How did Plan Grid explain their platform's working through animated training videos?

The Challenge

You have a revolutionary platform that solves user problems.

But, if they don't know how to use it properly, it's no good.

This is something Plan Grid wanted to solve through an animated training video.

They wanted to share how their platform works and what features it offers.

The language had to be kept simple and the video was to have visuals to make it easy to understand.