Companies have to communicate with employees and shareholders regularly. They have to update employees about the latest happenings in the company including recent events and the release of new policies. They also have to update shareholders about the company’s performance on a quarterly and annual basis. Internal videos are an effective way for these types of communications. The video objective here is to engage your employees and keep them informed. The animation styles used for educational videos are simple like whiteboard animation and animated infographics.
Internal videos are very useful when companies need to communicate something with certain departments or even the entire company. It can also be used for on-boarding, shareholder updates, and event updates. Most of the corporate communication can be replaced with internal videos. They are very effective bottom of the funnel to increase your employee retention and lifetime value.
The measure of success for these videos is the number of views received and the engagement rate of your video. Also if your system has quiz system in place, you will be able to check the performance rate of your employee.
The average cost of an animated internal video is $4200 for 60 seconds with $1200 for additional 30 seconds. However, for an internal video series of 5 videos, the cost would be $18,900, and that of 10 videos would be $35,700.
On average, an internal video takes 4 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get an internal video series made, after the first video is made it takes around 2 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers