World's custom animated explainer video services, you can turn your product into a story people act on.

Fill out this enquiry form today to receive a tailored proposal that aligns perfectly with your marketing objectives and goals.

Copyright © 2026 Broadcast2World, Inc. All Rights Reserved.